One of the most important inventions to come out of the 1970s was Hip Hop. Not just a musical direction but also a subculture. Hip hop culture originated in the African- American & Hispanic communities of the Bronx, NY seems to be cool. Historians of fashion have recognized that music and entertainment have a potential to impact what we wear . It is rather impossible to remove fashion from popular culture (StraÌhle). In this day and age, fashion is more about people styling themselves to express their individuality rather than flipping through magazines for the “latest” look. As many other genres of music, hip hop has been highly influential in fashion over the past years especially today. In the beginning stages of hip-hop in the 1970s, …show more content…
Since the early 1990's a new fashion style called 'Urban' began emerging and it quickly became a universal hit among teenagers and even among those young adults in their 20s and 30s. In the early 1990, baseball caps and neon-colored clothing had become popularized by rappers, for example Left Eye of TLC. Newer brand sneakers like Reebok, Nike, and Timberland were now becoming associated with the altering hip hop scene. After the release of Will Smith’s video “Summertime”, sports jerseys was quickly added to the new trends of hip hop fashion. By the late 1990s, gold jewelry had been replaced by using platinum in Hip Hop fashion. The rapper Juvenile was largely responsible for this trend, making artists and fans alike to follow suit in his pursuit. Permanent platinum teeth (grillz as they call them) had also became popular. With rise of the jewelry culture in the hip hop world, luxury brands like Gucci or Louis Vuitton, started making their strides into the hip hop …show more content…
With the rise of female rappers coming to the scene, high end designers took note of this and began adding dosages of hip hop to their collections. Once they started noticing the impact their music was having not only on their fans but the fashion world, many hip hop artists began starting their own fashion labels and clothing lines. Some example of such business revolution was Wu-Tang Clan (Wu-Wear), Russell Simmons (Phat Farm), Diddy (Sean John), Nelly (Apple Bottom Jeans). With the rise of rapper based clothing lines also came the rise of other prominent Hip Hop fashion companies such as Karl Kani, FUBU, Southpole and Ecko. They were making clothes they would wear for those who could not afford to buy the designer named brands (intended towards the lower
Queen Latifah played a big role in the hip hop industry as a female MC, and still is relevant to this day. She influenced millions of people especially in the black community for equality between women and men. She’s an American song-writer, actress, fashion producer, model, female MC, feminist, television producer, record producer, and talk show hostess. The Hip-hop culture began around the 1970’s in Bronx, New York and it was mostly amongst the Black and Latino community at that time. Hip Hop emerged out of an atmosphere of disappointment, anger, hate, discrimination, and disillusionment which; made it easy for the audience to comprehend and enjoy the music not as a song, but as a public personal message for each person to understand. Hip-hop was born in numerous places: in the neighborhoods, in the parks, playgrounds, bedrooms, bathrooms, a broken home, and even on the street corners. MC-ing and DJ-ing were at the center of this emerging culture, but hip-hop was always bigger than just the music, it was also break dancing and graffiti. The hip-hop fashion was very popular back then and some materials are coming back in today’s fashion as well: kangol hats, big bright jackets, gold jewelry chains, brand name sneakers like Adidas, established sportswear, tracksuits, large eyeglasses, big waist belts, jumpsuits, and any kind of over-sized clothing. The graffiti was a new form of expression that employed spray paint as a story on walls as the canvas. The police called that vandalism; but the people of hip hop called it art: a form of self-expression. Hip hop has been largely dominated by male artists, but there have been some notable exceptions. Queen Latifah was one of the few early female exponents of the styl...
The image rappers present themselves with is a contrast between old school rap and the hip hop today. Most rappers today are going for the “thug” or “swag” image. These rappers use brand name clothes, expensive jewelry, and a large entourage to follow them around in order to reinforce the image. These things are so common today that thinking of a stereotypical rapper would include a few gold chains, a diamond grill, wearing sunglasses at night, and having their pants to their knees. Some old school rappers have gold chains, but they were not dressed as extravagantly as what we are used to today. One thing I noticed that some old school rappers wear were
The hip hop culture began in the suburbs of New York over 30 years ago and has gone through drastic changes over this time. Hip Hop contains four different elements including: graffiti, rap, disc jockey and break-dancing. In the 1970’s, musical artists began to express themselves like Kool DJ Herc. Rap music began to spread through the urban neighborhoods of New York City and people used a new form of expression that gave a chance to sing about anything.
Since the early to mid 90’s, hip-hop has undergone changes that purists would consider degenerating to its culture. At the root of these changes is what has been called “commercial hip-hop". Commercial hip-hop has deteriorated what so many emcees in the 80’s tried to build- a culture of music, dance, creativity, and artistry that would give people not only something to bob their head to, but also an avenue to express themselves and deliver a positive message to their surroundings.
Relating this to Hip-Hop rappers recently have found alternative ways to make money by partnering with a company using their name to ultimately boost sales. According to Black Entrepreneur Profile “In 2007, Mr. Combs partnered with Diageo for a groundbreaking strategic alliance to oversee and manage all branding and marketing initiatives for Ciroc Vodka. Under the terms of the deal, Mr. Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Mr. Combs.” Ciroc did become a highly desirable alcoholic beverage, where you see it everywhere from commercials, to getting un-paid promotion from rappers saying that they are in the club ordering a bottle of Diddy (Ciroc). The capitalism ways that a rapper can innovate, and exploit a product are very effective due to the popularity of the rapper they can really make an impact on the society. For example, Andre Young (Dr. Dre) partnered with Monster to create Beats by Dre in the long run making him a billionaire. having the world famous Hip-Hop legend on the name of a decent pair of headphones had all the ingredients to have every teenager begging their parents to buy the overpriced headphones creating a huge trend that now has been bout out by apple which is capitalist mogul who plays with societies wallets like a happy meal toy. Having this new way that Hip-Hop can influence style in todays culture gives them a whole new type of influence besides the bars they write in their
Hip hop was spurred in the late 70’s. The man credited as being the first rapper ever, DJ Afrika Bambataa, was the first to “talk” to his music. His unorthodox style quickly became very popular in the disco and funk clubs. For the lack of a better word,
Back in the disco days, in the early 1970’s, began a new genre called Hip Hop. It was born in the crime ridden neighborhoods of the South Bronx. Hip Hop is the extracting rhythms of melodies from existing records and mixing them up with searing poetry chronicling life in the hood. Though, hip hop started on the east coast, it did spread rapidly throughout all the clubs and hotels in New York. Then later on, it began to spread to the west coast in Los Angeles. This is where hip hop began to develop its own musical style. Hip hop is known and described as the voice of a generation that refused to be silenced by urban poverty. It is a genre that is fueled up with a lot of passion and truth that is spreading across the entire world. Hip hop is
The longevity of Hip-Hop as a cultural movement can most directly be attributed to its humble roots. For multiple generations of young people, Hip-Hop has directly reflected the political, economic, and social realities of their lives. Widely regarded as the “father” of the Hip-Hop, Afrika Bambaataa named the cultural movement and defined its four fundamental elements, which consisted of disc jockeying, break dancing, graffiti art, and rapping. Dating back to its establishment Hip-Hop has always been a cultural movement. Defined by far more then just a style of music, Hip-Hop influences fashion, vernacular, philosophy, and the aesthetic sensibility of a large portion of the youth population (Homolka 2010).
As hip hop culture became prevalent in pop culture, so did black culture. Hip hop stems from black struggle. Their vernacular, songs, and spiritual ways were different from what whites were used to. Their different lifestyle of “living on the edge” was intriguing yet inaccessible for the whites living among them. Thus, this initiated America’s fascination with the culture. It became about what people assume and perceive about black people rather than what they actually are. In essence, an essential to cool is being on the outside, looking in. In the media and celebrities today,
Since the beginning of hip hop culture, its music, its style of art, and style of dance has had a major effect on the world and it has increased. ...
Hip hop has multiple branches of style and is a culture of these. This essay will examine Hip Hop from the point of view of the following three popular music scholars, Johnson, Jeffries, and Smitherman. It will delve deeper into their understanding of what hip hop is and its relation to the different people that identify with its message and content. It will also identify the history of hip hop and its transition into popular music. In particular, this essay will focus on what hip hop represents in the black community and how it can be used as a social movement against inequalities faced by them.
Hip hop music has gone through many changes since the 1980’s and continues to change today with new artists, styles, and sounds. Over the past forty years hip hop music has been a way for fans to relate to artist through their songs because many hip hop artist lived and experience the same things that their fans did. Hip hop has changed over the years because of changes and improvement of the average American. Hip hop music reflects on the current situation in American life and over the past forty years hip hop changes with the current times and views of hip hop fans in America. The improvement of more Americans since the 1980’s has help grow the access to hip hop music as well as the popularity of hip hop music and artists.
Black culture in our society has come to the point where it is allied with pop culture. The most popular music genres, slang terms, to dance forms it all comes from black culture. Hip hop emerged from black culture, becoming the soul of it that is seen in the media. Hip hop helped the black community by creating new ways of expressing themselves, from breakdance, graffiti, rap and other music, to slang. This culture was rooted in their tradition and created from something new. Hip hop created a new form of music that required the use of turn tables, ‘cuts’, loops, rhythm, rhyme, stories, and deep-rooted emotions, but also incorporated black oral forms of storytelling using communal authors.
Since its emergence in the South Bronx in the 1970’s, hip hop has spread to both urban and suburban communities throughout the world. Once an underground genre of music, it is seen in commercials, movies, television shows, etc. It has transformed from music and expanded into a full culture. It has even made its way into fashion and art. Men have always been on the front line of Hip Hop. However, the lyrics and images have changed tremendously. Lyrics and images that once spoke upon the injustices and empowerment for the African American people is now filled with money, cars, jewelry, and of course women.
In conclusion, since the early 1970s the boom and craze that is Hip-Hop will continue to be on the rise. Notwithstanding such criticisms, regardless of either most people just associate the two together and undermine the progress Hip-Hop has made its popularity remains largely undiminished. But I guess it’s those haters that always bring about the greatest ingenuity, and in this case it was the evolution of Hip-Hop as a whole. So in order to understand the present, one must look to the past to fully grasp the concept of new school and old school