Hershey Chocolate Case Study

This investigation seeks to evaluate how Hershey’s Chocolate was made and introduced. The main body of this investigation outlines the invention of Hershey’s chocolate, describes how it is manufactured, and discusses its’ economic growth. The main points will then be analysed, paying close attention to the industrialization of Hershey’s Chocolate. This aims to understand how Hershey’s chocolate became a renowned and eminent chocolate. The seven sources used in this essay, ‘Hershey: Milton S. Hershey’s Extraordinary Life of Wealth, Empire, and Utopian Dreams’ , ‘The Emperors of Chocolate: Inside the Secret World of Hershey and Mars’ , ‘Hershey 's’ , ‘Reference for Business’ , ‘Hershey The Hershey Company’ , ‘Viva La Chocolate Revolution’ , and

The new enterprise was located in Lancaster, Pennsylvania, and was named the Hershey Chocolate Company. The company began producing milk chocolate in bars, wafers and in other forms in 1900. With the mass production of Hershey’s chocolate, he lowered the per-unit cost and made milk chocolate that was once an indulgence for the wealthy, affordable to all. An early advertising slogan that described Hershey’s chocolate was “a palatable confection and a most nourishing food.” Due to the rapidness of desires for Hershey’s chocolate, caused the company’s owner to consider expanding his factories. He decided to establish a new chocolate factory in the farmland of south-central Pennsylvania in Derry Township, where he had been born. It was close to the ports of New York and Pennsylvania that provided imported sugar and cocoa beans. It was also surrounded by dairy farms that provided milk, and also had local laborers who were honest and hardworking people. The new factory was creating delicious milk chocolate by the summer of

Mr Hershey decided to name this new candy HERSHEY’S KISSES Chocolates. They were individually wrapped in small squares of silver foil at first, but then in 1921 machine wrapping was invented and introduced to the world of manufacturing. The new technology was also used to add a “plume” (a narrow strip of paper) at the top to inform consumers that it was a genuine HERSHEY’S KISSES Chocolate. The company had the “plume” trademarked in 1924. During the next two decades, even more products were produced. These included MR. GOODBAR Candy Bar (1925), HERSHEY’S Syrup (1926), HERSHEY 'S chocolate chips (1928) and the KRACKEL bar (1938). Hershey used the new technology to make chocolate available for everyone. Chocolate was no longer limited to the elite, everyone, even soldiers, could enjoy the benefits of