Health and Adverting

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Recommended: Fast food and its health effects

Arby’s is a fast food chain started in 1964, by founders, Leroy and Forrest Raffel. The first Arby’s opened was a sandwich shop in Boardman, Ohio. The idea was to serve up something quickly and was not a hamburger; Arby’s served up hot, freshly sliced roast beef sandwiches ("Arby's", n.d.). Arby’s does not have the size of other popular fast food franchises, Subway, Mc Donald’s, or Burger King. Arby’s currently operates in about 3,400 locations, in 48 states and five countries: U.S., Canada, Turkey, United Arab Emirates, and Qatar ("Arby's", n.d.). Arby’s menu has stayed very close to the original for almost thirty years. In 1991, they introduced salads, and sandwiches with less than 300 calories. In 2001, they introduced and heavily marketed a new line of sandwiches the Market Fresh sandwiches. Arby’s then added wraps to the Market Fresh menu three years later ("Arby's", n.d.). The Advertising strategy for the Market Fresh Menu included radio, TV commercials, and magazine ads. Advertisement promoting Market Fresh menu items showed premium deli style sandwiches made with fresh ingredients. For consumers that wanted a healthier choice when it came to fast food options. The wraps add to Arby's Market Fresh menu were to give customers more unique tasting, high-quality options in fast food dining. Even the menu name chosen elicits certain images for a consumer. The term market conjures images of picking fresh fruits and vegetables from the farmers market. The term fresh has consumers believing that the food is made on the spot for each order. Where other fast food restaurants, like Subway, slice it before the meat reaches stores. Arby’s advertising campaign “Slicing Up Freshness”, which highlights the chain’s freshly sliced sandwich m...

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...tion (U.S.). (2014). Retrieved from http://cds.arbys.com/pdfs/nutrition/Nutrition.PDF
Arby's turkey ad ruffles Iowa feathers, so company's changing it. (2012). Retrieved from http://www.kwwl.com/story/19710386/arbys-turkey-ad-ruffles-iowa-feathers-so-companys-changing-it

Dostal, E. (2012). Arby's shifts marketing strategy. Retrieved from http://nrn.com/latest-headlines/arbys-shifts-marketing-strategy

Moddelmog, H. (n.d.). Arby's Re-Ascendant, Step 1: Rebuilding The Foundation. Retrieved from http://www.franchising.com/articles/arbys_reascendant_step_1_rebuilding_the_foundation.html

Stampler, L. (2012). Arby's Disses Subway In Its New Commercial. Retrieved from http://www.businessinsider.com/arbys-disses-subway-in-its-new-commercial-2012-10

There is only one. (n.d.). Retrieved from http://www.mcdonalds.com/us/en/food/product_nutrition.sandwiches.255.big-mac.html

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