Groupon Executive Summary

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Recommended: Role Of Culture In International Markets

We now live in a fast-growing world of technology. There is no surprise of how fast the online market has grown. Groupon has a simple business model and are known for acting as a “middleman” between customers and the suppliers. The suppliers or service providers, agree to give Groupon’s customers, the subscribers, a discounted price for their goods and services if Groupon attracts enough subscribers to be qualified for the discount deal. As Groupon continues to grow internationally and become more and more successful there are many strategies and efforts that they will constantly need to work on.
(Derby)It’s important as Groupon goes global that they become aware of cultural differences and learn to adapt to these differences. Planning and …show more content…

The management will be residing in the country and can relate with better response of needs for the company in that region. A tactical plan created will specify how the company will use resources, budgets and to employees to accomplish the specific goals towards the Groupon’s strategic plans and objectives. A technique used to carry out the technique is “Management by objective (MBO) this is a four-step process in which managers and their employees: 1. Discuss possible goals 2. Collectively select goals that are challenging, attainable, and consistent with the company’s overall goals. 3. Jointly develop tactical plans that lead to accomplishment of the goals and objectives 4. Meet regularly to review the progress towards the goal accomplishments. Groupon’s global based business should have its own sales force to build and retain business with global merchants in each country of interest overseen by lower-level managers. This will carry out the operational plan with everyday processes of producing and delivering products and …show more content…

Dealing with competitors in other countries are vital to the success of the company. The questions then become who do you beat and who do you join? It’s obvious that you can beat everyone, and you can join forces with everyone. Some companies in other countries will probably have a heavy size of the coupon market and won’t be an easy pushover. These are the companies that Groupon will want to send the best team to encourage joining forces. We would want to come up with a strategy to bring something to the table. Its more than obvious that Groupon started the trend of internet couponing on this level. Even if they stole our idea and created a website online identical to ours we don’t want to guilt trip any companies into joining us, especially if they are a powerhouse. We just want to state the facts and make a compelling case of what we have to offer. The first place Groupon should go would be China. Seeing that they made a website identical to the original Groupon page. I think it would be easiest to join forces there

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