Whole Foods Strategic Plan

1599 Words7 Pages
Whole Foods Market
Factors to Consider in Strategic Planning Development
Strategic planning development is a process that enables a company to achieve its goals and objectives within the stipulated time frame (Harrison & John, 2014).The Whole Foods Company should involve all the managers of the various functional departments of the organization, in the development of a strategic plan. For the strategic plan to successful, the company needs to consider it 's:- Vision. The management of the company has a vision of expanding its operations and increasing the sales in the current stores. The vision of the company is to set the standard of excellence in the food retailing industry. The company should ensure that the strategic plan that is
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For any strategic plan to be successful there should be effective communication between the management and the employees. The department heads and managers should communicate to their subordinates the significance of their input in the development of the strategic plan for the company.The management should engage the staff in all the phases of the strategic plan as their perspective is valuable to the company. Employees will then be allowed to offer their input through different platforms, such as focus groups, surveys or questionnaires. This communication and engagement within the organization will give the management a clear picture of the strengths and weaknesses of the company. For the strategic plan to be successful, both the management and the employees of the company should be involved in the implementation process. Innovation. The Whole Foods Company should ensure that their strategic development plan is inclusive of innovative elements or ideas. Should the company decide to introduce new products or re-market certain goods, they may need to re-evaluate their original strategy. Innovation plans may include a greater budget allocation to certain departments and the increase in…show more content…
The objectives should be specific and precise on what the marketer is hoping to achieve. Specified targets help in distributing and maximizing resources to where they will be expected to raise the most profits. The objective will also help in achieving productivity standards that aim at ensuring that the investments are distributed equally. At Whole Foods, the objectives that the leader will have to come up with will have to identify the specific goals that the company will benefit from after implementation. For example, buying out a competitor with intentions of increasing their market

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