Green Marketing and CSR

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Corporate Social Responsibility (CSR) is one of the most recognized aspects in the world today since companies’ reputation is judged from its CSR policies, quality of its services and products and competitiveness. Many authors relate CSR with ethical conducts in businesses. Many authors therefore give related definitions for both CSR and ethics. Corporate Social Responsibility can be defined as continued commitment to ethical conduct, to provide and contribute to high living standards of the society by facilitating economic developments and improving the standards of living of the employees together with their families, their society and community at large (MallenBaker.net 2011).

Green Marketing on the other hand relates to production and manufacturing of products that are environmental friendly, and their packaging should also be environmental friendly or rather the products should have environmental benefits (About.com 2011). Companies started using this policy after Non-Governmental Organizations (NGOs) and governments started insisting and pressurizing companies to sell only the goods that are environmental friendly as a reaction to increasing rates of global warming and pollution. It was also caused by the increased awareness by customers and people in general. People started valuing environmental friendly goods due to the increasing threat of global warming that has already affected some countries like Baghdad in the Middle East. However, many companies are known to talk and implicate they are selling environmental friendly products but in practice they are not.

According to Fortune Magazine, BP Africa is one of the top 500 companies with the greenest products. Fortune magazine claims that BP Oil Company was the first Oil ...

... middle of paper ...

...ill from the public entices the consumers to be happy with being associated with BP.

List of References

About.com 2011. Green Marketing. Retrieved From:

http://sbinfocanada.about.com/od/marketing/g/greenmarketing.htm

BP P.l.c, 2011. BP ranked Top Greenest Companies in the World.

Retrieved From:http://www.bp.com/genericarticle.do?categoryId=9018984&contentId

Cable News Network, 2011. Beyond The Bottom line. Retrieved From:

http://money.cnn.com/magazines/fortune/fortune_archive/2006/10/30/8391850

Forbes.com, 2011. The global 2000, Retrieved From:

http://search.forbes.com/search/storyTypeSearch?storyType=Special+Report

MalenBaker, 2011. Companies in the News.

Retrieved from: http://www.mallenbaker.net/csr/CSRfiles/bp.html

MalenBaker, 2011. Corporate Social Responsibility-What does it Mean?

Retrieved from: http://www.mallenbaker.net/csr/definition.php

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