New Jersey. Que Swot analysis of Google (2013) http://www.strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html (accessed 24. 02. 13) Strategic Analysis of Google and Understanding Its Competition (2013) http://productmargins.com/2013/09/23/strategic-analysis-of-google/ (accessed 24. 02.
When a quick unknown fact or question arises in us, we “Google It”. Google is the largest and most powerful search engine in the world. But with the rise of popularity also comes the rise of power. In 2013, Google had 1.1 billion users a month creating over 114 billion searches (Fox). The fact is Google is doing something right, while on the other hand, to be able to attract this amount of people monthly, also means they are doing something outside of our privacy rights, therefore, I want to show you the different ways in which your tracked on Google and recommend a new search engine called DuckDuckGo.
This method more closely resembled a person’s subjective idea of importance and therefore returned better search results. (Levy, Big thinker) With the help of PageRank Google’s search engine worked more intuitively than others on the market. PC magazine reported that Google “has an uncanny knack for returning extremely relevant results” and recognized them as the search engine of choice in the Top 100 Web Sites for 1998. Today Google’s search engine is used for 70 percent of the web searchers in the world. (Sutherland 4) Google is pushing technology forward by innovating in many different sectors of business and technology, such as advertising, mobile phone development, providing internet and television service, and also making advancements in automotive technology.
As competition for the best keywords increases the price goes up. The customers are what drive the increase in ad revenues for Google. Strength about Google’s monetization plan is the fact that it’s one of the most brilliant plans in the world trying to be copied by companies across the globe. Its business plan has led Google to the top already. The only weakness I see is the fact that its business relies so hard on advertising.
In 1997, “Google.com” was registered and the name originated from the word “googol”. The word “googol” is mathematical terminology that represented the number one followed by 100 zeroes. Page and Brin planned on organizing unlimited amounts of information on the internet (Google, 2014). In the fall of 1998, Google filed incorporation in the state of California in which Page and Sergey opened a bank in the company’s name. Google’s first two investors were Andy Bechtolsheim and David Cheriton, and they each invested $100,000 in September 1998.