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The importance of search engines
Essay on importance of google
Enumerate some of the contribution of Google in society
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Search Engine Optimization
“Yarr ,I don’t know what is the meaning of this word ?”, “How to do it ?” “Does there any previous work ?” such sentences we often here from our friends, colleagues , etc and we often say them “arey search it On GOOGLE “.
Now a days everyone is well known of social media & its benefits in our fast & complicated life.We can imagine our tough life without Google.
Then what is this “GOOGLE” ? , “ How it is so intelligent ?” “ Why it came into existence?” .
Google is nothing but a “ Search Engine “.Then the question is that what is search engine and its related concept.
As we go down the article our doubts will be more clear.
Search Engines:
As we have discussed earlier , Google is the search engine.
“Search Engine
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Optimization means minimizing cost of website & maximizing its efficiency.
As discussed , to increase business from website we need to have more attention form visitors/ users towards our e-commerce website.For this a new field came into existence that is
SEO [Search Engine optimization ]
Search Engine Optimization:
Search Engine Optimization is a process of optimizing that is making effective use of website so that it performs well organic search results.
• “Organic Search” results means when the results which are shown on search engine results pages that appear because that results are related to search terms. Organic search is a unpaid natural ranking which is determine by search engine’s algorithm.
• In contrast, ”Paid Search” allows you to pay to have your website to be displayed on top position of search engine results pages.
As a website developer ,we go for traditional organic search that means we work to have top position in search engines without paying anything to search engine and that is what is done by SEO.
As we know, Search engines has millions of users all over the world & every seconds search engine provides services to its
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2) Search terms or Keyword : They are known as keywords which is enter by user in search engine & which has the some relevancy to search engine results and also they can increases visibility of website and thus responsible for ranking of website in search engine results.
Importance of Search Engine Optimization:
According to observation , the majority of search engine users mostly click on one of top 5 suggestions displayed in result pages of search engines . Search engine generates SERPs [Search Engine Result Page] after searched for Search terms. So as Marketing Concern, to take advantage of this ranking method & gain more visitor’s attention to our website or we can say to gain customers for our Online Stores , We need to have our website among top 5 position of search engine result pages & here SEO plays an important role.
As SEO increases traffic of users of website in search engine and thus it increases chance of ranking higher. SEO is good for social promotion of website.
Lets take a real life scenario, If there are two websites selling same product then the search engine optimized website will have more customer and will make more sales as that website will be in top 5 results of
Google Keyword Planner (previously known as Google Adwords Keyword Tool) is the most preferred online toolset for the webmaster and SEOs used for data research. Using this application you can find the search volumes and AdWord...
Various web-based companies have developed techniques to document their customer’s data, enabling them to provide a more enhanced web experience. One such method called “cookies,” employs Microsoft’s web browser, Internet Explorer. It traces the user’s habits. Cookies are pieces of text stored by the web browser that are sent back and forth every time the user accesses a web page. These can be tracked to follow web surfers’ actions. Cookies are used to store the user’s passwords making your life easier on banking sites and email accounts. Another technique used by popular search engines is to personalize the search results. Search engines such as Google sell the top search results to advertisers and are only paid when the search results are clicked on by users. Therefore, Google tries to produce the most relevant search results for their users with a feature called web history. Web history h...
In today’s fast paced technology, search engines have become vastly popular use for people’s daily routines. A search engine is an information retrieval system that allows someone to search the...
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
In January 2012, Google launched Search plus Your World and later introduced other products like Google’s Knowledge Graph and Google Now. Google Now is a feature on their search engine, which gets the corr...
The search and online service provided by Microsoft makes the company’s search engine and online service more efficient, highly responsive and usefulness. This also includes the guidelines which it provides to the users to understand effectively. The improvised form of search and online service helps users creates awareness of new things which might be very much useful. There are many further hyperlinks like online services and other promotions related which attracts the users and creates new revenue. Additionally to this the level of accuracy and fastness in providing services has been improvised to sustain competition with other online service providers.
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” From the beginning, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.
The term SEO refers to the process of affecting a website's visibility or ranking in search engine's natural or organic search results. Search engine optimization is one of the most powerful forms of online marketing.
Let’s demystify search engine optimization or SEO first. Simply put, it is the process by which a website or webpage gains more views. I’m fairly certain you want more people to peruse your article. And this is the decent way to do this. Moreover, the more search engines give your page exposure, the more visitors will visit. Furthermore, through optimizing your site, you gain more organic traffic.
In Siva Vaidhyanathan’s The Googlization of Everything, the author discusses some of the concerns he has with society’s growing reliance on Google, not only as a search engine, but also a web provider, telephone service, GPS navigator, social media service, video streamer, document holder, photo saver, email provider, shopping center, commerce regulator, translator, online library, source of current events, or any of the other forms Google can take. The extent to which Google has spread its functions is immense and continues to grow by the day. If society continues to depend on Google as much as it does, it allows Google to become more powerful; that, in itself, should be slightly alarming. Google’s broad expansion has taken over the Internet in a relatively short amount of time, unlike anything our culture has seen before. This makes Google difficult to govern or control; not many people have grasped a proper understanding of how to even go about doing so.
First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
Search engines have many capabilities from using key words or phrases to find what you are looking for to using general statements to browse the web. But what exactly is a search engine? Search engines are huge databases of web page files that have been assembled automatically by machine. There are two types of search engines. One type is the individual search engine. This type of search engine compiles its information on to its own database making it accessible when you use that particular engine. It does not use any other engine?s information to help with your search. Then there are the meta-searchers which do not have their own databases. They use a combination of individual search engine?s information simultaneously, from a single site and using the same interface. Meta-searchers provide a quick way of finding out which engines are retrieving the best results for you in your search. There are two ways that Meta-searchers show their results. Most use a single list which display multiple-engine search results in a single merged list and had removed all the duplicate entries from the list. The second way that they display their results is through multiple lists. These are separate lists in which are displayed as they are received from each engine leaving the duplicate entries on the list.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
...s of advertising. Search Engines are also a very effective means of getting your site out to users. All search engines offer advertising and key word optimization, use these to your advantage to pull users to your site.