Google Inc.: A Strategic Move
History
Sergey Brin and Larry Page met in spring 1995 at a gathering in Stanford University. Between January 1996 and December 1997, they created "BackRub", the precursor of Google search engine. The objective was to better organize and huge amount of data on the Internet. Eventually the name was changed to "Google" to signify the immense amount of information that resided on the Internet. Google is transformed from the word googol, referring to 1 followed by 100 zeros.
Brin and Page incorporated Google in 1998, just nine years ago, with $1 million dollars from family and investors. The quality of Google's search technology attracted a growing amount of users. Many companies had Google as its main web search engine. It took the company till 2001 to be profitable because of its great financial performance. From there they sold 19.6 million shares from which they raised $1.7 billion dollars.
Today, Google has continued to expand from being a Web search company to offering an increasing array of services. It has now over 50% share of the total search market. In 2005 Google incorporated "Google Payment Corp." as he is working on a PayPal-like payment system. They have very recently released a Web-only video search engine that allows users to view videos without entering the host's site. It has been rumored also that Google plans to compete more directly with Microsoft in Internet browsing and operating systems.
(Source: Fred David's Strategic Management 11th ed. Page 34-35)
Summary of a Strategy
Google is a single-product-line business of search engine technology. In order to compete with other huge companies such as Microsoft and Yahoo, Google has to develop a strategy for different...
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.... There were many other ways Google could have gone. One alternative was to create another corporation, part of the Google group, to work with other kinds of unrelated or related products and another corporation for marketing consulting. Google is very good at marketing, they began selling ads, so having a marketing consulting agency could be a good way to go. For that they already have the experience and it doesn't involve as much money. Perhaps that would be a choice for the future; I believe that Google made a right choice with this strategy.
Sources:
Google.com
o http://www.google.com/corporate/index.html
Fred R. David's Strategic Management Pg. 34 48 Cohesion Case.
http://www.dailyspeculations.com/google-paper-ellison.html
http://www.cybergrain.com/archives/2004/12/googles_vision.html
From “How?, Who?, What?, Where?, Why?, When?” all our answers are at the tips of our fingers. The multitude of answers and resources Google reveals to us, allows our brain to expand our thoughts. Each new resource leads us to more intricate and deeper thought processes. At one click of a button, numerous pieces of information are in our presence.
What if someone told you the devices you were using everyday were rewiring your brain? Would you believe them? In the article Is Google Making Us Stupid? author Nicholas Carr brought up the topic of Google, and the internet, affecting the way we read and think. Carr opened up the article by relating his topic to a scene from the movie 2001: A Space Odyssey. The scene is one where a man is disconnecting a robot from its artificial “brain”. The robot says that he can feel his mind going. Carr then relates to the robot’s statement, saying that he can feel it, too. He states that the internet has been remapping his, and everyone 's, brain. Such a bold statement about something that almost everyone uses on a daily basis. For someone to state that
The internet: a place for individuals to search millions of topics and then add those topics to others’ understanding. Google, one of the most used internet websites, is where many Americans spend their time researching. The internet, and Google itself, are filled with an abundancy of information for humans to learn, research, and share their own thoughts and theories. One can say that Google is making Americans stupid, but how do we know that for sure? Carr’s theory states, “the Net is becoming a universal medium, the conduit for most of the information that flows through my eyes and ears and into my mind” (Carr 315). Carr believes that Google is where he receives and takes in most of his information. Other Americans believe this, also. But,
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
The leaders of Google have well understood the means to make Google’s company different to the other companies. They established since the beginning an original way of work, controlling the recruitment of the new members, and imposing their vision on the employees.
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenue from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Google’s vision statement is “to provide access to the world’s information in one click.” The company’s nature of business imbibes the vision statement. For example, Google’s most popular product is its search engine service. This product enables people to easily access information from around the world.
Google is a multi-billionaire company that was founded by Larry Paige and Sergey Brinn in September 1998. Google housed more than 40,000 employees and it is now still increasing. In 2014, the company has 53,600 employees. There are several products created by Google, some of the well-known are Google Search, Google Scholar and Google App.
First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...