As you will discover they went on to create the single largest search engine in the world. Today Google performs over 5 billion Internet searches a day and as a result of paid advertising and various pay forums generates revenues in excess of 3 billion dollars. In overview google’s mission is to organize the world’s information and make it universally accessible and useful (Google.com, 2004, 1). Since its creation in 1995, Google has since evolved not only into the worlds largest Internet search engine, but is also one of the Internets largest advertisers. Strengths, Weaknesses, Opportunities, Threats and Trends (SWOTT) 1.
This is some that can be licensed and utilized to capitalize on additional revenue but it mainly gives Google the majority control of the internet. Opportunities for Google would be developing research to create driverless cars, licensing of android and developing cloud computing. The treats that are currently present within Google are potential mergers with Microsoft and Yahoo and Microsoft developing a rivalry against the company for the creations of Google docs. As of today Google remains the preferred search
The information technology infrastructure behind this search engine includes huge storage databases and numerous server farms to produce significant computational processing power. Google uses many equations and algorithms to figure out their yearly revenue, cost of information technology systems maintenance, and keep up with users and search results from the website. Instead of Google relying on the usual payments for ads such as banners, or payments for “click-throughs” to an advertiser’s site, Google did something different (Cusumano 15-17). As a part of Google’s business model they created a business with online advertising. They proposed a cost-per-click pricing for sponsored advertisements such that advertisers only pay a base fee, and for the number of referrals to their site.
The word googol means the number represented by the number one followed by a hundred zeros. Google used that term because the internet seems to have infinite amount of information, and there doesn’t seem to be a name more suitable. The two founders of google are Larry Page and Sergey Brin. They both were graduate students at Stanford university in computer science in 1995. During the month of January of 1996 Larry Page and Sergey Brin began working on a search engine they named Backrub.
With this mission set the company created Google Zeitgeist which at every end year sums up what millions of people search for, still continued every year. Google is able to a hold a competitive advantage over its competitors such as ask.com and msn because it provides to its users with services such as cloud computing, software and online commerce and much more. Google Labs, Books, Maps and Blogs The company then came up with Google Labs which was a startup gear for Google trends, scholars and much more. The company then launched Google news which offers more than fifty thousand news sources in... ... middle of paper ... ...e fun stuff they offer like their doodles. I can only begin to imagine what Google will offer in future, flying cars, transforming vehicles and maybe just maybe even talking dogs, but with the ideas they have now who knows what they have got planned for 2025.
Google’s Business Model Google generates the majority of its revenue by offering cost-effective highly relevant advertising. Google sites account for 66% of total revenues for the company. Google also networks and the networking brings in approximately 8.7 billion dollars which percentage wise is around 30%and last but not least the licensing and misc. ventures and projects account for the last 4% that’s left. In total the company sales were 29.3 billion dollars last year.
Innovation is a major strength, in case of Google. The smart strategies they played right from the start have wondered othe market players. Google has also surprised everyone by launching Gmail, an email service, which offers a massive storage space of 1GB. Gmail, which was launched on April 1st 2004, has been quite successful in attracting long time users of Yahoo and Hotmail. Problem Description 1.
Innovations of Google Today Google is one of the most well-known companies in the world but like most internet startups it has humble beginnings. Google originally began as a research project by two Stanford university Ph.D. students. Larry Page and Sergey Brin began the project for the Stanford Digital Library Project in 1996 to develop an integrated online library of information. (Hamen 7) Early search engines were difficult to use because they only listed results based on the number of times the search term appeared on the web site. Page and Brin wanted to create a search engine that though more like a human.
The Strategic Contribution of Corporate Social Responsibility to Google Company Background Over the last decade Google has become one of the largest and most successful global firms. Founded in 1998 and beginning as an online search engine, Google has evolved into a multi-faceted technology giant. Their success is evident in indicators including; revenue, market share, and brand value. Google success can be seen in its staggering revenue figures. Google announced $55 billion in total revenue for 2013, which is 189th on Forbes 500 list, the majority coming from advertising (Google Investor, 2014).
The following are the strength, weaknesses, opportunities and threats of Google: Strength: Google is the leading company in search engine having more than 65 % of the market shares, making it extremely difficult for the competition to imitate or come close. Its capacity to engender user traffic produces a massive amount of information through the number of hits it gets, estimate per month of 100 billion, which provides information on consumers’ shopping habits, and it’s utilize to improve the tools used by users, provide what consumers need, and attract more users. In addition, it attracts recognize brands which brings the biggest revenue to the company, more that 90%, due to the popularity Google has. Google is also getting stronger with the introduction of Android as well as other mobile technologies that will help in the present and future increase of revenue from other venues. Moreover, its acquisition abilities, with a cash in excess estimate at 64 billion in 2015, gives Google the opportunity to buy more companies and increase its power and dominant in the market share as well as give them the advantage of continue