Gender Stereotypes In Disney Princess Films

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Argument Disney is an innocent, storytelling empire contributing to the definition of gender through animated features by tainting the minds of children to believe he or she needs to look and behave in a certain way. Authors like Madeleine Binkley, Amanda Putnam, and Hoi F. Cheu agree that Disney teaches children traditional social norms such as gender roles, sexuality, and stereotypes through its family engaging films. These authors, contribute to the conversation of gender roles by evaluating Disney Princess films and explaining that Disney’s pedagogy has an influence on the imagination of children while also contributing to the overall self-shaping of whom children become. By analyzing the literature of the conversation, the constructed …show more content…

Disney is does not care how they are affecting childhood culture because all they are preoccupied with is making money, creating damaging effects that hurt the imagination of children and creates an unrealistic ideal of an ordinary life. As quoted by Giroux, “we shouldn’t wait on the edge of our seats for Disney to act, for profit through entertainment will always weigh in heavier than ethicality through education” (Binkley 17). Through its traditional happy-ending stories, Disney creates gender identity and behavior for female children to imitate. The definition of gender roles is, “how gender is portrayed via assumed behaviors and social roles- it can be stereotypical, neutral or counter-stereotypical to traditional gender roles” (England, et al. 556). Disney creates its own definition of gender through the princess line communicating to girls of how to look and behave with, as Putnam states, “curvy breasts and hips, and unrealistically small waist-and tight apparel to show it all off.” Princesses are …show more content…

The division of sections creates gender identity by giving the impression girls should play house with baby dolls and kitchenettes while boys play war with swords and guns, creating a gender division in expectation. Merida was supposedly designed to be a more feminist character but is “unladylike” (Furo et al. 215), because she loves sports, doesn’t wear make-up or have tamed hair, and has an exceptional skill with a bow and arrow, going against every characteristic of the Traditional Disney Princess. For this reason, Disney changes the merchandise of Merida to keep up that representation of a real princess by changing her to be “Disney-fied through an assortment of eye-catching gowns, gold shoes, and crowns adorned with feminine embellishments like the lace, gemstones, and bright colors” (Furo et al. 216). What does this communicate to girls? It tells them that being themselves is not enough and they need to embrace societal expectation of looking pretty. Another example is when Christopher Bell discusses how his daughter loves Princess Lei from Star Wars therefore wanted to buy her a Princess Leia doll, but was disappointed to find that there was every character from Star Wars except Princess Leia. “Why?” Bell asks, “Because this princess messes up the public pedagogy for these

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