“Things go better with Coke, whether this description is accurate or not, it is clear that media text may be regarded as representations of reality” . Without consciously noticing, we are constantly bombarded with various media artifacts aiming to promote a particular product, behavior, or service on a daily basis. A campaign promoting Diet Coke carrying the theme “you’re on” featuring Taylor Swift was released in 2014 by the Coca-Cola company. The ad, which was made accessible throughout social media websites (e.g. YouTube and Facebook), presented Diet Coke as a mean of building courage for young strivers in particular, akin to an energy drink .
...So the advertisements may not directly influence children, but at some point the soda could be enjoyed by people of all age groups. The zero sugar content would also appeal to health fanatics or people attempting to shed a few pounds, but do not want to give up drinking soda because of the unhealthy additive sugar. Soda as long as I can remember has been a beverage enjoyed by many people and with new advertisements coming out all the time the competition is stiff. Pepsi did a great job with this advertisement, it appeals to people on many different levels and will persuade consumers to purchase it. Most soda contains large amounts of sugar and I’ve always believed that sugar in large quantities is not healthy.
If Coca-Cola was to increase the prices, customers are highly sensitive to the price of soft drinks and can easily switch to another beverage brand due to many other choices that they are able to choose from. The intensity of Rivalry The intensity of rivalry is intense. Coca-Coca main competitor is Pepsi which also has a wide range of beverage products. There is a fierce competition between Coca-Coca and Pepsi. Coca-Cola and Pepsi held majority of the market share where the other beverage has low market share.
Advertisements are used by both big and small companies extensively. At their core these advertisements main objective is to get an audience to buy whatever they are selling. With that in mind it makes sense for the smaller unknown companies to heavily run ads so that people can understand its product. However industry giants like Pepsi and Coca Cola run ads like we are not familiar with their products and it raises the question of why even bother? Part of the answer will always be money as every ad showing either product entices consumers into drinking them and buying more.
If a soda reaches a higher level of uniqueness it can receive more popularity from its consumers as they will need to return to that specific soda to experience that unique flavor as it cannot be found anywhere else. This makes it important that a good soda becomes unique, so the soda can keep the consumer coming back wanting more. Coca-Cola strives in that aspect with its one of a kind taste that inspired a huge following. Coca-Cola has a dark, and rich sugary taste with hints of spices that dance around in the back of the mouth of the consumer. These flavors all come together in Coke to create an experience that every consumer recognizes as unique as it overwhelms the senses in a manner that is blissful for anyone who takes a sip from it.
Let start with Geographic segmentation: Drinks of Coca Cola targets different ethnic groups, age groups, lifestyles, Saxes etc. The most popular soft drink of Coca Cola is being sold in many countries in all over the world. Due to the Coke taste and its demand coke produce healthier products such as Diet Coca Cola, Coke Zero etc. Coca Cola Zero - main target are teens who do not want calories. Diet Coke Cola - main targets are adult.
Although Coca Cola is promoted through three different styles of advertising they however contain many similarities between them. All the adverts are targeted/ aimed at the younger generation.... ... middle of paper ... ... is sung gas an American accent which attracts, appeals to people more as it is a change from their own accents. Overall in conclusion I feel that Coca Cola's success throughout the world is mainly due to it's advertising campaign as it is the advertises that portray that by buying Coca Cola it will not only get rid of your thirst but will be giving you the confidence, energy, and a perfect lifestyle you want. It also implies that not only will you be buying Coke but you will be buying the 'American Dream'. Advertisement is one of the main reasons that Coco Cola has been so successful as the adverts allow people to identify the product easily.
Taste is the premier reason individuals tend to pick one company over the other. The vast amount of flavors Pepsi and Coca-Cola offer can excite anyone looking for something further than the original flavor. If one prefers diet flavorings, Pepsi offers an outstanding quantity of diet flavorings such as “The Original Diet Pepsi,” “Pepsi Max,” “Diet Pepsi
She states that music plays a huge factor in Coca Cola’s advertising, especially in Coke’s campaigns. In the article, Klein addresses Coca Cola’s “Things Go Better with Coke” campaign, which featured a significant amount of rock bands, however, by the 80’s R&B and Pop were playing a big role in Coke’s endorsement to consumers. The article states that Rap music had slowly been approached towards the 90’s in commercialism by companies mainly because of the nervousness that the language in the music may have had a negative effect on their consumers, however, Coca Cola used Rap music to their advantage as the genre had already seemed to have subliminal advertising – essentially free endorsement of products – in the music. Klein says Coca Cola found Rap as an easy way to target the age group of 12 to 24 year olds and the minority of America concurrently and was stated to be what had caused an economic growth in urban-inspired advertisement. Music touches base on an emotional level to people; a happy tune has people humming along or moving in their seat, while a sad tune may have people sulking or feeling the music.
And while Diet Coke has been a leading sugar-free soft drink since it was first released, it came to light that young adult males shied away from this beverage*. This is due to men classifying Diet Cola as a woman’s drink. Men have a conventional look of associating woman with “wanting to be beautiful and thin”*. Not only does Coke Zero have to change the target markets perceptions but there are many competitors who are nearly identical. Where there are innovative products, there are substitutes.