Facebook Case Study

726 Words2 Pages

I. Summary of the Case

Facebook is an accepted means of communication. It is a never-ending virtual social gathering. It meets two primary human needs: (1) the need to belong and (2) the need for self-presentation. Studies show that it is used mostly to relieve boredom, but every once in a while to express political and social views. It is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. In 2004, Mark Zuckerberg, founded Facebook while studying psychology at Harvard University. At the time it was just a coding project in Mark Zuckerberg 's Havard dorm room. Now, in 2015, its a global business with $4 billion …show more content…

Creating a fan’s page in Facebook is free. Facebook’s money making strategy using fan pages is to encourage fan page owners to engage as many users as possible. Once the page starts getting good response and good amount of likes, then the owner could use the fan page as an advertisement tool. In order to getting the anticipated good response, Facebook encourages owners of fan pages to promote their pages at a fee. Monetizing fan pages has not always been successful. Many owners do not get sufficient motivation to update their fan page and some do not agree that the number of likes have direct correlation with success of their product in the fan page. User apathy is one issue that Facebook faces as it tries to monetize this …show more content…

It was launched in 2010. The platform offers a set of programming interfaces and tools which enable developers to integrate with the open "social graph" of personal relations and other things like songs, places, and Facebook pages. Applications on www.facebook.com, external websites, and devices are all allowed to access the graph. The primary concern is that users publishing content through a third party provider are exposed to losing their web positioning if their service is removed; and the open graph could force connecting web presence to Facebook social services even for people using their own publishing channels. Facebook for Websites represents the idea of making one’s site a social interaction with respect to Facebook and driving growth through these social interactions. So Facebook for Websites denotes the loose phrase of using the Platform on a website for a richer social experience. Facebook for websites is made to enable some Facebook features on your website, such as the like button. It also allows you to use Facebook login and registration for your website much like open id. This eliminates the need for your own user login and registration

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