Experience of Purchasing an Album

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To begin my shopping experience I had to decide where I was going to purchase London Calling by The Clash. I decided to purchase the album online in digital format because I did not want to go on a bus to find a music store to purchase this album. Also, I knew that if I bought the album on a CD from an online retailer I would have to wait a couple of days before I could listen to the CD. I wanted instant gratification, therefore, I knew that a digital copy from an online store was the way to go. Next, I had to select where I would purchase the album online. There are multiple online stores to purchase music from and the three online stores that I use the most often are iTunes, Amazon MP3, and Google Play. I proceeded to go to all three sites and search for the album. I found the album at all three online stores and compared the prices. At Google Play the album was sold for $13.99, which was the same as Amazon MP3. However, at iTunes it was only $7.99. Instantly, I knew that I would be purchasing the album from iTunes since I would save six dollars and I also had $25 in gift cards to spend at iTunes.
When I first opened iTunes on my computer some advertisements caught my attention. The advertisement that caught my attention the most was one that said “Classic Rock Hits $7.99 Albums”. This advertisement encouraged me to look in that section that had classic rock hits for only $7.99 and I found another album, Blood on the Tracks by Bob Dylan, that I also wanted to purchase. Another advertisement that caught my attention said “Hit Songs 69¢”. I also clicked on this advertisement because I thought that 69¢ for a song was a great deal. I found three songs that I thoroughly enjoyed; therefore, I also purchased them. Thir...

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...ore I purchased the album. The song previews fully convinced me to purchase the album. There were only two songs, out of the 19 songs on the album, “Four Horseman” and “Lover’s Rock”, which I did not like, mainly because of the rhythms. However, the final song on the album, “Train in Vain”, was the song that convinced me the most because I was entertained by the rhythm and lyrics of the song. I decided that even though there were two songs I disliked on the album it was still worth it to purchase the album for the other 17 songs. After purchasing the album, I realized how much advertisements, cover art, customer ratings, and song previews affected my purchase. Due to the advertisements alone I spent an extra $35 dollars that I did not plan on spending. The cover art, customer ratings, and song previews all had an effect on convincing me to purchase the album.

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