Advertising: The Impact Of The Positive Influence Of Advertising

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Americans are surrounded by advertisement causing it to be in our daily lives and there is no way around it. Advisers have maintained this trend because they are aware of the outcomes it brings in many methods. Ads have mastered the message of urging the consumer to buy any product at any given moment, which is persuaded by the celebrity. Choi and Rifon recognize the effect, “Advertisers are well aware of the positive influence that celebrities can bring to a persuasive message; approximately 25% of all US television commercials feature celebrities” (304). A quarter of commercial use celebrities to encourage the consumer towards a confident purchase, not to take into consideration how many billboards, ads on social media and magazines show …show more content…

It is an uncommon relationship that most would not crave to want, the unemotional connection that the consumer has with the celebrity is why endorsement work and why advertisers continue to use celebrity as part of their brand’s image. “The problem with advertising isn’t that it creates artificial needs, but that it exploits our very real and human desires” (Kilbourne 467). Building a relationship naturally is between two human beings, but advertising has gone beyond and made objects into things that have fake emotions. Producing relationship that might be stronger even than any bond between humans at any level, either inmate or not. Kilbourne has studied the influences and affects that ads have on people and realized that, “ads have long promised us a better relationship via a product, buy this and you will be loved... to buy this and I will love you” (467). Products will not disappoint a person or betray them in any way. The item will stay forever without any complications because they do not have feelings, which make the consumer happy, since they do not have to feel disappointment or upset. Advertisers are aware of this bond that a product brings to the consumer that they build upon by adding a celebrity into the mix. Making two things a consumer loves and admire, not having disappointment and celebrities into

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