4.0 MARKETING PLAN
4.1 4Ps – Product, Price, Place and Promotion
Product
The main product that Subway are currently offering is submarine sandwich. The submarine sandwich has diversified into different form of flavours over the years. Consumers are able to customise their own sandwich by selecting their own ingredients that they wanted to include in their sandwich. Subway serves 3 foot sub and 6 foot sub. Then consumers can choose from different choices of their sandwiches which includes the flavours of chicken slice, chicken teriyaki, Italian B.M.T, Meatball Marinara, Roast Beef, Roasted Chicken and etc. One of the signature sandwich of Subway is Veggie Delite which this particular sandwich is targeted towards vegetarian consumers who do not
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Therefore, they are very active in social media on engaging with their customers. For example, they have utilized one of their iconic sandwich option which is Italian BMT to compose a social media post on Facebook to connect and engage with their customers. The way of how to design their content in this scenario is that they let their customers to think what BMT stands for and include a Call To Action step to advocate their customers to fill in the blanks below by leave a comment on their post. Also, to let their customers to aware to the nutrients of the ingredients that their customers included in their sandwich. Subway will always design and compose social media post that are related to what kind of nutrition that their customers can get from the ingredients that they have included in their sandwich. For example, Subway had composed a social media that tells the benefits of consuming green bell peppers is that it has twice the amount of vitamin C of an orange and it helps boost the immune …show more content…
Subway are mainly located on airports, business centres, shopping malls, hospitals and etc. The outlets are also located as premium places where the spending power of consumers are higher. The reason why they opened their outlets at premium places is because of consumers that always have presence around premium places usually have higher income and purchasing power and also more calorie and health conscious. Therefore, these consumers are willing to pay a higher price for a healthier and low-calorie meal.
Besides, Subway are also located at rest stops that are built beside highway. The reason why they have outlets in highway rest stops is because of when those long-range travellers travels from state to state, they will feel tired and they want something fast and refreshing. Therefore, Subway are targeting towards these consumers because Subway sandwiches can be prepared in a very short amount of time and it can ease the hassles of long range travellers waiting to queue for their food in traditional
This fare is even lower than the average fare that we pay today for a 30 day unlimited metro card. If one does the math, that’s $1.96 in 2009 dollars. Today the 30 day unlimited metro card brings fare down to $1.25. Altogether, I consider the subways to be a profitable deal. I mean how else one can get from Inwood Country Club to Rockaway Beach for less than the cost of a Starbucks
After a long day in school and studying, every student needs a night off to just relax and enjoy a meal at a restaurant. In this modern time, some aspects of a restaurant can be the deciding choice. Many choose their restaurant of choice based on either those they are with, their personal, cultural appetite, their routine eating habits or their mood. Some of these preferences are similar yet others are the deciding differences. Two common franchise restaurants that pose differences are Applebee’s and Olive Garden. These two restaurants present their differences in environmental and food options causing a choice between them.
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.
The first step towards the growth and completion of our marketing objectives would be to increase the awareness of Trader Joe’s by 15% on social media and also boost advertisement to the same degree, for the next two years. We may be able to do so by incorporating advertisements and exclusive deals only found on Trader Joe’s social media pages. Also advertise Trader Joe’s social media pages within different locations of the store so that all people, as well as the younger people whom fall within the target market, can now see it and will become more likely to check out Joe’s on social media which
There is a specific order to the ingredients placed on a Subway sub, which must be adhered to unless the customer requests otherwise. The cheese goes on the sub first. Then the meat (obviously the meat is excluded for vegetarian subs) is placed on top of the cheese. Sauces such as mustard and mayonnaise go above the meat. Vegetables go on
Also fast food places tend to stay open a lot later. Almost on every corner of the street there are fast food restaurants. Their prices are low their hours are long and their calories are higher. Especially places that provide 24 hour service. A great deal of hard workers have to work late hours and when their hunger strikes they choose the most convenient stop for a bite to eat. The most available places to eat at our mainly fast food. Taco Bell, Denny’s Jack-in-the-Box, Del taco, Carl’s Jr. and several more are the most visited places for late-night munchers. Despite the
Name and location of the business As I mentioned earlier, I would love to start a business named Taco Bus, which involves serving various Mexican dishes. It will be located in the corner location of Nance road and Highway 72. This is a very high traffic area which is convenient for business location. Target customers My target customers are males and females of ages between 3 and 65.
Railroads can be referred to as the first big business, and the first industry to develop management bureaucracy (Ogburn 39). Railroads were a vital part of early American history during the 1800s-1860. The development of Railroads was one of the most important phenomena of the Industrial Revolution. Railroads brought social, economic, and political change to the country (Stover 26). In the United States a turnpike era and then a canal era had immediately preceded the coming of the railroads, which proved to be fast, direct, and reliable in all weather. After 1830 the railroads grew so quickly that within a decade their mileage surpassed that of the canals (Hollingsworth 28).
Coca-Cola could use its social media network to introduce its products. This could be beneficial to the company, increase awareness of other products and increase revenue. Threats – The ever changing health-consciousness attitudes of the market could have a serious impact on Coca-Cola. This is a dominant threat because people are constantly trying to change their eating and drinking habits. Social media could exploit the unhealthy side of Coca-Cola’s products and could potentially threaten the status and success of sales (Tanner, 2013).
They need their service to be in “an arm distance”, which means the convenient location helps customers save time, traveling costs. For the fast food chain companies, locating the branches to reach customers becomes a positioning strategy. CHANGING PREFRECE depends vastly on the fast food menu. For example, we can mention SALAD. Now salad was never considered as a part of the fast food menu.
As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.
We see advertisements for food everywhere. Whether you’re reading a magazine, the paper, watching television, or just driving down the freeway and seeing all the billboard advertisements, ads are everywhere. The ads you see for food catch the viewer’s eye. Like a thesis statement catches a reader’s eye. For example; the Doritos advertisements they use during the super bowl. A few years ago they had an advertisement with a little boy whose mother brought home her boyfriend, and when the boyfriend reaches for a Dorito the little boy slaps him and says, “you keep your hands off my momma, and you keep your hands off my Doritos.” The advertisement was saying that the Doritos were as important as the little boy’s momma was. He was going to protect his mom and the Doritos because they were so good he didn’t want to share. Everyone loves their mom and to compare the two together or put them together catches a viewer’s eye to say hey they are as important as your mom. Social Media “manipulates” people in a way to make them think that they need that certain food product. They make food seem more important than they actually
Flexibility seems to be the most heavily concentrated component for Subway restaurant which is followed by quality. Speed, cost and dependability are equally the same. The data was collected from primary research by asking Mr. Stuart House to distribute 20 points across the performance objectives. This information was used to construct a polar diagram of Subway as seen above (Appendix 3).
First, fast food and home-cooked meals differ in the time. The people choose fast food because they do not have time to prepare a proper meal and it can be prepared very quickly. Jekanowski, Binkley, and Eales (2001) claimed that fast food outlets’ main sales point is convenience. The fast food companies open a lot of branches in the different area so that the customers just need a few minutes to buy a set of fast food even it is complete with a drink.
· another segment of the fast-food industry is comprised of a non-hamburger restaurants, growing trend is moving customers to non-burger sandwiches