Essay On Social Responsibility In Social Media

Introduction

Social media is a web platform that provide its users to ‘create, share, and exchange their ideas, content, information or photos in computer-mediated groups and communities.’(Ellison,2007) The most well-known social media is Facebook which, according to the report from The Statics Portal, has over 1.4 billion monthly active users and available at many countries, as the table shows.

Recently, according to the Guardian, Facebook founder and chief executive Mark Zuckerberg “has held a rare meeting with China’s propaganda chief amid a crackdown by the Beijing authorities on the use of the internet.” As it was described in the report that “Zuckerberg has long been courting China’s leaders in a so far futile attempt to access the country

Also, Chinese government lays down many regulations regarding some social problems. For example, the ‘Law of the People’s Republic of China on the protection of Rights and Interests of Women’ aims at cope with gender inequality and ‘Regulations on Enterprise Minimum Wage’ aims at protecting labours’ legal rights. All these regulations contain CSR elements and requirements. It is vital for foreign companies to be aware of the importance of corporate social responsibility in today’s China.

In other words, companies which conduct corporate social responsibility (CSR) strategy will be more sustainable and competitive in Chinese market, as Porter (2011) pointed out that there is a connection between corporates’ competitiveness and health.

Johnson raised four definitions of CSR in 1971. One element is that CSR can add profits to their organization. Porter (2011), the leading authority on competitive strategy research, further introduced a new business concept called creating shared value (CSV) in 2011. Therefore, this dissertation will also make some explanations on how the CSR can be helpful for foreign social media companies entering Chinese