Strategic Analysis Of Micromax - A Case Of Micro thinking and Maximum Gain
Micromax (Micromax Informatics Limited) is one of the leading Consumer Electromics company in India with 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai, Philippines, Denmark, Bangladesh, Sri Lanka, UAE, Nepal and Brazil and has 20% revenues pouring in from International markets. Micromax, which is the second largest smartphone player in India, held about 16% market share in Q4 2013. It is the 10th largest mobile phone player in the world. With a futuristic vision and an exhaustive R&D at its helm, Micromax has achieved a substantial growth of 80% in the rural market segment. Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. It leads the Indian tablet market with a share of 18.4 per cent, ahead of veterans Samsung and Apple.
Mission
Micromax is on a mission to successfully overcome the technological barriers and constantly engender “life enhancing solutions”.
Vision
The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations and continue to make Micromax a trusted market leader amongst people. The Micromax ideology stems from its rooted belief in ‘Innovation’ and delivering “nothing short of the best”.
Products
Micromax products have become an extension of the Indian youth's lifestyle and dynamism. Its product lines includes phones, datacards, tablets and consumer electronics like LED TVs, home theatres, 3D Blu Ray Players, USB dongle and Smart Stick. The company has many firsts to its credit in the mobile handset market including the 30-day battery backup, Dual SIM...
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...Group Recommendations
1. Micromax must improve their visibility in the urban sector through online advertising, participating in social cause events and through banners and hoardings.
2. Improve their quality in LED TVs to cater to Middle and Upper class
3. Open more service centres to improve customer service
4. Instead of opening exclusive show rooms retail outlets like Chroma, Big Bazaar , Future Bazaar, etc. can be tied up with so as to reduce the cost of marketing.
5. India is a good replacement market so Micromax should give good exchange offers.
6. Micromax should continue with its innovative ideas for making a mobile phone which will be very different from others
7. It should strengthen its electronic goods range and extend it to computers and laptops
8. It should further expand its business operations to South Africa and India’s neighbours.
References
of product with the rest of the retailers may not be good idea. This kind of business most likely
What 's more, the new competitors always can drive innovation in the mobile phone industry. Because if the new competitors want to success in the industry, it has to have something different with other brands to attract the consumers, and this different thing symbolizes innovation in the mobile phone industry. Xiaomi, as a successful new entrant in mobile phone market in 2011, is a good example. According to IDC, in October 2014, Xiaomi was the third largest smartphone maker in the world, following Samsung and Apple Inc. and followed by Lenovo and LG. The smartphone that Xiaomi release is much cheaper than other smartphones, which contain high configuration as Xiaomi did. What Xiaomi has done, is to substantially eliminate the significant 20 percent to 25 percent cut retailers or distributors typically get, and pair that with the vision of earning profits from accessories and web applications within its eco-system (MIUI) instead. Because of the new consciousness of forging greater margins from the phones itself, they carve out a substantial market in a short time and become an effective competitor for the existing
With this strategy the company wanted to keep a high market share in each segment with a healthy Contribution margin, this with the objective to have the most cumulative profits at the end of the competition. The company executed a Broad Differentiation strategy by offering the best products in every segment along with a focus in accessibility and awareness in order to keep customer survey score in the positives.
With the release of its first music player, the iPod, in 2001, consumers responded to it in a great way, it earned itself a place in the technology plot. Other manufactures of phones and tablets try to keep up with this brand, however, the distinctiveness of its virus protection, good quality, well-formed & classy design made itself way on the top preference of the customers.
promotional tie-ins. First of all, the company should negotiate a price with the stores and
Ricknäs , Mikael . "Exciting times ahead for smartphone buyers as competition heats up." TechWorld Rss. N.p., 6 May 2014. Web. 7 May 2014. .
Motorola continues to pursue mergers, acquisitions and alliances in an effort to grow and continue to be profitable and be a global leader in the industry. Some of the major mobile devices products for Motorola are mobile phones, accessories, Bluetooth devices, IDEN technology, portable energy systems and two-way radios. Major products for Motorolaaê¡?s government and enterprise mobility solutions are biometrics, integrated information management, computer-aided dispatch systems and records management systems. Other major products are Motorolaaê¡?s networks and home networking solutions. Motorola has three business units which are mobile devices, network and enterprise, and connected home solutions.
BA#v=onepage&q=price%20of%20cell%20phone%20in%201980s&f=false Chowdhury. R. Evolution Of Mobile Phones: 1995 - 2012. (n.d.). Retrieved from http://www.hongkiat.com/blog/evolution-of-mobile-phones/ MobiThinking. Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. (n.d.). Retrieved from http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers Poole. I. History of Mobile Phone. (n.d.). Retrieved from http://www.radio-electronics.com/info/cellulartelecomms/history/mobile-cell-phone.php UMTS World. History of UMTS and 3G development. (n.d.). Retrieved from http://www.umtsworld.com/umts/history.htm WorldMapper. Cellular Subscribers 1990. (n.d.). Retrieved from http://www.worldmapper.org/display.php?selected=333
Nucifora, Alf. “Small businesses utilize point-of-purchase advertising.” Business Journal Serving Fresno & the Central San Joaquin Valley. 19 Jul 1999. p. 2-4
In today’s current economic state, the likelihood of a company entering into a global market is inevitable. Multinational corporations (MNCs) such as Vodafone are required to standardise their Research & Development activities throughout the world in order to penetrate the market. This is achieved by obtaining new technological opportunities, such as the most up-to-date phones, thus maintaining a competitive driver in the market.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
Through serving many demanding markets worldwide, we understand that all customer needs are different. With over 30 years of expertise in the industry, we are dedicated to provide customized solutions to all sorts of
Nepal Tele Talk, distributor and marketer of Gionee smartphones in Nepal imports the phones from the manufacturer in China. As it becomes very difficult for the distributor itself to provide the phones directly to the consumers, the distributor chooses to do so with the support of various retailers and has a large number of retails for the very purpose. It is very much suggested that for the marketer to enjoy more profitability, he needs to concentrate on gaining higher sales (Michalk, 2014). To gain higher sales it is necessary for more outlets to be present so that more number of customers can have reach and access to the Gionee smartphones. With this in mind, Nepal Tele Talk, supplies the smartphones to 600 retail outlets and from the current 600 retail outlets, consumers can choose their preferred Gionee smartpone and purchase it for use. Since the reach is at more places, more consumers come in contact with the smartphones and there are more chances of them buying the smartphones, which increases the sales and ultimately profitability for the distributor as well as the manufacturer. This is the distribution channel of Gionee smartphones in