Service area is the geographical area that majority if the customers reside. For healthcare, it is the area where majority of patients are being served. The service might be difficult to provide in areas beyond the service area due to multiple factors, like: distance, time to travel, cost. Healthcare entities should examine and know its service area, its demographics, and disease patterns, lifestyle patterns to better know and serve its population. In addition, the service area competitor analysis should also be part of environmental analysis. The competitor analysis can help the organization to discovery new business opportunities, anticipate surprises from the competitors, and “the development of market penetration and share growth strategies” (Healthcare Strategic Marketing and Planning). The aggressive competition usually seen in other industries, has become a reality for the healthcare. Due to the challenges that are facing the healthcare industry (increased push for efficiency, increased managed care, drive to lower costs, increase in for-profit entities), the service area competitor analysis is vital for any healthcare entity, including non-for profit. The non-for-profit …show more content…
Competitive analysis concentrates on specific market and competitors in that market. There are different types of information that are included in the analysis. The categories might include general, offensive or defensive information about the competitor. Depending on the intent of the analysis, a healthcare entity might make use of all of those categories or just some of them. “As an organization plans to enter new markets, offensive information may be the primary focus of the competitor analysis. In the face of strategic moves by a powerful competitor, defensive information may take precedence” (Healthcare Strategic Marketing and
With 17 existing hospitals and ____ physician practices, the Greater New Orleans Region of Louisiana is not a practical choice for Kaiser Permanente expansion. The four parishes: Plaquemines, Jefferson, St. Bernard, and Orleans would not make for a successful business venture. This report examines how the Kaiser Permanente Brand and Strategy Division assessed the region and determined the region could not realize and expand the mission and vision for Kaiser Permanente…..
To guarantee that its members receive appropriate, high level quality care in a cost-effective manner, each managed care organization (MCO) tailors its networks according to the characteristics of the providers, consumers, and competitors in a specific market. Other considerations for creating the network are the managed care organization's own goals for quality, accessibility, cost savings, and member satisfaction. Strategic planning for networks is a continuing process. In addition to an initial evaluation of its markets and goals, the managed care organization must periodically reevaluate its target markets and objectives. After reviewing the markets, then the organization must modify its network strategies accordingly to remain competitive in the rapidly changing healthcare industry. Coventry Health Care, Inc and its affiliated companies recognize the importance of developing and managing an adequate network of qualified providers to serve the need of customers and enrolled members (Coventry Health Care Intranet, Creasy and Spath, http://cvtynet/ ). "A central goal of managed care is containing the costs of delivering care, but the wide variety of organizations typically lumped together under the umbrella of managed care pursue this goal using combination of numerous strategies that vary from market to market and from organization to organization" (Baker , 2000, p.2).
Health Maintenance Organization (HMO) is a group of individual health plans that are intended to provide services for costumers’ that purchase insurance policies and for those that cannot afford health insurance. Many of these organization are led by physicians, and other professionals that network together to make health care affordable for patients. In the HMO category there are five separate managed care plan models. First, the Group Model (HMO), is a group that has a number of physicians that mainly agree to provide care to a defined group of patients in return for a fix rate capita payment for discounted fees from insurance companies (Henderson, 2012 p.212).
Over the last 5 years the healthcare system has begun to transform. This transformation includes a focus change to preventative care to the new health conscious consumers and the reduction of healthcare costs (PR Newswire, 2013). This change comes from the consumers of healthcare as well as new laws such as the Patient Protection and Affordable Care Act (PPACA). This has created a need for hospitals to enter in partnerships to create hospital systems such as Centura Health. These hospital systems are expanding the continuum of care to include everything from preventative care, emergency care, and finally end-of-life care. This creates a need to monitor competition and create ideation plans to increase likelihood the consumer will use Centura Health over the competitors.
Formed in 1998, the Managed Care Executive Group (MCEG) is a national organization of U.S. senior health executives who provide an open exchange of shared resources by discussing issues which are currently faced by health care organizations. In the fall of 2011, 61 organizations, which represented 90 responders, ranked the top ten strategic issues for 2012. Although the issues were ranked according to their priority, this report discusses the top three issues which I believe to be the most significant due to the need for competitive and inter-related products, quality care and cost containment.
Competitive advantage matters greatly to those responsible for the management of healthcare institutions. Together with rapidly escalating healthcare costs, increasingly complex medical technologies, and growing regulatory and legal pressures, healthcare organizations face a critical need to improve the quality of care at reduced costs (Cu...
2. The twin problems of the health care industry as viewed by society are cost and access. First of all, the cost of getting health care is very high and it is getting higher each day. This has been mostly caused by the combination of high cost and an increase in quantity of services provided to the communities. The other problem involves access to health care. American enjoy limited or no access to health care. Many efforts have been done to reform this, but still but still many people are left without access to the care. These two problems are related due to the fact that if the health care industry gets to high off course people no longer will be able to have any access to it. The higher prices are, the lower access people have to it.
In recent discussions of healthcare, a controversial issue has been what is the source of the healthcare crisis. On the one hand, some argue that only capitalism plays a part in the crisis. From this perspective, one can only blame the hospitals for the United States low life expectancy rate. On the other hand, however one can argue that cultural norms and the fact that health care providers are loosing sight of their clients. This essay will address whether the health care crisis is because of capitalism, cultural norms or the disassociation between doctors and clients.
Today healthcare cost is constantly rising. It is important to ensure that patient 's health are maintained and supported outside the clinical settings such as their homes and communities. Healthcare organizations play an important role in serving people to provide an effective health care and improve the patients ' outcome. They focus on activities and strategies to provide a high quality care for many communities. This is their way of helping people and their community healthy. Organizations have a way of improving the patient 's outcome through monitoring of patients especially those who have high medical needs.
To comprehend our current health care system, it is important to understand the history and how health care has evolved in the United States. The healthcare system we have now didn't always exist. Believe it or not, before 1920, most people would not of known what health care coverage meant! So how did the United States turn into one of the few developed countries lacking nationwide healthcare? Understanding U.S. healthcare history will help you understand the dynamics that built the system that, we struggle with today. Furthermore, I will make conclusions on the current problems we are facing.
Healthcare organizations are designed to meet the healthcare needs of individuals and promote a healthy community. The three healthcare organizations that interest me are: The Heart Hospital Baylor of Plano, Texas Health Center for Diagnostics & Surgery Plan, and Parkland Health and Hospital System. Due to the evolving healthcare industry, focusing on just patients and physicians is no longer a marketing strategy. According to Mycek (2015), “Marketing teams need to expand their consideration set and focus on the new 5 P’s of Healthcare Marketing” (p. 1).
An organizational analysis is an important tool to become familiar with how medical businesses and organizations are able to meet standards of care, provide services for the community and provide employment to health care providers. There are many different aspects to evaluate in an organizational analysis. This paper will describe these many aspects and apply the categories to the University Medical Center (UMC) as the organization being analyzed.
With the help of mergers and acquisitions, these healthcare organizations can improve the availability of quality healthcare service in many locations. In fact these acquisitions have also improved the quality in the acquired organizations. Disadvantages of for-profit hospitals, the for-profit hospitals are responsible for their stockholders thus they aim to perform those activities which help in improving the wealth if their stockholders. " Traditionally, proprietary hospitals have been the province of physicians, whereas nonprofit institutions have been dominated by community leaders” (Carper & Litschert, 1983). These organizations are manly profit governed organizations and thus they will provide only those services which are profitable for them.
States in the recent years. The purpose of today’s health care is to manage costs while
When reflecting on the class readings and course materials it becomes evident that government policies are what forms this nation. Beginning with the insurance programs which impact the elderly, unemployed, and poor. What's more, the continuing issues which are associated with the distribution of benefits and resources. As well as movements which aided in the creation for laws that would ensure the rights of some of the country’s most helpless. The complex conflicts are a culmination of various problems which impact entitlements, health insurance and welfare policies. Additional topics will include class videos which shed light on sensitive issues. From the deteriorating welfare to work programs to the internal conflicts over charter schools and the failures of the foster care system. The issues which influence and impact this