Enlargement of the European Union (EU): The Implications for Business

1825 Words4 Pages

There has been much debate surrounding the subject of Enlargement with regards to the European Union (EU) due to the political, institutional, cultural and economic factors that are involved. This essay looks at the way in which businesses from EU-15 countries have been able to exploit the increased number of consumers, the possibility of relocation for lower production and labour costs and the cross-border supply chains. There will also be focus on how the liberalisation, migration of labour and integration of markets for goods, services and capital has affected business.

In recent years the enlargement of the European Union has become a highly discussed subject. Much of the discussion was centred around the possible new business opportunities that would arise in the new EU Member States for businesses in the ‘old’ EU Member States. It was believed that a consequence of the enlargement would be that the economic environment for Businesses would improve. This is due to the fact that by removing the barriers to the flow of goods, capital, services and labour, new market opportunities for business could arise.

In 1999, mergers and acquisitions involving international groups totalled $16.86bn, almost twice the figure of 1998 (Wagstyl 2000). It is no wonder that it is now much more difficult to distinguish CEE and EU countries by their regional trade structure. The change in the geographic composition of trade toward the EU was fast and sizable (EBRD 1999). Estonia’s share of exports to the EU is not as high as that of Hungary and Greece and the Czech Republic source a share equivalent to France’s of their imports from the EU (Fidrmuc, Wörgötter, and Wörz 1999). In terms of the depth of economic integration, throug...

... middle of paper ...

...irect control of foreign interests, absolute and comparative advantages and sometimes the strength of ties with major foreign markets. The problem of geographic and economic distance is one that is not solved easily. There must be a cross-border trade in goods and services and this could be done with little direct involvement abroad. Businesses may also be able to systematically work local markets abroad by establishing branch offices in the given country. There is also the option of investing in an existing firm abroad, which minimises the risk involved. Ideally, investor motives will broadly match the requirements of target countries or firms, with the interests of the latter focusing on expanding production capacities, enhancing productivity growth, benefiting from employment opportunities and getting access to technological know-how (A. Breitenfellner, 2008).

Open Document