Effective Communication

opinionated Essay
716 words
716 words

Effective Communication The American Speech-Language-Hearing Association (ASHA) mentions effective communication more than one time on the website. Effective Communication is part of the vision and mission statements for this professional organization. The ASHA’s vision statement is “Making effective communication, a human right, accessible and achievable for all” and the Mission statement is “Empowering and supporting speech-language pathologists, audiologists, and speech, language, and hearing scientists by advocating on behalf of persons with communication and related disorders, advancing communication science and promoting effective human communication” (“About ASHA”, 2011). The website is very organized and has important features to provide information “accessible, usable and relevant to a variety of people in a variety of settings” as Gurak and Lannon pointed out. (Gurak & Lannon, 2007, p.4). The target audience for the American Speech-Language-Hearing Association includes audiologist, speech-language pathologists, speech, language, and hearing scientists, students and general public. To attend all this different community, the website has specific information divided by sections, and according to the specific audience; also, the webpage is easy to navigate and has a variety of articles and characteristics mentioned by Hargis, Hernandez, Hughes & Ramaker “accuracy, clarity, completeness, concreteness, organization and visual effectiveness in order to make the communication accessible” (Hargis, Hernandez, Hughes & Ramaker, 1997, p.2). Paper Analysis Effective communication is necessary in any aspect of our lives and beneficial changes in the personal or professional areas are visible when effective communication skill... ... middle of paper ... ...of his work, Nielsen was able to target a broader audience. Although, the different audiences do not share the same preferences on the way the information is presented to them, both audiences share the curiosity and recognize the importance to have effective communication in order to archive their goals. Communicating effectively is essential and indispensable in all roles of a society and without a doubt the key to having personal and professional success. References Gurak, L. J., & Lannon, J. M. (2007). A concise guide to technical communication (3rd Ed.). New York: Pearson: Longman. American Speech-Language-Hearing Association (ASHA). 2011. Nielsen, J. (1997). Reading on the web (Alertbox). Jacob Nielsen on Usability and Web Design. Retrieved October 14, 2011, from

In this essay, the author

  • Explains that the american speech-language-hearing association (asha) mentions effective communication more than once on its website.
  • Explains that gurak and lannon's website is organized and has important features to make it accessible, usable, and relevant to a variety of people.
  • Explains that the american speech-language-hearing association's website has specific information divided by sections, and according to the specific audience.
  • Analyzes how nielsen's article, "how to write for the web", points out the main conclusions of his web usability studies.
  • Believes nielsen provided the highlighted section below the long version abstract to try to bring the attention of the readers in to the article. nielsen's studies proved that web readers would be more interested in a quick, scannable way to find the information.
  • Opines that marketing professionals, designers and university or college instructors with focus on technical writing, marketing, sales and design would be more interested in reading the long version of the document, which shows detailed data about his findings.
  • Explains that the audiences for both versions are different based on the audience's interests. the general public and students, for example, do not want to "waste" time reading the entire long version paper.
  • Explains that marketing professionals, college instructors, and web designers are directly involved with creation and the ability to have their products accessible to the final users.
  • Concludes that nielsen did a great job of presenting his articles in different versions, demonstrating how important effective communication is to target an audience.
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