Diversification plans for Just Sleeping Inn
Related Diversification
In an effort to create a competitive advantage over other hotel chains, and give our customers greater service, Just sleeping Inn will expand our hotel chain to include a car rental service at all of our locations. Through several years of surveying customers and other demographics we have found that offering rental car service at the hotel instead of at the airport would greatly increase the satisfaction of our customers. With the free shuttle to and from the airport already in effect, Just Sleeping Inn will be able to offer more options to the corporate traveler. We feel that being the first hotel chain to offer this service will create a greater brand loyalty and bring more customers to the Just Sleeping Inn chain.
Just Sleeping Inn has created a partnership with Allied Rental to exclusively rent their vehicles to our customers. By using Allied’s cars and guaranteeing them a number of rentals, Just Sleeping Inn will keep overhead costs low and bypass all maintenance costs. In exchange Just Sleeping Inn will include Allied Rental in all advertising.
The Just Sleeping Inn chain has a plan to expand the computer system and slowly integrate the rental car service into the front desk of each hotel location. By retraining all front desk employees in the new computer system, Just Sleeping Inn will be able to add another profitable aspect to the chain with little additional staff. Each hotel will have at least 10 rental cars ready to offer at all times. We will closely monitor each hotel for the first year and increase or decrease the number as deemed necessary at each location. All cars will be kept in the parking lot of each location to assure convenience for all Just Sleeping Inn Customers.
Through expansion of conveniences offered by Just Sleeping Inn including the addition of rental cars available at each location we hope to increase profits in the direct future, while continuing to provide greater service to all Just Sleeping Inn customers.
Fox Car Rental, Inc. began its operation in Los Vegas, Nevada, and quickly expanded their operations in many other states such as, Florida, North Carolina, Oregon, Utah, Montana, Washington, Utah, and Hawaii to mention a few. This organization has even gone beyond the host country’s location and have erected subsidiaries in Barbados, St, Lucia, Romania, Turkey, United Kingdom, Bulgaria, Brazil, and New Zealand also mentioning only a few. However, the move to Florida was met with challenges to the car rental organization. In their expansion to Florida, the organization decided to plant its main base at Orlando, Florida, a seasonal tourist attraction geographical location. Even more, Florida was already dominated by a few major car rental companies such as, National Car Rental, Enterprise, Hertz, along with many other private car rental companies. The majority of profits car rental yield in Florida are from locations in the southern parts of the state, for example Fort Lauderdale Airport, and Miami, International Airport. It was difficult for Fox Car Rental, Inc. to establish a foothold at these Airport locations because of rental costs, and airport taxes which when incorporated in their operational expenses would inflate customers’ cost of vehicle rentals. Nonetheless, Fox Car Rental, Inc. has managed to obtai...
With product and service initiatives (Hertz Gold Plus Rewards, and NeverLost) as well as unique cars and SUVs offerings through Adrenaline, Prestige, Green Traveler and Dream Car Collections. These initiatives are what set Hertz apart from its competitors. Advantage Rent A Car is the low cost provider and they differentiate through offerings such as high level customer service through technological innovations such as the streamlined rental stations that bring the rental agent closer to the customer making the service experience more individualized. Hertz introduced more than 750 video kiosks featuring a live rental representative that allows customers to talk face-to-face and complete their rentals without waiting in line (Hertz Annual Report, 2013). Furthermore, Hertz set up “Road Trip” retail stores that provide customers with road trip supplies such as food and mobile device accessories. The best-cost strategy aids Hertz in establishing itself as a top competitor while providing its customers quality services and products at relatively low prices in comparison to its
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