The Walt Disney Company is one of the premier entertainment companies in this world. It is named after its founder Walt Disney and was founded in the early parts of the 20th century. The company owns several assets, including but not limited to; theme parks across the globe, television networks, movie studios, and consumer products (The Walt Disney Company, 2016). The mission statement of the Walt Disney Company is, “to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (The Walt Disney Company, 2016).”
From a small community area within the suburbs of Chicago to the hills of California, Walter Elias Disney’s journey through life is considered to be, at least by myself, an incredibly inspirational story. Walt Disney was the epitome of an innovator during the era that he was alive for. His determination and resiliency to follow his dreams were never stopped as he created one of the most successful corporations in the world today. His lasting legacy has shaped The Walt Disney Company’s business strategies for the present and ongoing future. In terms of revenue The Walt Disney Company, otherwise known as Disney, is currently considered the second largest media firm in the world, only to be behind Comcast (“Global 2000”). It is my goal to break down Walt Disney’s story towards becoming the influential leader that he will always be remembered as. After touching up on his background story, I want to walk you through the very beginnings of the Disney Company all the way to the end of Walt’s life. The story will begin where all he had was a small cartoon named Oswald the Lucky Rabbit and finish with Walt’s latest and greatest accomplishment, Mary Poppins. I will illustrate the difficult times and successful times throughout his almost 50 year reign within the media business. Notice how I only relate to Walt Disney’s life as a story; I do this because I firmly believe that his life was the greatest story of them all. He has brought so much joy to families with his revolutionary ideas and willingness to take risks because he wanted to share his imagination with the world. The story of Walt Disney’s life truly was a dream come true.
Colin Wells Sherry Minkowski Government 12 26 March 2000 Disney’s Influence on American Culture How does one begin to describe a king? As generations change, society calls for new leaders and kings, that will continue to push the boundaries. Steven Watts describes it as: Hollywood’s leading fantasy factory… (187) Disney is much more prominent in society, its impact now lives in every household, as well as a place in everyone’s soul. Behind it all is a thriving business that will out live most humans now and in the future. Steven Watts breaks it down quite simply: Mickey Mouse and Donald Duck embodied a collective desire to escape the pressures of modern life and return to childhood. (127) The escape from reality, which Disney has provided over the years, comforts people of all ages.
According to the research did by Kinga Adrienn Kocsis in March 2014, In France, there was the franchise been applied in Disney theme park as a special mechanism to promote the Disney’s best success. All the parks are not just the Disney way of showing the customers their business culture, they attempt to produce the small single franchises to meet with different customer’s needs and want. Furthermore, same like Hong Kong Disney cooperate with the local government, Paris Disney have take the same process, however a lot of details would be different. Because in France some people assumed that their government was too generous to Walt Disney to open their project in Paris, as a global entertainment company their business culture have the strong affect on people, it may against and damage the traditional France culture. In response, Walt Disney have to form the company named Euro Disney SCA as a new way of partnership, in order to running as a sole general partner and only kept the minority of the interest to compromise to the France regulation. Produced the products which are not only have the origin Disney culture, but also combine with more French
The Walt Disney Company is known and recognized all over the world as an entertainment giant. The company’s subsidiaries and affiliate companies are leaders in the media and entertainment business sector. Disney owns or has a stake in several media networks, including ABC and ESPN, several worldwide theme parks and resorts, movie studios, including Pixar and Touchstone pictures, retail products, and interactive media.
First, a brief history of how the Walt Disney Company was originated will be discussed. Next, the paper will provide the organizational design, which will highlight the 5 sectors in which Walt Disney has been so successful from. Then the paper will prove a SWOT analysis that will present both the external and internal factors of the Walt Disney Company as a whole. From the SWOT analysis, the strengths, weaknesses, opportunities, and threats will be brought to the forefront. Lastly, the paper will provide improvements and suggestions to the company objectives and end with the topics of strategy, finance, and global
The Walt Disney Company has now flourished into five major business segments: Media Networks, Interactive Media, Consumer Products, Parks and Resorts, and Studio Entertainment. (Overview of The Walt Disney Company, 2014)
The mission of The Walt Disney Company is “to be one of the world's leading producers and providers of entertainment and information”. Using their collection of brands to differentiate their content, services and consumer products, it seeks to create the most creative, innovative and profitable entertainment experiences in the world. This mission statement originated from the original business philosophy of Walt Disney which was: (a) quality will out! (b) give the people everything you can give them, (c) keep the place as clean as you can keep it, (d) keep it friendly, (e) make it a fun place to be (Johnson, 1991).
The research design to help Disney enter into the European market was poorly designed and virtually ignored as being significant by management. As a whole, a move by any company to any foreign market should not be made without an extensive, in-depth study based on exhaustive research into every applicable aspect of the economy, laws, culture, climate, interests, customs, life-style habits, geography, work habits. This integration of differing management practices is typical with any company doing business abroad. However, a great deal of time, patience, understanding, education, and willingness to accept and/or compromise are needed from all parties involved in order to make this integration successful.
Success grew after contracting with ABC television in four years later to produce a one-hour television program in exchange for a $500,000 investment by ABC in Disneyland (Cacciatore, 2014). This led to the beginning of “The Mickey Mouse Club”, and the opening of a new Disneyland Park in California. Walt Disney died from lung cancer in 1966, but his work continues to flourish today. His legacy continues to bring joy, happiness, and inspiration to millions of others (Cacciatore, 2014). In 1971, in Orlando Florida, Walt Disney World’s Magic Kingdom opened to the public, which included an amusement theme park and motel-hotel resort vacation center (Matusitz & Palermo, 2014). The following year, EPCOT (Experimental Prototype Community of Tomorrow) opened at Walt Disney World. In 1987, the first Disney international park opened in Tokyo, and The Disney Channel began broadcasting (Matusitz & Palermo, 2014). Disney uses their creative imagination to provide an enjoyable experience around the world. The Walt Disney Company aims to target parents with a median household income of $42,360.00. Children are the base, but the parents are the deciding factor. As Walt Disney stated, “You’re dead if you aim only for kids. Adults are only kids grown up, anyways” (Walt Disney