Web analytics is collection of web data to understand and optimize web usage by Analyzing and reporting the web data. It helps us study how much impact the website has on its users and thus helps optimize the website based on the results of web analysis. Web analytics helps us know critical information about our website like how many visitors who visited our website, Bounce rate (the number of visitors visited the website and exited rather than going to another page), unique visitors, time they were on the site, Links that brought them to the site, which keywords get traffic to the site. Thanks to the plethora of easily accessible tools available in today’s world. All the wesbsites and companies, be it the smaller, growing startup companies or bigger and industry giants use web analytics for optimizing their website and also taking better decisions for their Businesses. …show more content…
Offsite web analytics helps us to see the bigger picture of how your website is compared to others by collecting data from outside. For example, the position of your website in google, the traffic from social media or any other website to your website. Offsite Analysis also helps in measuring the potential audience to your website. On the other hand onsite analysis helps in measuring the actual visitor traffic coming to your website. They help in tracing how engaging and interactive the visitors find the website and also tell us weather he turned into either a customer or lead or not. In a world where the internet is becoming such a vital part in every one’s life the importance of web analytics cannot be downplayed by any
Sallam, Rita L; Tapadinhas, Joao; Parenteau, Josh; Yuen, Daniel;Hostman, Bill (2014, February 20). Magic quadrant for business intelligence and analytics platforms. Retrieved from http://www.gartner.com/technology/reprints.do?id=1-1QLGACN&ct=140210&st=sb
Marketing Analytics is another concept that is very essential for your business or company. It comprises of all the technologies and process that would allow you to evaluate the performance of your marketing campaigns and initiatives.
The most lucrative business on the Internet is marketing. Companies have come up with ingenious ways to generate revenue with very targeted advertising. Each company has their unique method to identify their consumers, some more complicated than others. For example, on a website geared to new mothers the advertisements would reflect that by advertising for baby diapers or formula. This type of targeted advertising is understood and acceptable. The consumer benefits by having advertisements in their interests and the vendor has a higher likelihood of making a sale. The Internet has introduced novel ways to track consumer habits and interests thereby creating smarter advertising. Microsoft employs their browser Internet Explorer using “cookies” to track user habits. Cookies are pieces of text stored by a user’s web browser, they are sent back and forth every time a user accesses a web page. These can be tracked to follow web surfers’ actions. Cookies are used to store...
Online data tracking good because it allows companies such as Google, Yahoo, and Twitter to give you customize Internet service for better experiences. Online tracking allows advertisers to precisely target their consumer’s needs based on their b...
Constant progress monitoring at construction sites is crucial to reducing cost and schedule overruns and enhancing quality control, documentation, and communication [1]. Therefore, there has been extensive research on automating the monitoring processes to ensure that the project managers can make informed decisions and take preventive measures at the right time. The state-of-the-art technologies for automated progress monitoring mainly include radio frequency identification (RFID) and three-dimensional (3D) model-based approaches such as laser scanning and vision-based augmented reality methods.
If the organization is unable to spend huge amounts on this web analytics tools and the corresponding resources it is better to spend some money on the
Various web-based companies have developed techniques to document their customer’s data, enabling them to provide a more enhanced web experience. One such method called “cookies,” employs Microsoft’s web browser, Internet Explorer. It traces the user’s habits. Cookies are pieces of text stored by the web browser that are sent back and forth every time the user accesses a web page. These can be tracked to follow web surfers’ actions. Cookies are used to store the user’s passwords making your life easier on banking sites and email accounts. Another technique used by popular search engines is to personalize the search results. Search engines such as Google sell the top search results to advertisers and are only paid when the search results are clicked on by users. Therefore, Google tries to produce the most relevant search results for their users with a feature called web history. Web history h...
These obstacles include the wholesomeness of the data, analytical knowledge, an understanding of statistics, and several other philosophical and educational challenges. Gathering the data is usually half the battle in the analytics game. The data collected could include social networking information, sales lists, real estate listings, product lists, and product reviews and can be gathered into structured storage and analyzed. The gathered data proves to be a valuable resource for businesses that look to analytics in order to enhance their market
There is a debate between the benefits and potential informational privacy issues in web-data mining. There are large amount of valuable data on the web, and those data can be retrieved easily by using search engine. When web-data mining techniques are applied on these data, we can get a large number of benefits. Web-data mining techniques are appealing to business companies for several reasons [1]. For example, if a company wants to expand its bu...
We gather data from you when you register on our web website online, subscribe our newssheet, fill out a shape or speak the internet site. As soon as registering on our internet site, as applicable, you will be asked to enter your: call, electronic mail deal with or net site URL. You may, however, visit our web website anonymously.
THURAISINGHAM, BHAVANI. (2003). Web Data Mining and Applications in Business Inteligence and Counter-Terrorism.Taylor & Francis.http://www.myilibrary.com?id=6372.
Companies have transformed technology from a supporting tool into a strategic weapon.”(Davenport, 2006) In business research, technology has become an essential means that many organizations use in their daily operations. According to the article, Analytics is a major technological tool used. It is described as “the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions."(Davenport, 2006) Data is compiled to enhance business practices. When samples are taken, they are used to examine research and understand how to solve problems or why situations are as they are. Furthermore, in this article, Thomas Davenport discusses analytics from a business standpoint. He refers to organizations that have been successful in their usage of data and statistical analysis. In addition, he also discusses how data and statistics can be vital in the efforts to improve the operations of businesses.
Privacy – People put out their information publically in these websites who use that data to sell it to companies and make money using ads.
Technology has changed modern society drastically, both positively and negatively. Technology has influenced every aspect of our life, making it simpler but not necessarily better. Albert Einstein was concerned about the advancement of technology. "I fear the day that technology will surpass our human interaction."1 Undoubtedly, what has changed the most are communication, the spread of information, and how business is practiced. Consequently, practically everyone knows how to use a computer, connect to the Internet, or use a smartphone. This is demonstrated by the way the Internet is used daily by millions of people to communicate, to sell, advertise, retrieve, and share information. Thanks to the Internet, information from anywhere in the world is at our fingertips. As a result, the advancement of technology has changed our life in many ways including; sharing of information, communication, business, education, social interaction, simplifying everyday tasks, replacing basic skills and jobs.
The first word in the terminology is social, meaning enabling the humans within the community to connect with each other’s .The second word in the terminology is media, which are the tools human uses to reach, communicate and connect with each other’s. Today there are many forms of social media tools or instruments for example TV, radio, newspaper, internet and other social communication programs. These advances in technology have enabled us to share information and keep up to date with current affairs however, it can also have negative effect of its users.