Tableau Software Executive Summary

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Executive Summary 3 Managerial Problem 4 Situation Analysis 5 Company 5 Context 5 Customers 5 Competitors 5 Collaborators 5 Complementors 5 Marketing Strategy 6 Primary Strategy 6 Proposed Strategy 6 Growth Strategy 6 Segmentation, Targeting, and Positioning 7 Segmentation 7 Targeting 7 Positioning 7 Action Plan 8 Product 8 Price 8 Place 8 Promotion 8 Conclusion 9 Appendices 10 References 14 Back Cover 15 Objective 15 Target 15 Theory 15 Executive Summary Tableau software is making it easier for businesses to analyze data to better their business strategies and intelligence. This software also allows you to connect to specified information from many different sources and can then analyze the collected data in multiple ways. Tableau software ensures that companies are seeing the same picture across multiple departments and levels. Traditional business intelligence tools are being replaced by data discovery software. The data discovery software has numerous capabilities that are dominating purchase requirements for larger distribution. A challenge remaining is the ability to meet the dual demands of enterprise IT and business users. Be first and win. This is the ultimate goal in business, but most businesses are not up for the task. Tableau wants to partner with these businesses to propel them into the next generation of business modeling. Most businesses are not aware of our software, they struggle with our brand and mission. We offer many products to enable the business user to further execute their plan and be first in the market. Most businesses do not recognize their own potential and in their own data. Tableau wants to help extract the value add. In order to do this, we nee... ... middle of paper ... ....citeworld.com/consumerization/21918/excel-versus-tableau Rueter, M., & Fields, E. (2012). Tableau for the enterprise:an overview for it. In Retrieved from http://www.tableausoftware.com/learn/whitepapers Sallam, Rita L; Tapadinhas, Joao; Parenteau, Josh; Yuen, Daniel;Hostman, Bill (2014, February 20). Magic quadrant for business intelligence and analytics platforms. Retrieved from http://www.gartner.com/technology/reprints.do?id=1-1QLGACN&ct=140210&st=sb Smith, W., & Jewett, D. (2009). Tableau software and teradata database the visual approach to the active data warehouse. In Retrieved from http://www.tableausoftware.com/learn/whitepapers Tableau Software. (2013, May 5). Form S-1/A. Retrieved from http://tableau.q4cdn.com/c9ce5cc2-b942-4a1d-9726-51d493b35ba0.pdf?noexit=true Back Cover Objective Target Theory

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