Tableau Software Executive Summary

In this essay, the author

• Explains that tableau is an industry leading innovator of data solutions and presentation. the company's goal is to empower companies and people with tools to analyze and disseminate data.
• Explains that as data grows and technology speeds up, the ability to capture and analyze data faster than a competitor becomes critical. privacy advocates worry about the use and spread of consumer data.
• Describes deere & company, deloitte touche, tohmatsu limited, e. i. du pont de nemours, the federal aviation administration, sears holdings corporation, and verizon communications inc.

• Explains that tableau is an industry leading innovator of data solutions and presentation. the company's goal is to empower companies and people with tools to analyze and disseminate data.
• Explains that as data grows and technology speeds up, the ability to capture and analyze data faster than a competitor becomes critical. privacy advocates worry about the use and spread of consumer data.
• Describes deere & company, deloitte touche, tohmatsu limited, e. i. du pont de nemours, the federal aviation administration, sears holdings corporation, and verizon communications inc.
• Describes traditional and emerging database vendors such as ibm, microsoft corporation, oracle corporation and teradata corporation.
• Explains land and expand's marketing strategy focuses on getting in the door with free trial products, single user products and freeware.
• Predicts that by 2015, buyers of business intelligence (bi) platforms will predominantly purchase platforms that support both strong and broad business-user-accessible data discovery capabilities and it-driven enterprise features for data reuse, governance, security and scalability.
• Explains that tableau software is compatible with competitor’s data analysis programs and interacts with dashboards to users using their own software.
• Explains how to increase brand awareness through strategic placement of advertising in trade journals, television spots, and targeted websites.
• Explains that tableau maintains a high quality product for business and private individuals who are not data analysts by trade.
• Opines that pricing should be conducted in a manner of price-skimming. tableau has unique products and can demand unique pricing for each package option.
• Opines that direct distribution is the favored method of b2b software sales. having a sales team that presents the product at the buyer’s workplace and then using land-and-expand strategy to deepen the relationship is highly effective.
• Opines that tableau needs to invest resources in mainstream prime-time commercialization, focusing on the brand itself, not the products. distributing industry publications, tv commercials, targeted internet advertisements should raise brand awareness.
• Opines that tableau software is making it easier for businesses to analyze data to better their business strategies and intelligence.
• Explains that tableau software is not in the top 5 companies that came to mind for business intelligence. while many companies use data analysis, there are more efficient ways to analyze and present data for use throughout the company.
• Explains the potential strategy of "co-branding" with traditional data providers such as hp, hadoop, oracle and sap.
• Explains that tableau server is highly scalable, serving the largest enterprises and up to tens of thousands of users.
• Explains that the bi and analytics platform market is in the middle of an accelerated transformation from measurement and reporting to those that also support analysis, prediction, forecasting, simulation and optimization.
• Cites evelson, b., & fields, e. (2012). tableau for the enterprise: an overview for it.