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Service quality vs satisfaction
Customer loyalty and relationships
Customer loyalty and relationships
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2.1 Consumer Satisfaction Customer satisfaction is a goal for any organization, which aims to maintain a long-term relationship with a customer and in order to maintain a strong customer relationship there are several ways. The consumer gets attracted to a product or a service according to his emotional feeling toward the product or cognitive or affective feeling. In our case, which is Gated Communities in order to make the consumer feel delighted, the gated community must have features that delights the consumer tastes and preferences. Consumer satisfaction has many types; we as researchers are going to focus on the dimensions of satisfaction. 2.1.1 Dimensions of consumer satisfaction Consumer satisfaction can be measured according to the …show more content…
Responsiveness means that the organization is willing to give help, Competence means that they have the ability, skill and knowledge to perform a certain or a given task, Reliability means that you make the service or skill accurately and professionally and finally credibility which is trustworthy, believability and honesty of the service provider. These dimensions has a huge impact on the organization overall performance. Dimensions of consumer satisfaction makes managers know how to improve their service quality and know how to satisfy their consumers while understanding there strengthen and weaknesses because the success of any organization is based on the quality of the service quality. Researchers have analyzed that if the consumer’s attitudes and beliefs have changed the company profits will be short-lived. According to the research consumer’s feedback about the quality of service enhanced the service to meet the customers expectation. In these research organizations leaders focused to know the consumers needs and wants in order to offer the best solution and to meet the dimension of the consumer satisfaction and make long-term relationship with consumers. 2.1.2 Consumer satisfaction with Gated communities After reading articles concerned with consumer satisfaction with gated communities a Canadian team interpreted gated communities “Compound” in terms of that it is difficult to return back to your home due to the security in the streets and cameras you, which sometimes wastes time. The compound makes rules and
Taylor∗, S.A. (1994). An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentions. Journal of Retailing, Volume 70, (Issue 2).
These days, anyone who can afford the rent or cost of homeownership is moving into gated communities because they want to live in a quiet neighborhood.” This is also why homeowners uphold a higher sense of pride of their houses because they have to work harder to become a member living in a gated community. Also each neighborhood holds certain rules including keeping the exterior freshly painted, grass neatly cut, and no clutter in the front
This essay is going to be about the relation between service clues and customer service experience and how certain clues affect them . Every company knows customers are important for them because they’re company’s most valuable assets. Customers are the key element of growth of any firm who purchase their goods or services the firms provide. Company only survives when it has customers and in order to grow the business, they should own huge amounts of loyal customers and recruit new ones, thus, the business ought to be structured and managed around them. It’s very important for a company has ability to attract and retain customers successfully. Customer loyalty relies on the strong desire of product or services by customers, and availability of supplier selection based on their reference (Dick and Basu, 1994; Otim and Grover, 2006). Therefore, for a business to retain its customers, it is important that focus should be laid on satisfaction of customers’ need. According to Berry (2006), customers evaluate the level of services due to its performance instead of objects, so in order to m...
Close to the Customer: Customer satisfaction is very important throughout all the roles that the business plays. Many companies forget about their customers, whereas successful companies have an obsession with their customers. Excellent product quality and reliability will make a satisfied customer. Great service will keep the customer coming back.
Williams, P. & Naumann, E. 2011, "Customer satisfaction and business performance: a firm-level analysis", The Journal of Services Marketing, vol. 25, no. 1, pp. 20-32.
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring
Many scholars believe that customer satisfaction has a crucial role in the success of a business, and is pivotal in increasing the overall profitability of the business (Kotier, 1991). Customer value is gained through the experience they receive from the goods or purchases they have obtained from a certain business. Customer value has various definitions and concepts, Holbrook (1999) stated that it is a kind of “interactive, mutual, and preferred experience”; but simply said, “the term customer value has many meanings.”
We claim that it is the customer's entire experience with us that determines his or her declaration of satisfaction. We say that this experience is not objective at all but totally subjective. It is the customer's call. That call is based upon the customer's perception of the experience. This perception is his/her interpretation of the value received played back against his expectations.
Customer satisfaction is the overriding factor for the successful operation. Sales of the supermarket can grow when it makes its customers satisfied with the goods or services by best policy to fit customers’ requirement. So, it can be told that customer satisfaction is followed by customer revisiting or repurchasing. They can also tell their acquaintances about products or services as good. Customer satisfaction and sales might be linked directly, companies have to check the factors periodically such as quality, schedule, layout, inventory and so on to lift customer satisfaction because even small factors that employees didn’t recognize can affect consumer satisfaction enormously.
It's very well known that a companies success is not only dependant on the possession of a good product or service, but the key aspect to a successful business is excellent customer service. As the market grows, now more then ever companies are emerging, they are offering very similar types of products and services. Successful customer service can be a way a business becomes original and unique, it can be the key to attracting and maintaining loyal customers. Good customer service can start-up a business while bad customer service can harm a company. An average customer that experiences an issue will complaint to 9-10 people about the problem. A customer that received support to their problem and a potential solution will tell at least five
Satisfaction: A Conceptual Relationship. International Journal of Management Research and Reviews, 3(5), 2855-2862. Retrieved from http://search.proquest.com/docview/1417475767?accountid=10818
Customer satisfaction measures the expectation of a customer relating to the product and services provided by the retail stores. Satisfied customers tend to be loyal to the organization and make more and more purchase from the same store, which in turn is beneficial for the organization. According to Hoyer and Maclnnis (2001) satisfaction can be compared with the feeling of acceptance, relief, pleasure and
MAKLAN, S. & KLAUS, P. 2011. Customer experience: are we measuring the right things? International Journal of Market Research, 53, 771.
When organization always provide high-quality products and good services, customer will create their satisfaction and increased customer loyalty.
The dimensions of service quality refer to the attributes which contribute to consumer expectations and perceptions of service quality, thus serving as the determinants of consumers’ quality assessment (Rowley, 1998). The most well-known, commonly used service quality scale is the SERVQUAL, a general instrument for measuring service quality developed by Parasuraman et al., (1988). It includes five dimensions of service quality: (1) tangibles: appearance of physical facilities, equipment, personnel and communication materials; (2) reliability: ability to perform the promised services dependably and accurately; (3) responsiveness: willingness to help customers and provide prompt service; (4) assurance: knowledge and courtesy of employees and their ability to convey trust and confidence; and (5) empathy: caring, individualized attention that a firm provides its