Michael Curtin, Jennifer Holt, and Kevin Sanson discuss the concept of digital distribution in their book Digital Revolution: Conversations about the Digital Future of Film and Television. They state that, “the digital distribution revolution is… a dynamic and multifaceted process, affecting almost every aspect of film and television industries.” Distribution has become a top concern and the most profitable area of the industry. As Time Warner’s CEO has indicated, “he no longer considers digital delivery simply an ancillary aftermarket.” As digital delivery has become an important asset in the profitability of film, the cause of this change has quickly been determined to be advancements in technology. Curtin, Holt and Sanson assert that …show more content…
Smart phones not only save contacts, make calls, and text, but also act as GPS, mini-computers, calendars, secretaries, and more. Mobile phones are a highly normalized patrician of the technological advancements the world has come to rely on, and the changes that technology has enacted on the film industry in regards to distribution are still being realized. It is easy to determine the “what” that has changed, but another angle to work from is the origins of the choices to adapt new technologies. Curtin, Holt, and Sanson argue that “the digital distribution revolution emerged in part as a consequence of corporate maneuvers” and that “…commercial competition took place in the context of common perceptions about the role of media in society and political struggles about free expression and the public good.” Industry executives are constantly looking for ways to make high profits from their products. Not only has the industry been given the tools to make films more efficiently with greater spectacles of special effects via props, camera work, and editing, but the ways in which they can offer their products to their consumers has transformed as …show more content…
Duy Dao and Hyoduk Shin explore the decreasing windows between theatrical and home release, and the implications of day-and-date releases in their recent article, Optimal Timing of Sequential Distribution: The Impact of Congrestion Externalities and Day-and-Date Strategies, in the journal of Marketing Science. The changes in the film industry are not solely due to technology. Industry officials are interested in maximizing profit, therefore are challenging previous norms in place of innovative advancement in distribution. In their study, Dao and Shin find an unexpected correlation between film quality and the subsequent success in multiplatform releases and the push from companies to shorten the distribution window to continue to increase profits, through a marketing model that examines consumptive preferences, industry inputs, and profitability. Effective marketing takes into account not only the consumer, but the quality and cost needed to meet expectations while turning the largest profit possible. Audiences are only willing to pay so much money for a film based on its perceived value. This “value” is considered to be the quality of the film. Quality can range from shooting definition, special
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
With this new tool, film profits began to skyrocket, and therefore so did the film’s budgets. Movie merchandise started to pop up, and that made films exponentially more profitable, as merchandise could be sold and also acted as a piece of advertisement. (Stringer, page
As advance technology of fiber-optic developed and is on the rise, everyday there is another story about entertaining movies on demand and streaming online is with ease. Those developments which let movie’s viewers sit in the comfort of their home or anywhere with access to the internet can stream instance movies with a push of a bottom. They no longer need to make a trip to the movie’s stores for movies rental and return, so that is why movie shops fail and filed for bankruptcy bring a symbolic close to the “let’s go rent a movie” era. Blockbuster LLC, formerly Blockbuster Entertainment Inc., both owned and franchised American-based giant provider of home movie and video game rental services through video rental stores, later adding movies by mail, streaming online and video on demand. Due to the peak of fiber-optic and competition from companies such as Netflix, Redbox, and GameFly, Blockbuster became the victim of digital media and filed for bankruptcy on September 23, 2010 due to significant lost in revenue.[3]
As time and people are continually changing, so is knowledge and information; and in the film industry there are inevitable technological advances necessary to keep the attraction of the public. It is through graphic effects, sounds and visual recordings that all individuals see how we have evolved to present day digital technology; and it is because of the efforts and ideas of the first and latest great innovators of the twentieth century that we have advanced in film and computers.
Stanley, Robert H. The Movie Idiom: Film as a Popular Art Form. Illinois: Waveland Press, Inc. 2011. Print
In Hollywood today, most films can be categorized according to the genre system. There are action films, horror flicks, Westerns, comedies and the likes. On a broader scope, films are often separated into two categories: Hollywood films, and independent or foreign ‘art house’ films. Yet, this outlook, albeit superficial, was how many viewed films. Celebrity-packed blockbusters filled with action and drama, with the use of seamless top-of-the-line digital editing and special effects were considered ‘Hollywood films’. Films where unconventional themes like existentialism or paranoia, often with excessive violence or sex or a combination of both, with obvious attempts to displace its audiences from the film were often attributed with the generic label of ‘foreign’ or ‘art house’ cinema.
In Conclusion, the SWOT analysis shows that Redbox has many strengths to be profitable and has the potential for future growth in the industry. The DVD movie rental industry is still s...
Blockbusters, Sequels, and books-to-films Movies are something everyone flocks to go see; no matter the subject, people still find a way to enjoy themselves watching the film. However, not all films are universally classified; there are different categories in which people can sort the newest films, or the older films people re-watch for the fonder memories they bring. People begin to notice a trend in films and other sorts of media as they grew older, and this essay is a culmination of that knowledge gained. In short, there are three categories in which films are sorted: the blockbuster, the sequel, and the book-to-film.
In this paper I have analyzed the past and present condition of Blockbuster. Given the right circumstances and execution, Blockbuster can once again return to the video rental powerhouse status they enjoyed throughout the 1990s.
Digital revolution is exponentially accelerating the productivity of various outcomes in the society and also transforming the employment and economy of the world. In recent times, innovation in technology is inadvertently becoming the cause for chronic unemployment which in turn is drastically affecting the median household income. This book discusses such trends and outcomes in general and offers solutions to the problems faced by present and future generation of workers. Erik Brynjolfsson and Andrew McAfee have discussed effects of machines on wealth distribution, economy and employment in a crisp, strong and insightful way.
Although Hastings vowed to be divergent from other video retailers, his goal was to use an identical pricing strategy; however, one that would “appeal to customers [. . .] who used online shopping as an alternative to traveling to retail outlets” due to ease of access and more preferences (Shih, Kaufman, & Spinola, 2009, p. 3). Furthermore, Netflix launched its business at a time DVDs had barely hit the marketplace as the firm anticipated the new technology to be a promising venture. Nonetheless, within a year DVD players became so vast...
The film industry has always been somewhat of a dichotomy. Grounded firmly in both the worlds of art and business the balance of artistic expression and commercialization has been an issue throughout the history of filmmaking. The distinction of these two differing goals and the fact that neither has truly won out over the other in the span of the industry's existence, demonstrates a lot of information about the nature of capitalism.
...n able to reach otherwise. With unlimited possibilities and the creative minds in the world, the film industry is likely to consider seeing drastic changes. Like the world has in the past, peoples’ likes and dislikes will change with the ever-changing technological world. What we enjoy as a society in 2005 is likely to be considered as bland as we consider the black and white silent films, in the years to come.
Culkin, Nigel & Randle, Keith 2003, Facing the Digital Future: The Implications of Digital Technology for the Film Industry, University of Hertfordshire, Hertfordshire.
At just a quarter of a century in governing regulations, listening to complains and making recommendations, while maintaining the standards of the laws of Jamaica as it is concerned with the media. There is one inevitable aspect the Broadcasting Commission has to continuously keep abreast with, and that is change.