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The Competitive Advantage of Starbucks
Evaluate Starbucks mission and guiding principles
The Competitive Advantage of Starbucks
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Starbucks : Different from Others Do you ever feel confused to find a restaurant because you are too bored with the same old concept of the restaurant? or Maybe when you're walking around and looking at some restaurants, suddenly a thought comes to your mind and says "Is there any restaurant or cafe that can offer me a great experience especially when entering for the first time?". If you experienced it, then you may have never gone to Starbucks. For those of you who do not know about Starbucks, Starbucks is an American franchise business that has been established since 1971 and currently has spread in around 75 countries around the world. And unlike most cafes or restaurants, Starbucks offers a concept that will provide an amazing experience. Some people may think that starbucks is just an ordinary cafe that offer coffee as a mainstay menu. They think that basically all restaurants will always have the same concept even though they have different menu. Their opinion is not wrong because everyone can argue but this time I will show that Starbucks is Unique. In fact, there are 3 things that make it unique. It is unique in Food & Beverages, Concept & Mission, and their Responsibility as a part of society. Food & Beverages are the things that need to be in a restaurant and of course Starbucks also have it. Starbucks Corporation (2017) stated that starbucks offers a variety of delicious products such as Coffee, Tea, Handcrafted Beverages, Baked Pastries, Cookies, Desserts, Sandwiches and others. But you will definitely ask, "Then what is the difference between food …show more content…
Through this mission they are trying to create a community where everyone can interact and become more connected. This is a very different concept from the restaurant in general. The different concept and mission from the restaurant in general makes it more
...y, Friendliness of staff, Quality of food etc. [5]Starbucks uses a NLP platform to track its mentions on the web to monitor its brand presence and beverage popularity.
Whether it be a fast food place while on the road, a café for coffee, or a high-quality restaurant celebrating one’s birthday, the reason you choose to stop and eat remains the same – the food. However, not all places offer you the service desired as you embark on that delicious ride.
To start, the friendliness of the employees and management must be noted. One fact that every restaurant should remember is that first impressions are important, especially to new customers who are not familiar with the restaurant. As customers walk through the entrance they are greeted with warm colors and the clean appearance of the restaurant itself and then by the cashier with a “Hello! How are you today?” Good customer service is a key factor to a great restaurant.
Founded in 1971 at Seattle’s Pike Place Market, Starbucks Coffee, Tea and Spices, as it was originally called, has been “brewing-up” its famous blends in over 43 countries, including the United States. Now called Starbucks Coffee Company, business isn’t just about the coffee and tea anymore. Starbucks has its own line of bottled water, handcrafted beverages, fresh food, entertainment, merchandise and a Starbucks Card. The company has received numerous awards for their outstanding business practices. Fortune Magazine has ranked them as one of “The Best 100 Companies to Work For” in 1998, 2000, 2002, and 2008 (Starbucks, 2008). The Starbucks Experience provides consumers and the general public a direct line a of business communication. From friendly baristas to press releases from CEO Howard Schultz, Starbucks keeps its “partners” informed.
The establishment of a restaurant is something which must be thought out in detail over a course of time and be planned with utmost care in regards to every aspect of it. The hospitality industry is ever expanding and is one of the most dynamic industries with new trends coming up regularly. A restaurant thus, must be planned in a way that it can keep up with these changes and reinvent itself in order to attract and retain customers over a period of time. A few of the most important aspects that come into consideration while planning a restaurant are the name, logo and location. However, the most important area to be considered is the concept, which is one of the defining factors, further branching out to various other criteria’s that are necessary
Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.
When people walk into a coffee shop the powerful aroma of coffee beans and delicacies fill their nostrils. The monotone walls and chestnut brown tables fill their sight. Soft hushed whispers heard above smooth jazz music fill their ears. Millions of people enter a coffee shop in the morning to function throughout the day. Amongst the shops where the coffee lovers go to, Dunkin Donuts and Starbucks are by far the most popular. Dunkin Donuts and Starbucks are two largest chains that specialize in coffee. They have many competing factors that compel customers to purchase coffee and food items at each place. Overall, Dunkin Donuts is less superior in its products, appearance, and services compared to Starbucks.
Starbucks did not escape the common practice of adapting and integrating the business to different geographic regions, but they did stick to their guns when it came to their standard product line-up and their no-smoking policy. Surprisingly, these conditions were met with wide acceptance. Analysts felt the real challenge would be in the European marketplace, what with coffeehouses on every corner to compete with. Again, the stores did very well, mainly because of the newer, cleaner environment they provided compared to the older locations of established houses.
Starbucks is the world’s largest specialty coffee retailer, Starbucks has more than 16,000 retail outlets in more than 35 countries. Starbucks owns more than 8,500 of its outlets, while licensees and franchisees operate more than 6,500 units worldwide, primarily in shopping centers and airports. The outlets offer coffee drinks and food items such as pastries and confections, as well as roasted beans, coffee accessories, teas and a line of compact discs. The company also owns the Seattle's Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks Corporation was founded in 1985 and is based in Seattle, Washington. (Bramhall)
This café provide lot of food varieties and cold drinks and coffee for new daily customer on cheap rate.
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
Malaysia is well-known as a food paradise with a vibrant and diverse food type. Malaysian cuisine is one of the reasons that tourists travel to Malaysia. (Tourism Malaysia cited in Zakariah et al, 2012). Today, the restaurant industry in Malaysia is growing and has a sizeable market in the industry. As the restaurant industry continues expand, the customer will have more choices to choose the dining restaurant. Therefore, maintaining the customer satisfaction through the better service quality is very important to prevent customer go to another restaurant (Seyanont, 2007 cited in Kristanti, 2012)
To be able to create and to come up with a restaurant concept is crucial, difficult and is often times under-appreciated. Which is one reason why most of the restaurants shut down within a short span after they open. Globalization, ever since its existence has introduced to us a plethora of cultures, cuisines, trends and also expanded the market segment for businesses that makes almost all business dependent on our consumers likes, dislikes and wants. This also gives restaurateurs an opportunity to pitch in the right direction to pick and choose from an ocean of restaurant concepts. This includes the range starting from the modern
As we know, Starbucks has made a name for itself making and selling coffee and specialty coffee drinks. It has made its biggest impression by becoming the espresso expert and public educator of how to make the perfect espresso; "Roasters" of the company are trained for one year.
In fact, restaurants can be distinguished in many different ways. The dominant factor is of course depends on the food itself. This answers why we have steak house, seafood restaurant, vegetarian restaurant and even a fruit restaurant. For instance, Frunatic is known as a “fruit restaurant” in Singapore, where fruits are the main ingredients for all the foods offered in its menu. Is a café (coffeehouse) a restaurant? Yes. Since a café does share some of the characteristics of a restaurant, it can be considered as a type of restaurant that serves coffee and snacks.