Media plays such a large role in societies today that everyone is bound to somehow contribute in some form of new media. With the different types of technologies that are constantly arising, new media is going to continuously influence the way societies along with the people in societies function. Given the amount of new media devices and technology that are currently present, I am constantly using some form of device or technology. My use and consumption of new media is constantly increasing. The consumption and participation of new media is set forth to keep on increasing as societies progress, therefore it is going to be a sociological factor that will always live on.
Fast Globalization and interconnectivity create the major driving force in creating and enhancing chance. Therefore, the society has to acquire new trends of innovation to prosper in their ways of life. Our community has revolutionized due to the interconnectivity greatly compared to some years back when usage of internet connection did not exist. It has quickly changed our culture, socialization patterns and styles, political and business advancement. Internet has proved itself as a tool to spread news all over the world within a little time period.
While the printing press and its effects is and will always be a significant innovation in the journalistic world of communication due to it’s ability to transform society and create mass production and circulation of texts and print, the Internet opened society to a world of new, faster and expanded resources that created new opportunities. The significant impact the Internet has had on society is far too heavy to be ranked anything less than the number one innovation of all time. The printing press came into the world in the 15th century and changed the world of communication that would never again be the same. Society at this time pre-printing press relied on oral communication and hand-copying manuscripts and texts, which proved to be a very long and laborious task. The printing press changed society’s means of communication by massively increasing the quantities of texts that could be produced and distributed, and the time it took to produce them.
The new media theory is an idea of Mark Poster heralds. The theory indicated that we are entering a new stage in media because, interactive technology and the constant usage of the Internet. The “new media theory” is changing society more than anyone would have ever imagined and is transforming our society. The new media is also taking over and shunning out various other ways many may have once used to receive cover from the media. However, the new change is constant and can be perceived in many different fashions.
The progression of media has made access to information easier and faster than ever. Information is powerful and with its spread due to mass media, it can impact the whole world.
New social media, such as Facebook, YouTube and Twitter with their “premise of increased engagement, a radical change from mass communication to interaction, from information transmission to dialogue” (Hoffmann & Kornweitz, 2011, p. 32) have made users to be more extrovert, provided them a link to other parts of the world or simply created opportunities to get in touch with someone they never expected before. Hence, the existence of media has plays a significant role in human life today. Thus, these changes do not only happen in today’s societies who are surrounded by technologies brought by vast growth of information and communication channels. In fact, media have revolutionized the human civilization since thousand years ago when people “had no idea about electricity or alphabets” (Hikmah, 2011). History has proved that the invention of communication tools such as printed media or telephone has encouraged people to extend their influence over people in other areas, spread their ideas or even inspired them to transform the governmental system (Crowley & Heyer, 2011 ).
Technology and the Media In this essay, British historian and broadcaster Asa Briggs looks at how technological advances made in recent decades have created a revolution in the media, allowing people to communicate in ways they had never dreamed of. Briggs notes that although these new modes of communication—including the television, the personal computer, the Internet, and other digital technologies—are available throughout many parts of the world, these media may be used in different ways depending upon the prevailing political and social circumstances. Briggs also raises questions about the future of the media and how the unfolding media revolution will affect people’s lives. Technology and the Media The sense that the world is in the middle of a continuing communications revolution has been strong since the 1960s when television made its great breakthrough. It was then that the Canadian writer on communications, Marshall McLuhan, made his memorable statements that “the medium is the message” and that the world was becoming a global village.
Using mass media as a form of communication to attract the attention of a large audience, is now the new normal. In the last century, communication has changed from printed material such as newspaper and magazines to more digital and technology driven methods of communicating. Currently, technology is used to communicate
Digital technology has caused a recent surge in the way our culture consumes mass media. Mass media involves the basic characteristic of communication to large audiences. Communication is a vital characteristic which people use everyday. This communication can be done through pleura of methods such as radio, print newspapers, broadcast television, Internet, telephones, etc. Digital technology has allowed for far more possibilities for productivity than traditional methods before.
Media literacy is more important than ever in today’s society because of the advancements in technology and the increase of all forms of media. In today’s society, we should make an effort to change our ways and use a culturalist approach to media literacy. “A culturalist approach to media literacy education views mass media as an integral part of the cultural lives of youth, not an outside force to be resisted or overcome” (Mittell 391). With the amount of media we are all exposed to, we need to give our younger generation the appropriate education on how to analyze and evaluate the media that they will be bombarded with. With the evolution of technology and media, it is absolutely crucial that we include media literacy in the education process for the sake of the younger