In 1994Denny's Dinner was hit with a $54 million lawsuit. The company was forced to make numerous changes in order to survive. Denny's, at that time have been operating the same way for over 20 years without looking at the affects it had on the restaurant. "White males, and rarely white females, were always presented as candidates for employment"(Thorpe Brathwaite). Furthermore, in 1992 none of Denny's suppliers were minority owned companies and by 1993 only one African-American franchisee was recruited. Because of the lack of interest the company showed in the recruiting and diversity areas of the restaurant the company suffered. On the other hand, Denny's made a miraculous turnaround when they focused on key points such as taking ""a holistic approach to diversity" Ray Hood-Phillips, making both cultural and structural changes"(Thorpe Brathwaite). Denny's parent company Advantica decided to make major changes by providing intensive diversity training. Everyone in the company from the board of directors to the cooks and servers received mandatory training to learn about diversity. The company also let go of the 20 year contracts it had with recruiters who were not able to hire diverse employees. Next, the company turned its attention to the structure of the company."The "people …show more content…
"According to their latest study, African-American traffic in Denny's restaurants increased to 61 million visitors in 2000, from 51 million in 1998" (Thorpe Brathwaite). Therefore, not only is the restaurant growing but, there is no indication of another $54 million lawsuit. "Some researchers predict that companies that fail to diversify their talent pools will have a hard time identifying with their target customers and competing with firms that do"(Snell, Bohlander). As the numbers indicate, by diversifying Employees and Venders CEO's are giving the organization a greater opportunity for higher
Diversity in the retail marketplace is something that is significant to the company’s success. Retailers are comprised of people selling things to people. Thus, the people that do the selling must be a good representation of the people that are doing the buying. Companies that are well diversified in their hiring practices, as well as organizational goals, are well recognized by the public. Likewise, companies that are unjust in the functioning of their company will be viewed in a negative light, which could lead to decreased sales and company accountability. Taking this into consideration, observing the diversity profiles for two major retail companies can lead to a firm understanding behind their success and company values.
The fast-casual restaurant is one of the most competitive and fastest growing industries in the world. Chipotle has thought to have reinvented this category and this has led to their explosive growth in the early stages of the company. As it has leveled off, however, one can see where mistakes have been made leading to the sharp decline in their sales and stock. Starbucks has continued to grow, but has also seen declines in their stock. Comparing these companies, one can see how each have went from standalone stores to market leading companies. They must continue to innovate otherwise they will be seen as just another restaurant and no longer see growth.
Zinczenko states in his article that the annual health care cost of diabetes was 2.6 billion in 1969 and in 2002 it was 100 billion. The cost of diabetes treatment has more than doubled in the last 10 years. Despite fast food chains being forced to nutritional information, has not swayed the publics fast food appetite. Along with the prices The American Diabetes Association also said that there are approximately 3,700 new cases of diabetes per year. Zinczenko also stated that there were 13000 McDonald’s restaurants in the United States. The current number of McDonald’s restaurants in the United States as stated by Courtney Tucci in 2014 was 14,259
In Las Vegas’s classic Fremont neighborhood north of the strip, a Denny’s is open 24/7 to satisfy a craving for classic American fare, anytime of day. All day breakfast is always a big hit at Denny’s. The new fluffier pancakes with seasonal flavors, such as the salted caramel and banana cream pancakes, served with eggs and your choice of bacon or sausage. Popular lunch and dinner entrées include the crispy breaded chicken strips, the Cali club sandwich with turkey, bacon and avocado and the sweet and spicy honey jalapeno bacon sriracha burger on a hand-pressed 100% beef patty. Denny’s also has special menus for children, seniors, the health conscious, as well as the wallet conscious with $2, $4, $6, $8 menu items.
America’s workforce is continuously changing. Businesses today hire and retain culturally diverse employees to compete in the globalize market. Companies are developing ways to tap into and capitalize upon the talents of their workforces. They are discovering how to value the diversity of their workforces and the potential that diversity brings in flexibility, ingenuity and problem solving are helping them achieve their goals.
• Considering the two forces of competition and predict what McDonald’s Corporation might do to improve its ability to address these forces in the near future.
1. Diversity should provide greater alternatives and inputs into the decision process, but if diversity is blocked due to organizational infrastructures that do not allow the free flow of information, than the diversity goes unutilized. Johnson & Johnson (J&J) structured its company to insure the positive impact of diversity in regards to decision making through its creation of FrameworkS. Through Frameworks, the executive committee is partnered with a variety of managers from around the organization that concentrate on specific, unprogrammed organizational decisions. FrameworkS matches the problem with appropriate decision making method. In this approach, managers share the problem with others and engage the group in consensus to arrive at a final decision.
With the increased usage of social media, companies need to be very careful how they handle diversity issues. How a company reacts to diversity issues can make or break their business especially in certain areas of the world. Denny’s is not an exception to the issues that may occur with diversity. However, the way they reacted has had some issues along the way and they did not try to correct the overall problem effectively. Even though Denny’s tried to correct the problem each time they did not handle the underlying problem of a lack of diversity training in the company.
Pollar, Odette & Gonzalez, Rafael. (2011). Dynamics of diversity: strategic programs for your organization. Boston, MA: Crisp Pub Inc.
Diversity, as it relates to thoughts, ideas, ethnicity, race, and a host of other areas, is the quintessential ingredient needed to establish a free nation. Amendment I of the United States Constitution states, "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances." Through this simple statement made so many years ago, the founding fathers laid down not only the framework for the basic freedoms that Americans cherish, but also the foundation for establishing a diverse nation. You see, without diversity, there cannot be freedom, and without freedom, there cannot be America.
Merriam-Webster defines diversity as “the condition of having or being composed of differing elements; especially the inclusion of different types of people (as people of different races or cultures) in a group or organization” (Merriam-Webster, 2016). With diversity including many different elements, the concept of workplace diversity also covers a broad spectrum of topics, and continues to evolve as many companies look to expand globally. This subject has become increasingly important among managers over the last couple of decades, and has helped to reinforce other concepts such as affirmative action and equal opportunity employment. While most people believe that everyone should have the same opportunities available to them, and that we
In infinite ways, diversity is a major asset to the United States nation. A diverse society contributes to the progress of the economic development of the country. It creates an open mindset by the exposure to foreign ideas and people with different backgrounds, enabling the society to develop an open mind approach to life and business. Various People comprehend the word diversity differently. Diversity is both good and bad in abundant perspectives. When people bring up diversity it needs specific mentioning. There are three types of diversity categories; diversity in skin color and ethnicity, diversity of fundamental values, and diversity of viewpoint. The two types of diversity that live in today’s America that are destructive and terrible
The foundation for developing an effective diversity management program relies on leadership commitment and the CEO should communicate the organization’s position on diversity management and his or her sincere belief in the importance of diversity (Cañas & Sondak, 2010). Indra Nooyi, the current Chairman and CEO of PepsiCo, is a leader who demonstrates a strong passion for managing diversity. In this paper I will be discussing Indra Nooyi’s personal and professional background, the status of diversity within PepsiCo before her role as CEO, the leadership philosophy on managing diversity Indra Nooyi has taken, the strategies she has used to implement diversity management, and her diversity related goals. I will conclude with a discussion on the current status of PepsiCo in terms of diversity, their future diversity goals and how Nooyi’s diversity management efforts have affected the overall success of the company as a whole.
McDonald’s workforce consist of 73 percent women and people of color making, 43 percent of them are franchise staff and 55 percent are suppliers; additionally, the company has two stores opening everyday in China (Singh, 2010). Furthermore, Lee and Kye-Sung (2000) states 49 percent of McDonald’s total revenue comes from the international market. Gibison (2008) states in order for McDonald’s to reach and increase consumers from diverse backgrounds and different cultures the company tailor its menu by added specialty food for different countries and cultures. An example is the company...
Beginning with one restaurant, Sonic has become the largest drive-in chain in the United States. While they are smaller than their competitors, they are still leading in sales growth, customer loyalty and customer satisfaction. Sonic restaurants saturate the southern U.S. This gives them the opportunity to expand to other area. However, Sonic is reluctant due to the colder climates and their basis as a drive-in restaurant. Sonic should look at adding or combining capabilities to it’s restaurants to increase competitiveness and make it easier for them to expand into other areas without limiting themselves.