Dell E Marketing Strategy

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Introduction

The objective of an e-Marketing Strategy is to create a sustainable competitive advantage and improve performance by capitalizing on technology and enterprise resources. The E-Marketing Strategy is essential to good business and a companies overall E-Business model. According to Wilder (1999), "Many companies are struggling with the most basic problem: What's the best E-business model? They're experimenting with different formulas. Some are incorporating E-business throughout the organization. Some are creating E-business subsidiaries, then spinning them off as separate online entities. Others are investing in or merging with Internet startups. Some are even moving their businesses entirely to the Web."

"E-marketing tools and processes allow firms to deliver on the marketing concept to individual consumers in ways that could rarely be achieved in the past. The Internet allows for mass customization, so individuals can now contact firms electronically over the Internet and receive responses tailored to their needs" ("What is E-Marketing?", 2003).

This paper will explore the e-Marketing strategy used by Dell Computer Company, evaluate the appropriateness of the Internet as a medium to market their products, and examine advertising and public relations alternatives.

Dell Computer Company

Dell is a global computer company that has become the company to benchmark in the computer industry. Michael Dell created Dell Computer in...

... middle of paper ...

.../www.ecommercetimes.com/story/12804.html.

Gottesman, B. (1999). Computer Hardware and Software, Retrieved January 20, 1999 from

http://www.zdnet.com/pcmag/stories/reviews/0,6755,2354137,00.html.

Kalakota, R. & Whinston, A. (1997). Electronic Commerce. Addison-

Wesley Longman Inc., Reading, MA.

Little, A. (2005). E-Marketing: Getting in Touch with Your Customers, Retrieved January 21,

1999 from http://www.cse.ogi.edu/class/mst580/resources/MST580-7%20INTERNET%20MARKETING/E-Marketing.pdf

What is E-Marketing? (2003). Retrieved January 20, 2006 from http://unr.edu/homepage/jstrauss/bip/introduction.pdf#search='what%20is%20emarketing

Wilder, C. (1999). E-Business: What's the Model? Retrieved April 26, 2005 from http://www.informationweek.com/745/eco.htm.

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