Delightful Brand Extension

Universally, a brand is a set apart representation that represents a product's ability to stand out (Ghodeswar, B. M., 2008, 17(1), 4-12). Comparatively, every single business use logos, marks, or names, to differentiate its products from others. Moreover, our corporation produces vanilla-white yogurts with the brand name of Delightful yogurts and it was their very first product to enter the marketplace. The Delightful yogurts popularity grew better than expected in the marketplace, thus becoming a household brand name; this leads the Delightful yogurt corporation to perform a brand extension of its yogurts. Therefore, the corporation launched a variety of flavors and colors that included Banana Berry-yellow, Kiwi Lime-green, Mango Tangelo-orange,

Next, all of the brand extensions are valued by determining if it is above or below average in influence standings; the views will help managers in setting the product prices as well as determining its acceptance in the marketplace.

Step Four: Creating a brand extension strategy

In this step, it involves determining a brand strategy that will aid in deciding what the final product appearance will be and how it differentiates from the original product; this stage is where Delightful yogurts will develop a brand management plan and market strategy that will link their product with the consumers.

Step Five: Potential of the Brand extension

The final step is creating and implementing a brand extension now that the decision is made on the appearance and all of the attributes that will differentiate the new product from the original. Therefore, the product name will be Delightful yogurts which come in a variety of flavors and colors and it is differentiated from its parent product through appearance, taste, and color. Now that the Delightful yogurts brand extension has been developed it is now ready to be launched into the