Deceptive Language In L Oreal's Elle Fanning

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L’Oreal’s 2017 ad, featuring Elle Fanning, uses deceptive language just like any other company trying to sell their product. While many people feel that they are not being influenced by the luring effect of ads, further analysis proves that there are many subliminal messages that grab the attention of the consumer. These messages subconsciously cause the consumer to want the product whether or not they believe the ad is affecting them. Ads, like this L’Oreal ad, use deceptive tactics like compelling imagery, eloquent language, and persuasive appeals to hook the reader on their product and convince them that they truly want the product by their own opinion, not the ad’s opinion. The compelling imagery is the first thing that a reader notices in this ad. The use of specific colors in the ad draws the reader in. The warm tones in this ad, located in strategic places, give the reader a sense of calmness and an …show more content…

The first specialized words in this ad that grab the reader's attention are “Glotion” and “Lumi.” “Glotion” is a combination word consisting of the words glow and lotion, “Lumi” is simply a shortened version of luminous. These words create the image of smooth luminescent skin in the reader's mind, a desirable trait. The ad also uses words like “Effortless”, “Easy”, and “fresh” to influence the reader’s decision in purchasing their product. These words help provide a connection in the reader’s mind between how simple makeup application should be, and this product's ability to give them that. “Fresh” can be related back to the color white in the imagery, it gives the reader a sense of purity and cleanliness. L’Oreal is known for their slogan, “Because You’re Worth It,” the appearance of this slogan makes the reader feel unique and important to the company, making it more likely that the reader will purchase this product and any other L’Oreal product in the

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