Customer Relationship Management Essay

explanatory Essay
811 words
811 words

Abstract: The purpose of the paper is to focus on the customer relationship management in manufacturing industry in Jaipur. Establishment the customer relationships have always been a vital aspect of business. Hence, this article purpose to clarify the effect of CRM practices to organizational performance in the manufacturing industry. The main purpose of the paper is the explain of the current state of customer relationships and utilizing of CRM in manufacturing industry. This paper explain the problem in practical conditions and determines potential opportunities for improvement in CRM.
Keywords: customer relationship management, organizational performance, manufacturing industry
Customer relationship management has an increasing …show more content…

In this essay, the author

  • Explains the purpose of the paper, which is to focus on the customer relationship management in manufacturing industry in jaipur.
  • Explains that customer relationship management is becoming one of the hottest theoretical and practical topics in the business field. crm is vital for firm performance.
  • Defines crm as an interactive process with the aim of reaching the optimal balance between satisfying the needs of customers and business investment.
  • Defines crm as a combination of business technology and that seeks to perceive companies customers from the perspective of who they are.
  • Explains the technological aspect of crm as the marketplace of the coming time is undergoing a technology-driven metamorphose.
  • Defines crm as a basic extensive company strategy to serve information and data through the use of information technology to establish long-term relationships with customers. the understanding of customer relationship management is still partial and growing.

In early 1980, CRM was called “Contact management” which mainly collected and documented all information regarding companies and their customers in order to conserve valuable customers, as mentioned by [Gordon, 1999].[Beckett-Camarata et al. 1998] have define that managing relationships with their customers (especially with channel partners, strategic alliance partners, and employees) were important to the firm 's long-term success. they was also emphasized that CRM based on equity significantly assists and social exchange the firm in developing cooperative, collaborative and profitable long-term relationships. [V. Chlebovsky, 2005] defines CRM as an interactive process with the aim to reach the optimal balance between the satisfying the needs of customers and business investment. Balance optimum is determined by the assumption of reaching the optimum is making of long-term partnership relationships with customers and maximum profit of both sides. CRM is a basic organizational process that focuses on establishing, maintaining and enhancing long-term with customers as advocated by relationship marketing [Srivastava et al., 1999]. [Yuan and Chang 2001] offered a mixed-initiative synthesized learning approach for better sightedness of customers and the provision of hint for improving customer relationships based on different sources of customer data on web. According to [Swift, 2001], CRM is a process designed to

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