Customer Is The King Case Study

Brands focused on hard selling until the Second World War. Post the world II, economic conditions improved, customers became selective and consumed products that met their changing needs. In this way, the predominant philosophies were challenged. In response to changing demands, organizations began to adopt the marketing concept. “The Customer is the King” concept arose from this point. Marketing Concept is the idea that an organization should strive to satisfy the needs of consumer while also trying to achieve a profit as well as the organization’s goals. An organization should satisfy the stated and unstated needs better than the competition. Marketing is the organizational function and set of processes which creates, communicates

Sometimes one may try to sell all the features whereas customer only needs few basic features. Sometimes customer may demand a feature which will be decisive factor in next sales deal. Exhaustive research is conducted to understand these needs. Few questions that generally arise are: What do customers need?; Can we produce it while they still need it?; How can we keep them satisfied? As a result, the organizations adopt the marketing concept where the focus is on customer needs before developing the goods or services; all functions of organization are closely aligned to focus on those needs and gain profit by satisfying long term customer needs. Actually, different marketing department are established whose mission to meet the customer needs and demands better than the

It is not always easy to get all folks to work together. Different people have different personality which do create conflicts. Also, an organizations should ensure that the employee incentives are aligned with the goals. Long term customer needs and want are difficult to predict as their business keeps evolving. A firm has to ensure that it doesn’t give away important revenue as part of discounts and deals. It should charge reasonable price which will help them maintain profit and resources to compete in the market. Lastly, uncontrollable variables like earthquakes, floods may affect the plans as they cause long term