The Cover Boy ad from October 2016 includes a picture/commercial of James Charles in a white gray background, big bold letters saying Cover Girl, with his pink faded eye shadow. James Charles has cat-eyed grey eyes with long curly black eyelashes. He has a gorgeous full smile with white teeth. James Charles also has a small silver diamond bull’s nose ring in his nose. The word “Cover Girl” is written in bold letters across the background, to improve his appearance. The commercial shot is from his head to half of his shoulders, enough for the viewers to focus on Cover Girl’s product. James Charles is wearing a white shirt, grayish black overalls, and the same color as his eyes, with a low cut hairstyle pulled back into a baseball cap turned …show more content…
Logos is to give the viewer’s a reason to buy the Cover Girl products. Cover Girl allegation says that all of their products are for women and for men of all kind, ethnicity and skin types. The commercial says,“ Fade proof, waterproof and ignore-proof”, which is to describe the product that Cover Girl are advertising (Cover Girl mascara). This product has been around for many years and it is rapidly growing it is very diverse. Cover Girl claims its fade/ smudge proof because they claim that their product will stay on your face no matter of how long it is worn for the day, and it repels sweating. Waterproof would be for the viewers who needs the product to stay on when it rains or if they go for a quick exercise. Want the smooth and natural beauty look? Well Cover Girl has come out with products that are Ignore proof, heads will be turning! That it creates for the viewers face and makes them look like a true king or queen, and you’ll even look as beautiful as James Charles looks in the commercial. There are many things that we look to accomplish when using make-up or mascara and this commercial classified the top three. It classified that potential buyers would not have to worry about it washing away, going unnoticed or even fading throughout the day. No need for retouches
Cover Girl Cosmetics Why is Cover Girl one of the most successful cosmetic organizations since the 1960’s? Cover Girl Cosmetics has been the top-seller since 1961 and is still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover Girl has, so how does Cover Girl Cosmetics do it? A lot of Cover Girl’s strong, ongoing successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dent in today’s society in what women’s appearance should and shouldn’t be.
In the ad, Muniz is shirtless, holding up his biceps, holding a glass of milk with a milk mustache shown upon his face. Holding up his biceps, symbolizes
The first ad that was taken from a Men’s Health magazine, is a clothing advertisement. This particular ad is for the Michael Strahan Collection. From observing what the ad contains is a four panel pictures that contains a piece of a suit. The man that is wearing a suit is shown smirking to give the hint of his confidence while wearing the suit. The color scheme that is used for the add dark blue, grey, purple and brown (colors that are bold and dark). The apples that can be drawn out from the ad is first
A vast majority of this ad is in black and white. The Psychology of Color says that black is a powerful color and with the black and white the producers are giving an authoritative tone to the woman. With no colors, the image is simplified, giving a wide range of ways it could be taken. There is only one hint of color in the ad, which can sometimes be indicated as the most important piece; the pink, the tribute to our femininity. Just like in Haley’s chosen ad in the [Re]Writing, this image is in black and white with pink writing. “By using the ‘girly’ colors that symbolize love and passion with the negativity associated statement, [the thunder thighs] it suggest that women should love their bodies,” Sarah Haley, page 108. Pink is a prime component of all Playtex ads, it is meant to salute our feminine side. With the new liners it is advertised that our tough, athletic side can also be praised, giving a best of both worlds kind of image. Even the box of this product is meant to stand out and promote our love with our bodies, with an emphasis in pink and yellow. Yellow is known to advance from surrounding colors and install optimism and energy, and pink is bright, sensual, and passionate. A wrap of all these colors, the black and white image, and the pink and yellow box and writing, it can be inferred that we should be happy with our
Recently one of the pop singer, Rihanna launched her makeup line. Before any product was launched or released for buyers, she introduced her makeup line through t.v. commercial. The commercial is a minute long but the ironic part is their isn’t any talking or singing in that commercial. In the commercial there are different models
As I was watching TV the other day, a Cover Girl commercial appeared on my screen, and it was
The main purpose of Steve Madden ads is to suggest to its viewers that they will feel good about themselves by wearing his products. The model’s big head conveys self-esteem and self-pride and she challenges the consumer to look as good as she does. The young woman wears a face of apprehension and is running away from her old self to start her new confident life with Steve Madden products. The sleek black leather jacket on top of a sexy white shirt, short enough to reveal her stomach and curvaceous hips together with her tight low rider blue jeans, black pointy high boots, and trendy black bag complete her fashionable outfit. The embellished woman’s physique is aimed to appeal to women and girls between the ages of 16 through 25 in search of funky, hip, sexy clothes.
Sex is everywhere in our society. It is on TV, magazines, radio, billboards, and basically anywhere you look today. People cannot get away from sex in advertising because so many companies use it. Sex appeals are used in advertising all the time, and people love to look at it because 'Sometimes people listen better with their eyes' (Steel 137). Sex in advertising is an effective technique that is used today. It helps companies successfully sell their product in our market. Of course it has to be directed at the right audience, and sold at the right places in order for it to work.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
Women – beautiful, strong matriarchal forces that drive and define a portion of the society in which we live – are poised and confident individuals who embody the essence of determination, ambition, beauty, and character. Incomprehensible and extraordinary, women are persons who possess an immense amount of depth, culture, and sophistication. Society’s incapability of understanding the frame of mind and diversity that exists within the female population has created a need to condemn the method in which women think and feel, therefore causing the rise of “male-over-female” domination – sexism. Sexism is society’s most common form of discrimination; the need to have gender based separation reveals our culture’s reluctance to embrace new ideas, people, and concepts. This is common in various aspects of human life – jobs, households, sports, and the most widespread – the media. In the media, sexism is revealed through the various submissive, sometimes foolish, and powerless roles played by female models; because of these roles women have become overlooked, ignored, disregarded – easy to look at, but so hard to see.
The visual images on the ad directed me towards the target audience. The woman who is featured in the ad, P!nk, is a punk rock star who is loud, fun, and crazy. With the product being labeled “Flamed Out Mascara,” I think CoverGirl couldn’t
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
CoverGirl is pulling their consumer in by offering them rich, satisfying color and lip butters, while also stating what shade is on the model. Since the model is wearing Yummy Pink, the brand decided to add a visual aspect of an ice cream. The brand emphasizes the shade of pink is just as yummy as an ice cream I acquire the same feelings for the Maybelline ad, however knowing the background of the ad I appreciate the ad more than before. I enjoyed how they were able to create an emotional appeal to their consumers while achieving their objectives.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
Estee Lauder is presenting its view of beauty to the consumer as the defining truth. The issue with the advertisment is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the socie...