The beauty industry, a $265 billion dollar global market of products such as cosmetic appliances and services like plastic surgery grows exponentially each moment (The history of the beauty industry, 2014). As an individual's appearance escalates in importance, cosmetics play an increasingly crucial aspect in a person’s self-perception. In fact, even individuals aware of detriments like cutaneous deformities and neurological impairments use cosmetics because of potential leverages that come in the form of higher wages, and job acceptance rates (Shetty, 2017). In this sense, it is becoming progressively more important for an individual to retain their appearance through the means of cosmetics (Shetty, 2017). As the issue stands, one of the most …show more content…
Furthermore, it is not only limited to products, but services like plastic surgery, and salons are considered part of the beauty industry as well. While the main consumers of the beauty industry are women, men play an increasing role in the beauty industry, because it is becoming less of a taboo to wear cosmetic appliances (The History of the Beauty Industry, 2014). In opposition to women being the main consumer of cosmetics, “38% of men would sacrifice at least a year of their life in exchange for a perfect body – again, a higher proportion than women”(Campbell, 2012, para. 2). In addition, the beauty industry is also one of the most resilient industries, even in the face of the 2008 recession, it fared well (The History of the Beauty Industry, 2014). The need to supply a means of aesthetic enhancement even in situations of economic decline represents the importance of the beauty industry. Furthermore, the degree of growth in the industry is expected to increase astronomically because of an increase in the importance of beauty. In fact, beauty is coming more integrated into a person’s life than ever
Hair and Makeup by Geri is a hair and makeup artist that is located in Ewa Beach, Hawaii. Geraldine “Geri” Valencia has been doing hair and makeup for over 10 years. Hair and Makeup by Geri specializes in proms, wedding hair and makeup, pageants, and special occasions. Geri has also worked with many state and national pageant title holders including Miss Hawaii Teen USA 2009 Ashley Moser, Hawaii's Miss 2010 Grand Queen Jadyn Wilderman, Miss T.E.E.N Hawaii 2010 Lindsey Barayuga, and more.
In the industry of cosmetology there has been women that have played an important role. Like Sarah Breedlove, who later became known as Madam C.J. Walker was America’s first African American female millionaire. She was born poor and orphaned, but later built her own business of manufacture hair products. A scalp infection lead her to the creation of her products. Like many women she struggled to find the solution to her problem, after she tried thousands of products, soon she started loosing her hair. While sleeping she had a dream of a man advising her of ingredients she needed to mix. She got up the next morning and did as her dream demanded. To her surprise this product had worked, she then begun selling her unique formula (“Beauty”). Who would have thought a women could have became so successful. They say dreams can lead you to great accomplishments and this was the case of Sarah Breedlove. Another example of a successful women is Jane Iredale, founder and president of Iredale Mineral Cosmetics. Jane Iredale introduced the full line of cosmetics, she wanted to create cosmetics that were beneficial to the skin. In order to make her products the best, she collaborated with make up artist, dermatologist, and plastic surgeons in the production (“Beauty”). These two women are great icons of the Beaut...
The biology of beauty is judging people on whether they are either ugly or beautiful, attractive or unattractive. When people are judging by their looks and others by the way you dress. People all over the world look at magazines saying that I wish I was this model or I should try this for my body. I wonder if this product will work for my body or skin. They say that when they are looking in the magazines and other papers that have make up or they just buy a whole bunch of products. If the products don’t work they will just spend amount of money just to be thrown in the trash but some people keep it just in case they need it again. Famous people like actors, artists, and models get injections in their faces or tell the doctors to remove any type of fat from their body just to be in a movie or show they want to look skinny and pretty in.
If someone were to look at the Victorian society or the American society today, the makeup worn by the women would reflect the women’s lifestyles. Women in Victorian England, like American women today, were seen as more beautiful with makeup. However, the purpose and appearance of the makeup were different; paleness was the ideal then, whereas women today want a healthy glow. What is the significance of this difference?
Make up has been around for about 12 thousand years. Woman use makeup to make them look more beautiful, woman now and back that weren’t happy with their natural beauty so they chose to event or come up with something that would make them beautiful. Woman got the idea that they would use some things form nature that they found and smashed it or do something to but on their face. At first it was a poisons thing to use but now a days makeup have reached a point that it’s not dangers to put on now. In this paper making to talk about the different make up their development of each. Some of the makeup history that I’m going to talk about are lipstick, mascara, eye liner, Eye shadow, body painting and a little about nail polish. I’m also going to talk about who wear makeup. I am going to explain why they wear makeup and what it meant to wear makeup.
Sullivan, Deborah A. "Tightening the Bonds of Beauty." Cosmetic Surgery: The Cutting Edge of Commercial Medicine in America. N.p.: Rutgers UP, 2001. N. pag. Print.
In the short reading, The Cunning of Cosmetics, by Jeffrey Kipnis, he begins by explaining what architecture is reacting to and how it effects the direction it is going in. As a result from explaining this, he starts to ponder on his job on Herzog & de Meuron and question, “When did my infatuation with HdM’s work begin?”(Kipnis 23) he starts to realize that buildings have the “Ability to insinuate itself into my psyche” without forcing itself upon someone. He is able to analyze this in the magazine he was reading Arch- Plus by Nikolaus Kuhnert and see how he separated the magazine into two sections – Ornament and Minimalism, through this he able to explore prime examples such as Signal Box and Ricola Europ, explaining how the use of their materiality and modern ornamentation can give a “Erotic allure…the sirens of the Odyssey”. Overall he is clarifying that
It also pressures women to constantly try and strive towards this ‘beauty myth’ the media have constructed and make men’s expectations of women’s beauty unattainable, however this is how the media has represented women as for years, Bodyshockers and 10 Years Younger, are just two examples of this. To this extent cosmetic surgery could be considered to be an obligation rather than a choice due to how the media has represented this now normalized technology of science.
Current Marketing Strategy All together, the beauty industry generated $50.1 billion in revenue for the 2017 fiscal year. The beauty industry is dynamic, and always appeling to new trends. Additionally, the beauty industry is one of the fastest growing markets, and expected to grow 2.6% annually until 2023(Cohen, 2018). Majority of the industry growth can be exhibited by industry leaders ELC, L’Oreal, and LVMH, as well as new entrants to the market.
Nicolosi, Lisa, and Sarvani Prasad. "beauty industry." Issues: Understanding Controversy and Society. ABC-CLIO, 2014. Web. 19 Feb. 2014.
L’Oreal was started in 1907 by French chemist, Eugene Schueller, who developed the world’s first synthetic hair-color product, L’Aureole. By 1912 his hair products were sold in France, Netherlands, Austria and Italy. In the mid-1930s, Schueller moved into the hygiene and toiletry sectors of the cosmetic market with great success. L’Oreal soon earned the reputation as the leader in European hair coloring and skin care products.
Youth, timeless beauty and the pursuit of perfection seem to be on the forefront of everyone’s agenda. From television portraying reality shows such as “Extreme Makeover” and fictional dramas such as “Nip and Tuck”, it is no wonder Americans are obsessed with finding the ultimate secret to looking flawless. The beauty industry is a 40 billion dollar enterprise,
After studying the cosmetic market we can identify a series of needs in this market:
First, women spend huge amounts of money to improve their looks. So here we are unable to escape the reality that we can never be flawless or blemish free; moreover, as long as women have the belief that all greatness de...
Beauty product can be defined as cosmetics; materials and devices made and sold for the purpose of enhancing the physical attractiveness of users or in other words, as any product, especially a cream or lotion, intended to improve a person's appearance . We live in society where people nowadays are very obsessed with beauty and spending so much money on beauty products. Since we were children, the society taught us that beauty is happiness, wellness and everything. This creates a mindset that only attractive physical appearance is beauty, even though ‘beauty’ is a very subjective word where it can apply to many things. It is a rare sight these days to