Corporate Readiness Case Study

2.0 Corporate Readiness

According to (Zou, Kim and Cavusgil, 2009) corporate readiness is the process of understanding firm’s internal strength and weakness to recommend a framework to support strategic decision making. It is a tool to support decision making. Corporate readiness is applicable for firms which are aspiring to go international from the domestic market. Before deciding to go international every organisation should be well aware of their current market position. 2.1 Corporate Readiness Audit

To understand if the business is ready to achieve their ambition of international expansion or export product or service abroad, the management should understand if they have ability to achieve it. In case of Softlogic, they should understand

Every organisation including small organisations can go into a situation of unmanageable or hard to manage at times. McKinsey model will help the leaders to find out the reason and sort out the problem to make the organizing easier in the firm.

According to McKinsey model, there are two main elements. They are hard elements and soft elements. Hard elements can be quantified and easier to understand. Soft elements are difficulty to quantify and difficulty to define. They are not very important but certainly not unimportant too. A good leader gives equal importance the soft as well as hard elements. Using McKinsey model helps to align the organisation towards the achievement of the objectives of an organisation.

Figure: 1

Hard Elements

Structure means organisation structure; this can be visualized by a manager or owner to identify any kind of rearrangement.

Strategies are the plans to achieve future

Asiri can take the service of a HR consultant company from the host country to set the corporate culture in the new health care assets.

depending on the host country

Staff Highly qualified, dedicated, experienced and well-motivated professionals are taking care of our patients The qualification of the staff needs to be according to the standard of the host country or as per the standards set by the industry in the host country. depending on the host country

Skills 30 Years of experience in health care industry with Cutting edge technology medical equipment’s are used with most stringed international certifications Best health care practitioners from the host country. Latest equipment’s for diagnosis and treatment depending on the host country

Shared Values Best health care in the country should be experienced by a patient comes to the hospital The best care is expected by every patient and their by standers. depending on the host country

External Audit

A PESTLE analysis of the host country market should be conducted before Asiri decides to go international. PESTLE helps to understand the present market condition of the host markt.

2.2 Level of