The increasing process of globalization, coupled with an organization seeking to satisfy the needs of consumers globally, contributes significantly in embracing technology in the marketing process. In addition the marketing strategies are inclined towards reaching not only the targeted segment, but also potential customer that can be captured based on the market forecast of the firm. Therefore, integrating various tools of communication as well as platform of reaching out to a wide range of audience has been embraced by corporate globally. Notably, effective communication is vital in the marketing process (Percy, 2008). On the other hand, reaching out to a wide range of customers or audience in the advertising process in significant important.
The data collected is useful for the decision making process to achieve company objectives, problems, and goals. Simply put, research tools help a company move forward to market themselves successfully for the long term. Works Cited Aaker, D.A., Kumar, V., Day, G. S., (2007). Marketing Research (10th ed. ), Information From Respondents: Survey Methods.
Retail Communication mix. Introduction The objective of this research paper is to have a clear understanding of how marketing communication mix contributes certainly to the marketing performances, as well as increase the productivity of the business. Moreover, the structure of this paper offers critical discussions of the need for the marketing communication mix, and the role it plays in the business based on researching about the differences and similarities of the definitions of different author’s point of views about the concept. Furthermore, this will include a brief discussion about the concept as well as compare two different retailers who employ the marketing communication mix, and the applicability of the concept in different countries.
Marketing Strategies Business success in the market relies on its founding platform, the marketing plan. This is a strategic penetration into a new or existing market. This is important because of the various legal, environmental and structural requirements set for new and existing businesses. However, with a broad business marketing knowledge, there are many paths to success at disposal. The Exceptional Learning Academy and Therapy Services’ marketing plan comprehensively covers the domestic and global product branding strategy, pricing strategy, distribution channel analysis and a detailed evaluation of the prior strategies for optimization of operations.
The main task of marketing management is to stimulate consumer demand for products, but it cannot be limited to that. It also helps companies to achieve their marketing goals, affecting demand levels and requirements time. Therefore, the task of marketing management is stimulating, create and influence consumer’s demand. The essence of marketing management is demand management. In other words, “A marketing manager is responsible for developing and implementing strategic marketing initiatives for a business or business unit.
The planning phase consists of a SWOT analysis as well as organizing specific marketing strategies and tactics for each marketing mix element. The implementation phase puts the marketing plan into action by obtaining resources, designing the organization and executing the marketing program (Logman, 1997).The control phase compares implemented program with the plan's goals to decide if the plan is effectiveness or needs adjustment. The marketing mix helps a company define the marketing elements for successfully positioning a market offer. The four P’s model, one of the best-known models, helps a company define its product marketing options in terms, place, price and promotion (MindTools.com, 2010). To enhance their impact with their target market, companies often use this model when you are planning a new venture, or evaluating an existing offer.
LAPNITEN SIXTO JR. 20160047 DB703STRATEGIC MARKETING MANAGEMENT Individual Assessment On Hellers 1. Critically analyze the principles of strategic management using Hellers the organization in the case study provided. Market Penetration provides a firm with information necessary to understand its position in the market. A company 's market share is frequently used as a performance measure. It assists marketing managers to focus efforts that help a firm to grow its market share or to maintain its market dominance (Cross, 2016) Market penetration was carried out by Hellers to further increase the success of their products in the market.
This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing also involves analyzing customer needs, securing information needed to design and produce goods or services that match buyer expectations, and creating and maintaining relationships with customers and suppliers.
A marketing strategy is an essential component of a corporate strategy (Bradley, 2015). An appropriate marketing strategy assists a company to identify its target markets and to set measurable goals. It is vital to the success of the organization that a marketing plan is implemented that addresses performance, growth and profitability (Daft, 2015). The aim of this paper is to examine the strategic marketing process with specific emphasis on the key phases of planning, implementation and control. According to Satell (2013) marketing strategies used to be a matter of identifying needs and communicating benefits to a customer base.
This paper will begin by discussing the marketing concept of customer orientation towards the success of a business. The meaning of adopting a customer orientation will be discussed thoroughly while highlighting the implications by featuring an organization in the said industry. Strategies to achieve success in the market by integrating and responding to the market’s demand will be addressed thorough out this paper. The relation between customer orientation and resulting in customer value creation and increasing brand awareness will be pointed out. Finally, It will then show how the strategies correlate with the effectiveness of the organization’s overall success.