Shopping for clothing is a particularly personal decision and is sometimes not a simply chore. As a shopper myself it can sometimes become a frustrating and wearisome. Attractive sales and bargains are motivating factor for consumers and can turn a simply chore into a day at the spa. The sign 50 to 75 percent off is like music to a customer’s ears. It is the ultimate to encourage consumers to shop. In truth low prices and quality merchandise prompts consumers to spend more money. Everyone loves a great buy. In essences these businesses focused on the importance of the communities by given consumers the option to of purchasing quality items at a cheaper price.
Background
Marshalls and Burlington
Marshalls is a chain of American off -price department
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Burlington started as a wholesaler of ladies’ coats and junior suits; the first outlet store was opened in Burlington, New Jersey. Burlington is a national off-price apparel that primarily has an extensive selection of men’s, women’s, children, baby, and youth fashion along with household furniture in over 44 states and operates on owns 500 stores nationwide. By selling discounted brand name shoes, clothing, and furniture Burlington brings in a revenue of 4.5 billion dollars a year. Burlington mission is to offer great value to customers by featuring high-quality, primarily branded apparel, home and baby products at “Every …show more content…
When you enter this small department store they have bright lighten and fashionable outfits throughout the store. Burlington has two floors; an escalator is available for shopper’s access. There are several pictures hanging on the wall in Burlington. The problem I observed at Marshalls is the store is constantly messy. Clothes are never on the correct rack and clothing is always on the floor. Sale associates are nowhere to be found and you have to literally search around to find things. I often find myself spending a lot of time trying to looking through clothing and end up walking out empty handed. Majority of the time, I walk out of Marshalls disappointed. The clothing racks are overloaded therefore, if you removed one item everything else falls to the floor. On the other hand, shopping at Burlington makes life a little easier. Everything is laid out where customers can find
According to Kantar Retail, most of Target’s shoppers are younger on average than its rivals, and more educated. That means it has to consistently offer something different and appealing; it emphasizes more on the latest-trend apparel, eye-catching home décor and exclusive designer merchandise than its competitors. This results in a willingness to pay a bit more for items by customers who are willing to pay a bit more. Moreover, this successful
The company had to be the second largest retailer shop in the US; it has many advantages that come along. The customers well acknowledge the company and its brand have been well established.
The Target Corporation formerly known as “The Dayton Dry Goods Company” is a major retailing company that was founded in 1902 in Minneapolis, Minnesota by George Draper Dayton. It is ranked the second largest discount retailer in the United States and ranked thirty- sixth on the Fortune 500 as of 2013. The Target Corporation has been serving this nation with the best price possible goods since their expansion from “Dayton” and is continuously winning the hearts of consumers with their dedication and service. A phenomenal merchandising strategy and cross channeling has enabled this upscale discounter to serve their purpose of customer loyalty and fulfill their promise of “Expect more and Pay less”.
Place (channels of distribution), refers to the point of sale (POS). The method of which a product is assessable to the consumer is a crucial part in the distribution of goods. Retailers pay top dollar for prime real-estate, one of the most popular saying in business is “location, location, location”. Location is key in the retail market and Victoria’s Secret understands that very well, they offer a number of outlets for consumers to reach their products; they have a number of physical store locations both inside and outside of the mall and centrally located to consumers, including overseas and in a number of countries throughout the world, offer online shopping for the millennial and convenience shopping as well as via catalogue (mail order). There is great utilization in all outlets for distribution of the product line; Victoria’s Secret ensures high engagement of its consumers in all outlets by offering special sales and promotions significant to the specific outlet. By doing this they appeal to each market
In general merchandise retailing, Wal-Mart’s primary competitors are Target and Kmart. Retail superstores such as Circuit City and Bed, Bath, and Beyond, also provide retail competition. A survey found that the majority of respondents favored Wal-Mart over stores like Target and Kmart. Respondents claimed Wal-Mart offered lower prices, better variety and selection, and good quality. The needs of consumers is an important economic feature in all competitive environments. What attributes (price, variety, quality, etc.) prompt buyers to choose one retailer over another is very important in the competitive landscape.
Holt Renfrew, known today as Canada’s elite high end retailer started out as a simple hat and fur shop in 1837 Quebec City. Offering top quality cosmetic brands and fashion designers, both local and imported (Prada, Gucci, Armani, etc.) , Holt Renfrew provides a uniquely upscale shopping experience for both Canadian men and women. Operating ten stores in Canada, Holt Renfrew offers everything from classics to the most current trends in fashion. Holt Renfrew’s main customer base is high end.
Many people have said they buy clothes from A&F even though it's expensive. They buy clothes from them because it lasts them a long time unlike Hollister clothing.
Target is known to offer higher quality and more innovative products. Adding garden centers and food highly increased Target’s sales and rivalry. This store chain signs exclusive partnerships with designers like Jason, Wu, Zac Posen, Isaac Mizrahi and the most recent Lilly Pulitzer. It is every customer’s preference to be well dressed without overpaying. Sustaining low prices to remain competitive in the industry is Target’s priority. By sells its products directly to customers it is able to keep the cost at or below competitors. Target’s Red Card, Target Visa, Target Card and price matching of online retailers provide additional discounts for customers. Reinvestment into community puts Target in the front pages. This company spends “4 million dollars” programs (“4 Million Every Week”) every week in civic giving. Consumers look to support retailers who are actively involved in the community through sales of homegrown products and sponsorship of local events or
Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...
Historically, Dollar General operated in a highly price sensitive market segment, with 55% of its consumer base earning an average annual gross income of less than $40,000.[2] To attract these customers, Dollar General employed an Everyday Low Price strategy similar to Wal-Mart’s. Thus, keeping costs low and driving high traffic volumes were critical to the company’s financial success. Dollar General achieved this strategy in several ways, including keeping rents and labor costs low, locating in low-income, high traffic areas that offered consumers few substitutes, and offering a wide variety of popular CPG and white label goods.
Target Corporation pioneered value chain activities like focusing on customer experience through superior marketing, ability to attract global talent, sustain in and outbound supply logistics, develop supplies with a high-quality vendor and partners, a great customer service, extend return by 30 more days if purchased through Target brand store cards, and a skilled workforce supports its generic strategy of "Expect more Pay Less" improves competitive position that its rival cannot match. --
Additionally, Lindy’s sense of style is unique, but fashionable. She wears “whatever feels comfortable,” which comprises dark skinny jeans littered with holes and a different sweatshirt almost every day. Each one worn-out and with a faded logo decorating it. Almost if not all of her clothes were free; whether
There are many reasons for choosing to go into a store to purchase items needed. For instance, having some assist you in finding what you need, or just answer questions about the product. It is also a way to get out of the couch, away from the television, or off the computer. Another feature is you can see and examine what you are going to purchase, helps in the decision making for most people. You know the minute the salesperson ring you up the product are yours to take home and use right away. It also makes return on items simple, take it back to where you bought and get an exchange or a refund if needed. For the draw backing for in store shopping is you do spending hours looking for the right product or in the lines trying to just purchase it. Or listening to all the people around you and all the additional noises you hear in stores. Not to mention store have set hours on when you can shop and when you can not, this is something which can change with assign on the door.
In a simple way, the retailer needs to create a warm, friendly and an approachable retail space to attract consumers.The visual displays is an imperative element of branding of any store. If the stock is presentable, it is bound to appeal to the shoppers. If the shoppers appreciate the store layout and product, they are likely to spend more time in the store, and in return reward the store with sales. Along with the products for sales, the staff, the décor, the store interiors, the trial rooms arrangement, the lightings and music also form an inclusive elements boosting store sales. (fibre2fashion, 2008)
On the other hand, most factors prove otherwise. The retail industry does not have high Economies of Scale to be exploited in general . Yet, it is impossible to run department stores like Metro on a small scale . A large retail space, inventory, and warehouse are necessary to host a specialized portfolio of brands and products to better attract both customers and suppliers. Heavy capital requirements and operational expen...