Coca Cola Rhetorical Analysis

The complete correspondence between an executive of the Coca-Cola company and a representative of Grove Press holds many rhetorical strategies on the parts of both authors, that are used by each to achieve their own unique purpose. The use of rhetoric strategies is more effective in the content of the most persuasive case presented, the one argued by the representative of Grove Press, as he is the one who dictates the outcome of the argument. Grove Press's intentions to continue it's use of the phrase, "It's the real thing," were effective because the arguments presented in the representative's letter, along with the rhetoric strategies used, were stronger and therefore a more potent satire. For one, Grove Press uses sarcasm to make points that are valid. "We have instructed all our salesmen to notify bookstores that whenever a customer comes in and asks for a copy of Diary of a Harlem Schoolteacher they should request the sales personnel to make sure what the customer wants is the book, rather than the coke." This statement made by the Grove Press representative is

"... Games People Play has become a part of our language, and one sees is constantly in advertising... the same is true in another book which we published six or seven years ago, One Hundred Dollar Misunderstanding." Here, we see Grove Press calling Coca-Cola out for playing games, trying to claim ownership over, "It's the real thing," when in reality they know as well as anyone that the very idea of anyone owning that phrase is ridiculous, especially in the context of Coca-Cola's argument. They go on to make sure Coca-Cola knows that this is not a game they want to play with Grove Press, and if they continue to try they will be sued. This satire was effective in helping Grove Press deliver their larger story argument with a painful, lasting jab they want Coca-Cola to