The film Thank You for Smoking is an obscure jesting that follows a petitioner, Nick Naylor, for the tobacco industry. Murky comedies take a grave topic, and make light of the topic through mockery. Worthy example of rhetoric can be found in Thank You for Smoking during a scene where Nick Naylor delivers an argument against putting a skull and crossbones label on every pack of cigarettes. Senator Finistirre does this during a hearing in front of a congressional committee lead from Vermont. Naylor’s audience is the committee and members of the audience including his young son. Naylor is defending a controversial idea with controversial evidence and support, whether it goes against what he believes or not. Naylor’s own morality is called into question. Logos, pathos, Kairos, and ethos, the mainstays of rhetoric, can all be found throughout Naylor’s defense. Rhetorical fallacies can also be found throughout the sequence.
In the United States today, more than forty six million Americans are addicted to cigarettes. More people have died due to cigarette smoking than from narcotic drugs, World Wars I and II, and the Vietnam War combined (Bailey 1). The annual death toll for cigarette smoking is more than four-hundred thousand Americans a year, and is the number-one preventable cause of death in the United States. If Americans are aware of the lethal effects of smoking, why is it still so popular? Guy Smith, a Phillip Morris Tobacco Company executive, claims that their research shows that advertising is the top reason people start smoking (Bailey 34). Most people will argue that this is not true because the do not like to be “sold” and do not like to admit advertising affects them. Despite their claims, more Americans buy brand name and heavily advertised products than any other country in the world (Bailey 33). Smoking in the mass media is advertised and portrayed in such a way that it is attractive to the public but does not warn about its harmful effects. The media also targets children and teenagers with cartoon advertisements and by putting them in areas that are attractive you young minds.
The protagonists in the films Kinsey by Bill Condon and Thank You for Smoking by Jason Reitman are two men who are cut from very different styles of cloth. In Kinsey, the titular character uses logical discourse and gathered statistics in an attempt to remove the shackles of moral prudery from the subject of human sexuality for the betterment of humanity. On the other hand, the central character in Thank You for Smoking is a lobbyist for the tobacco industry who uses logical fallacy and rhetoric to obscure the health risks of tobacco use because he is extraordinarily good at it, and additionally he gets paid handsomely. As divergent as these two men are in their intentions, they both show passionate skill in asserting their claims against tough opposition. Moreover, both characters argumentative styles reveal their mutual apprehension of the power that morality and rhetoric hold in shaping public opinion.
American musician, Jerry Garcia, states, “Constantly choosing the lesser of two evils is still choosing evil.” This is essentially the underlying principle of comparing two kinds of harmful effects, as one can try outshine the other but will still be detrimental. In the article, “Tune Out, Light Up”, Dave Kopel is trying to persuade readers in the article that watching television is worse than smoking cigarettes. The article poses an overall unsuccessful argument, as it expresses the views thoroughly with certain support and tries to use various appeals but fails to suggest essential evidence and realistic views. This article is trying to show how smoking cigarettes is better than watching television, as it goes into numerous points of how television can destroy many more years off of lives than smoking, making it less preferable than cigarettes. Kopel uses the classical appeals of pathos,
Fundamentally, the numerous advertisements by tobacco companies try to appeal to the public by creating a connection between significant social values social values and smoking. These advertisements are so convincing that the audiences d...
In the film Thank you for smoking, Nick Naylor- the main character of the film employs rhetorical devices such as re-framing, hyperbole and numerous logical fallacies to win his argument
Scientists and lobbyists share a primary purpose; they both serve to influence the status quo. Both Alfred Kinsey, a scientist, and Nick Naylor, a lobbyist, challenge the boundaries of their society. Whereas Kinsey stimulates the sexual aspect of his society, Naylor pokes at the value of ethics in a cigarette consuming society. The representation of argument is apparent in these films; Kinsey argues for a societal change in the awareness and education of human sexuality whereas Nick Naylor defends the cigarette industry as the Vice-President of the Academy of Tobacco Studies. In the film Thank You for Smoking and Kinsey, the rhetoric of argumentation is represented by two men that share allegiance to their work; however, the motive behind their work differs in galactic proportions.
Highlighting the theme of conflicting perspectives throughout Geoffrey Robertson's, 'The Trials Of Oz,' in particular his essays, The Romans in Britain and The Trials of Oz, is the bias nature of Geoffrey Robertson as he attempts to adopt his view of events, personalities and situations, to convince the reader on the validity of his argument. A perspective is a point of view, and a conflicting perspective is where two point of views clash. Similarly to this, is Jason Reitman's film'Thank You For Smoking' which is a satire of the perception of promoting smoking, but not to the level in which it is disregarded, as no character smokes on film.
In the article, “Thank You for Smoking,” Brimelow attempts to prove that smoking may help the body counteract the effects of numerous diseases, including Parkinson’s and Alzheimer’s. This list of examples of diseases is known as the grounds. The grounds in a paper consist of evidence, facts, and logic used to support the claim (McFadden, 2003). The major claim is well supported by the grounds and makes Brimelow’s arguments sound believable. Brimelow’s evidence shows smoking may be beneficial through the use of percentages. These percentages show the amount of people who are helped with common diseases by smoking. The use of these grounds gives Brimelow’s arguments credibility through factual information.
Our society uses media in various ways to coerce an audience to buy a certain product, believe a specific message, or assume a certain belief based on a particular ad. These ads appear in many different forms, consisting of television commercials, billboard ads, and print ads. To analyze a given message, an individual must be open-minded and be able to distinguish what the underlying theme is. Often times the message being portrayed to the consumer consists of numerous fallacies. In the print ad run from the R.J. Reynolds Company entitled Passive smoking: An active controversy, cogent reasoning is needed to analyze the message suggested to the readers. The R.J. Reynolds Company is using this paid advertisement to make readers believe that passive smoking is not harmful to one’s health.
Media and film have played a huge role in the lives of every American citizen. Studies show that on average, we spend more than five hours per day watching films or some sort of media. Andy Warhol said it best,” It’s the movies that have really been running things in America ever since they were invented. They show you what to do, how to do it, when to do it, how to feel about it, and how to look how you feel about it.” The use of tobacco in film started in about 1940-50s and intensified in films about 1970 and became the talk of the United States. In 1967, the Federal Communications Commission required that all anti-smoking commercials must be aired. In 1998 the Master Settlement Agreement stopped all use of tobacco in films. In 2002 the Smoke –Free Movies which was a project at University of California paid for advertisement in the New York Times stating: “Either people in Hollywood are still on the take,
The tobacco industry has always shown their products as a top choice for every type of person. Tobacco companies spend billions of dollars every year trying to advertise their products. In research done by the government not too long ago, the tobacco industry has spent $8.37 billion dollars on advertising alone in the United States as of 2011 (Cdc.gov). The tobacco industry averages $27 marketing their tobacco products per person in the United States (Cdc.gov). This statistic does include children. The industry has become so well trained in the field of advertising that they have now entered into people’s subconscious by their s...
Although the Tobacco Industry recently paid enormous fines to the US Government and Individual states, they continue to promote smoking and influence young human beings world wide to use their products through multi dimensional advertising. For decades Americans were not told the truth about the dangers of smoking. The media stayed silent because it did not want to lose the hundreds of millions of dollars it made from cigarette advertising.
Laird, Pamela, “Consuming Smoke: Cigarettes in American Culture.” University of Colorado at Denver. Author of Advertising Progress: American Business and the Rise of Consumer Marketing. 1998
Another reason most smokers don’t understand that smoking is bad. Smoking does not only affect the person who smokes, but it also affects the people around you. It could be your family (mother, father, sister, and kids) or it could be some of your fellow co-workers. If smokers just weighed the pros and cons of smoking it would be obvious that smoking is not t...