Swot Analysis Of Coca Cola

683 Words3 Pages
SWOT Analysis
Normally, Coca-Cola competes with firms in the same industry. One of the most basic techniques for analyzing business and industry conditions is SWOT (strengths, weaknesses, opportunities, and threats) analysis. It offers a basis for analyzing these four elements of a business’s internal and external environment.
• Global force
• Popularity
• Customer loyalty
Consistent with its mission statement, Coca-Cola maintains a global force with it products. The company markets four of the world’s top five carbonated soft drinks; Coca-Cola “the world most valuable brand”, Diet Coke, Fanta and Sprite. The company also continues to make a difference to excel and retains an international focus, marketing and distributing its products in over 200 countries globally. Coca-Cola makes it products available to consumers thru a supply chain of its network of vertical and horizontal controlled bottling and distribution operations as well as independently bottling partners, distributors, wholesalers and retailers. Coca-Cola operating groups are all over North America, South America, Africa, Europe and Asia, Pacific, Bottling Investments, and Corporate. With a total assets of $ 90.055 billion, Coca-Cola is the dominant leader of the global soft drink and the combination between sales, technology development and marketing have made them one of the most widely recognized and profitable companies in the world.
• Slow moving market in Asia (China)
• Health issues
• Water pollution
• Brand disparity
One of the Cola-Cola weaknesses is the slow-moving market particularly in China that impact the volume growth of the company. Another weakness is the public perception of soft drinks that raise health concerns and incr...

... middle of paper ...

...gy development and implementation.
Consistent with its strategic direction, Coca-Cola has established these strategies to maximize its competitiveness and profitability:
• Implement well-planned product, packaging and pricing strategies to increase consumer demand
• Leverage and integrated business model to continue exploring and participating in new lines of beverages
• Focus on opportunities in high profit growth and margin
• Strengthen its distribution channel through strategic acquisitions
• Build and enhance leading brands

While most of the strategies are focused on internal development, Coca-Cola management broadens their market through continued acquisition activity and jointly acquires companies with the Coca-Cola Company. Whether internally or externally driven, nonetheless, the key to communication each of these strategies has been a focus of marketing.

More about Swot Analysis Of Coca Cola

Open Document