Salad Dressing Case

5237 Words11 Pages

Salad Dressing Product Launch

Part 1/ SITUATION ANALYSIS

1 / SWOT Analysis

The SWOT analysis reveals the current environment of the product as we see it now. The strengths and weaknesses are internal factors whereas opportunities and threats are external factors. As to now, the product is a little paper bag filled with natural dried herbs and spices. It is a ready-mix for salad dressing, with no additives. We want to launch this product on the French market.

Strengths:

The product contains no preservatives, nor additives. As to the market trend in general, consumers tend to look for `natural products'.

Perfect to make a healthy dressing for your salad, as you only need vinegar, oil and water (no mustard, sugar, salt...)

The product is in a bag, easy to carry, to take on vacation, and to store.

There is no need to keep it in a cold place (fridge, freezer...), as the herbal mix is dried and the packaging is water-, air- and lightproof.

The bag is measured for one salad dressing dose. There is no need to measure the amount of mix for the dressing.

Once the salad dressing is prepared, you can keep it refrigerated up to 4 weeks, and it will still taste very good!

Weaknesses:

The design of the package is not attractive and the colours are dull.

The writing is small and the information is for the American market . It has to be translated into French. For example, the measuring units: Tbs, Oz...

A jar is needed to prepare the dressing and mix the ingredients. Therefore, it is difficult to do this if you are not at home.

The other products needed to prepare the dressing (oil, vinegar) must be bought separately.

The taste is perhaps n...

... middle of paper ...

... (10 G), chips (30 G), apples (125 G).

Saturday: breakfast: milk (250 G), chocolate (10 G), sweetened cereals (65 G), clementines (100 G); lunch: escalopes of turkey with mushrooms (200 G), salad (30 G), vinaigrette (3 G), small Swiss (100 G); snack: brioche (35 G), milk (200 G); to dine: shoulder sheep and potatoes (190 G), cheese (40 G), bread (40 G), sorbet (100 G).

Sunday: breakfast: milk (250 G), chocolate (10 G), sweetened cereals (90 G), clementines (100 G); lunch: rosbif (90 G), rissolées potatoes (100 G), salad (30 G), vinaigrette (3 G), cheese (30 G), pound cake (75 G), snack: pound cake (50 G), candies (50 G), milk (200 G); diner: tuna (70 G), tomatos (100 G), rice (40 G), vinaigrette (4 G), bread (50 G), emmental (30 G), ice (100 G).

Source: http://www.forminco.com/haccp/haccp232.htm

More about Salad Dressing Case

Open Document