Chiquita Brands International

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Now called Chiquita Brands International, the formerly United Fruit Company was established in 1899 when a Central American railway company and Boston Fruit Company joined forces. Their goal was to make the banana the cheapest and most accessible fruit in the United States of America, accomplishing this goal by horrible worker mistreatment in Central and South America along with the Caribbean. Nicknamed el pulpo, meaning octopus, the company was pervasive and infamous throughout the Western hemisphere. Throughout northern South America, the United Fruit Company had created a virtual monopoly on transportation; the movement of fruit and other goods was done though United Fruit Company owned railways and ports. The company even built radio towers …show more content…

Initially, workers protested “the lack of sanitary facilities in their living quarters, the nonexistence of medical services, and terrible working conditions. They stated, furthermore, that they were not being paid in real money but in scrip, which was good only to buy Virginia ham in the company commissaries.” These subhuman conditions echo those of both Cienega and other famous strikes, showing the capitalist disregard for the laboring body. José Arcadio Segundo was at one point jailed for revealing that the scrips were a means that the company used to finance their fruit boats, demonstrating corruption in the legal system before the strike. “The other complaints were common knowledge,” as stated in the novel. The doctors the company brought in only prescribed copper sulfate pills to treat ailments, flooding their availability to the point where children used them as bingo pieces instead of taking them as medication. The living space of workers is described as a barracks, showing just how crowded and unfit for living they were. “The engineers, instead of putting in toilets, had a portable latrine for every fifty people brought to the camps at Christmas time and they held public demonstrations of how to use them so that they would last …show more content…

Jack Brown, the president of the banana company, goes to almost comical lengths to avoid treating his employees like people. When first learning of the unanimous petitions, he left Macondo along with prominent representatives of his company. Despite this, he was soon spotted at a local brothel and forced to sign, his lawyers arguing that that man was an imposter. In the next incident, “he appeared before the judges with his hair dyed black and speaking flawless Spanish. The lawyers showed that the man was not Mr. Jack Brown, the superintendent of the banana company, born in Prattville Alabama, but a harmless vendor of medicinal plants, born in Macondo and baptized there with the name of Dagoberto Fonseca.” Eventually, he forged a death certificate. When taken to higher courts, it was ruled “that the demands lacked all validity for the simple reason that the banana company did not have, never had had, and never would have any workers in its service because they were all hired on a temporary and occasional basis,” (Marquez) mirroring that of the 1928 Banana

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