In order to maintain significant market share of the industry, fast food companies must entice people of all ages and advertise alternative menu options, even if the nutrition content does not support the messaging. The advertisement of “healthy” fast foods as nutritious often results in calorie under estimation and overeating by the consumer. The reality is Fast Food companies hoax their costumers into purchasing the advertised healthy products, but do not provide enough nutritional information for them to make healthy decisions. In “The Indictments Against Advertising” by Courtland L. Bovee and William F. Arens, both authors of business and contemporary advertising textbooks, briefly discuss advertising’s effect on the consumer and shows the implications of businesses, in this case the fast-food industry, persuading people to “want what they don’t need” (Bovee 358). The advertising technique of persuasion leads to false impressions of a product, much like the advertisement claims of selling healthy fast food.
Competition Among Fast Food Chains MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all ' superior service. From marketing perspective, LOCATION for the fast food service to the potential customers is most important according to Maritz Marketing Research. The recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer convenient location for their fast food. They need their service to be in “an arm distanced”, which means the convenient location helps customers save their time, traveling cost.
There are a number of threats I see with the McDonald’s Corporation. First and foremost, the food industry is an extremely competitive industry. They are not only competing against other fast food chains but they are also competing against fast casual restaurants and premade food market. Another threat to McDonald’s and the fast food industry is the fact that millennials are more health conscious and are eating less fast food, baby boomers are also choosing healthier
By eating fast food, efficiency is lost due to its unhealthy nature, not only for the copious amounts of fats and salts it contains, but also because it lacks of vital nutrients. The people in America have fallen head over heals for fast food, because they have conceived the notion that eating fast food is more efficient. In a society that is advancing technologically, providing instant information and communication, people look to maximize efficiency. That, however, is not the only reason that America is obsessed with fast food; people also love the taste of food that the major franchises produce, and have been indoctrinated at a young age to do so. By falling pray to the relative ease of access, “great taste,” and intense advertising campaigns of fast food companies, Americans have become dependent on fast food not only to sustain themselves, but also their culture.
The International Aluminum Institute. Accessed on 25th May, 2014 from http://www.thetimes100.co.uk/downloads/anglo_american/anglo_american_13_full.pdf The Fraser Institute. (2012). What is the Social License to Operate. The Fraser Institute.
In-N-Out Burger's Marketing Magic. Businessweek.com. Retrieved 4 May 2014, from http://www.businessweek.com/smallbiz/content/apr2009/sb20090424_877655.htm Polis, C. (2014). Why In-N-Out Isn't Everywhere. The Huffington Post.
We will not be successful waiting for the customer to come to us. We will focus on clientele that needs our products and services. We will develop aggressive marketing campaigns to have these customers Service Business Analysis The restaurant industry is highly competitive and risky. For a restaurant to survive there must be solid understanding of the market needs and management of employees. Restaurants make money by taking inexpensive ingredients and cooking them in a different style and sell them at a higher price.
As a capitalist rule: the more competition that enters the market, the better the quality and prices. However, even though there are many fast food restaurants, the industry is able to act in a monopolistic manner. First, they are able to set the market price and have it remain relatively constant without competitive interference with respect to bid wars. Second, the clientele may choose other fast food restaurants based on personal tastes, but are locked into the market based on speed and price. Third, besides the regulations from the FDA, businesses attempt to offer the best taste, which does not always have to correspond with quality.
However, have these industries focused on its costumer’s health and wellness? For a long time much of the products produced by these industries focused mainly on making their food bigger, fatter, faster, cheaper, and with the least amount of resources. Much of the products are plain garbage which has created many issues for people’s health and the environment. Although, some businesses will not benefit from the decision, businesses should provide nutritional information to its customers, because it will not only prove to people that the industry is focused on giving its costumers fresh products, but it shows that the food industry cares for its customers and families. When people talk about fast food, people would commonly think of McDonalds.
This dilemma has brought much debate among professionals and activists, but the issue should ideally be left to the consumer; however through the years the consumer has continually shown to make the wrong choice. The industrialization of the food market and the lack of self-control within society has been threatening humanity in various ways. First, the processed foods that are becoming the norms of today are lowering the life expectancy with every bite. Second, the health problems that are becoming more apparent in our nation’s citizens are being passed on from generation to generation. Last but not least, the convenience of these fast foods are making it much easier and seemingly beneficial to purchase them on a daily basis.