Case Study Of Primerica

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Primerica is an independent sales force associated with the many companies in the financial services industry that offer an array of products such as Consolidation Loans, Debt Solutions, Life Insurance, Mutual Fund investments, mortgages and a variety of other insurance products. Since 1977, Primerica has been in business here in America. As of April, 2010 they have announced that they will be traded on the New York Stock exchange as a public company. Primerica consists of over 100,000 representatives that operate independently all over the United States as well as Canada and Spain.

While Primerica maintains that their target market is grossly neglected and will therefore, in turn, motor their success, the financial services industry is a …show more content…

Although their mortgage rates are reasonable, other companies may have better rates available for specific customers. However, for customers with credit issues, Primerica's policies are right in line for these clients as well as clients looking to invest in and develop a portfolio the "middle market". For these customers, Primerica is a perfect place to begin. However, if you are a relatively well-off investor, Primerica would not be a good recommendation as again, this is not their target …show more content…

Primerica also pays for all of your licensing, which depending on the state you live in can accumulate to quite a lot of money. As with any other MLM venture, in order to rise to the very top you are going to have to dedicate an abundance of your time. Many people claim that in striving for success, 80 hours or more a week is absolutely necessary. However, while this may be the case for some hard workers, it is still possible to build a profitable business at only 15-20 hours per week. The key is determining what your goals are and remembering that the internet is a massive tool in which you can work more

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