Case Study Of Paytm

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Logo blues After battling technical glitches and increased scrutiny on social media, PayTm stumbled once again. This time it was because of an accusation of copyright infringement by one of the world’s largest digital payments companies. On December 15, California-based PayPal alleged that PayTm’s logo was “deceptively and confusingly similar” to its own. In a complaint filed with the Indian trademark office, PayPal said PayTm had “slavishly adopted the two-tone blue colour scheme” of its trademarked logo. Under India’s trademark registration process, a company must advertise its logo and then wait for four months to see if it draws any objections or complaints. PayTm advertised its logo on July 18, meaning that PayPal’s complaint was filed • Enhanced brand image through alternate sales channel in mobile payment space and thus leading to loyalty development. • Extending value-added services through 24x7 branchless banking experience. Benefits to Financial Institutions • Ensuring enhanced customer’s satisfaction &their retention together with direct marketing promos for tailored offerings to specific clients. • Generating new business leads by one to one bank client relationship. • Enables FIs to keep constant connection with clients through 24x7 formats to serve their diverse needs everywhere, all the time. • Increased reach to more customers, specially the unbanked segment due to increasing mobile usage rate and thereby reduced operating costs out of fewer direct teller interactions happened physical branches. Beneficial gains to mobile operators • Expanded service portfolio & increased brand promotion to create a differentiating factor to generate more new leads. • Lucrative route to strengthen client loyalty base visà-vis lessen „churn‟ & „attrition‟ rates. • FIs gain increased revenue by high mobile traffic build up. • It enables users to check bank account status & recharge prepaid mobile account instantly using mobile payment gateway Further they discussed why Singapore is ready for a digital wallet and identify the key challenges in building and deploying a digital wallet. Then discussed one of the key challenges, supporting peer -to-peer cash transactions between individuals using a digital wallet, in more detail and end the paper with their proposed solution. • A study done by Prof Trilok Nath Shukla in his paper “Mobile Wallet: Present and the Future” (June 2016) has discussed about mobile wallet, working, types and its advantages and disadvantages. His analysis included perception of consumers and retailers about mobile wallets. He concluded that mobile wallets will be used to engage with the customer by the marketers and digital businesses. Irrespective of the market status of these mobile wallets, marketers should take advantage of the emerging

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