Functions of Social Computing

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Social computing refers to the intersection of social behavior and computational systems. It is the collaborative and interactive aspect of online behavior of different people communicating together- not in isolation as in one on one chat. Social computing in an organization can empower and motivate employees and as a result create benefits for the business. For example the use of customer relationship management, enterprise resource planning systems among others. Therefore businesses can use social computing to get closer and intimate with their customers, suppliers and hence promote their brands at a lesser cost. Social computing enhances customer relationship management because it allows a business to follow public opinion its brand and respond quickly to customer issues and this increase customer satisfaction and loyalty as well as placing the firm in a better place as far as competition is concerned because of proper customer service delivery social computing elements include wikis, blogs, twitter and instant messaging.

Social computing has to do with computations carried out by groups of people for instance in collaborative filtering, online auctions, prediction markets and reputation systems.

Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals

In Kenya, the idea of social computing is used to do business in various ways in fields such as the film industry which has undergone transformation and is being even advertised on face book and interested parties can easily express their interested across that social network and their requests a...

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...re optic cable systems will provide African retail carriers with equal and open access to inexpensive bandwidth, removing the international infrastructure bottleneck as well as supporting East and Southern African economic growth.

All forms of commerce will benefit from fibre optic connectivity as it will lower the cost of communication, which is a vital part of any business. New opportunity for the growth of the data market will emerge as cheaper bandwidth should translate to more users.

There is also the sale of shares in the Nairobi Stock Exchange online which makes the process faster and more convenient to those who want to buy and shares since the process is managed online. This saves time and money while reducing information search costs.

Works Cited

Kenyon b. de Greene (1973).Socio-technical Systems

Enid Mumford (1985): Socio-technical Systems Design

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