Key Forces Innovations (Research and Development) The main reason Apple Inc. products standouts from its competitors is due to its innovative technology, therefore Apple Inc. should continue setting its focus on the research and development field while at the same taking the considerations of the customers’ feedback on improving the specifications of the Apple’s products. One of the examples would the screen size of the iPhone is relatively small as compared to the competitors’ smart phones while the customers are demanding for a larger screens to ease the daily’s work especially the young adults. Besides, due to the life cycles of the gadgets and innovations are very short and people are always demand for higher and better technology, to remain as a leader in the industry, Apple Inc. must provide the latest innovations …show more content…
To increase the sales of the company, resources especially the talents in the company shall be working on the cost minimization. Apple Inc. has an objective to expand their sales to the customers who have not yet own any Apple’s products (Chris, 2011), minimizing the cost and thus the selling price of an Apple’s product could assist the organization in achieving this objective. Improve the After-Sales Services One of the reasons why Apple Inc. is so successful according to an article at Time Online Magazine is that the company offers great customer service and in-store experiences (Bajarin, 2012) which the element could be improved by setting more customer services kiosk in the coming near future to ease the after-sales services. Reason being that only the party authorized by Apple Inc. could repair an Apple’s product, else the warranty of the products might be terminated while the repair services provided by Apple Inc. were not easy to be found in certain area. Compatible of iOS with Other Software and
There are a large number of competitors present in Smartphone industry serving to lower income group to niche segment consumers. Life of a product in this industry has reduced to a large extent relying largely on R&D to match with the emerging trends. The price of a Smartphone is decreasing whereas the purchasing power of buyer is increasing. There is also huge competition between Ios, Windows, and Android at the OS
From 2007 to 2011, the iPhone, 3G and 4 helped Apple sustainably positioning them self in the smart phone market. By creating a strong brand name of not only provide the most powerful device with full of latest technology (iTunes, smartphone with cameras, Face time, tough screen, high definition screen, etc.) but also make their customer’s life easier and better. As Steve Jobs pointed out that “market share wasn’t everything”, by outsourcing manufacturing Apple design their manufacturing efficiency which lower their cost; by historically paid attention to research and development, Apple spent a lot of money on their R&D investment year after year, which made them have the ability to innovation from concept to market. They know what customer want and design base on that.
Another problem that has been evaluated is the overall price of each Apple product. While each product is built on quality and new technology, finding new and cheaper sources of manufacturing would be beneficial in obtaining new
Innovation in apple sets high standards that make it difficult for other companies to compete with them. Throughout the recent years Apple has been showing a non-stop development in its innovation strategies, those innovation strategies involve remarkable new products and innovative business models. Apple has been continuously succeeding in providing consumers with what the senior engineering manager in apple Michael Lopp describes as “really good ideas wrapped in really good ideas” and by Looking at apple’s sales since it started releasing its unique products we see that it strongly agrees with this description. Apple’s innovation-friendly ecosystem focuses on manufacturing its own hardware rather than just buying it, and that is one of the most important features that made them who they are today in the market.
Over the last decade, Apple, Inc. has been one of the most successful company in the world. Apple is a multinational corporation that designs the electronic, manufactures, sell a several of related software. It provides many products for example iPhone, iPod, iPad, Mac, Apple TV. The important factors that Apple, Inc. use is technology. Technology with new innovation has the advantage that help an organization to beat with another company. And bring more competitors to the market. Most of the product in electronic industries are based on innovation. Thus, in order to achieve the goal and keep up with their competitors, Apple must frequently introduce new products or services
Some experts in smartphones said iPhone are being less and less creative on designing the new phones, and no special features either. It have blamed on Steve Jobs passed away. If Apple need to keep its market leadership, it must have some change on both the hardware and software. First, there should be some breakthrough on their devices, the outlook of iPhone should imitate the market flow. For example, the screen of the iPhone should be bigger (even now iPhone 6/6s have bigger screen) and be ‘headphone-friendly’, other brand’s headphone can never be used on the iPhone, this is feature should be improve to let the customers feel new iPhone are much user-friendly than before to increase the sales and to keep its market share in a high
is a hardware company rather than the software company but at the same time it is also very good in the producing software with no doubt. Apple Inc. believes that it is the one who can make the perfect software to run on its own hardware. This is why the Apple Inc. always focuses on the software and then makes specific hardware decisions in order to maximize the value of their software. For instance, Apple created the iLife software which has reigns to be more supreme than most other entertainment software. The Apple even comes out with the latest version ships with every new Mac. Apple Inc. had become the “lead” to many tech companies in either software or hardware development. This has eventually renders many hardware companies to be powerless because it is not easy for a hardware company to insinuate oneself into the software business or vice versa; despite the great efforts by these companies to differentiate their product lines to catch up with Apple
Apple rules the market because of concentrated development procedures and non specific organization technique which depends on Porter’s Model. Porter’s Model spotlights on three zones that is Cost leadership, differentiation, and focus. Due to a change in overall market and customer landscape the companies mission statement is constantly changing, it’s most recent is, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad (Apple).”
The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...
Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Apple sustains the process from the time at which investments in productive capabilities are made until the innovative products come onto the market.