INTRODUCTION
Hotel Dream Land is a privately owned hotel in Manali, Himachal Pradesh.It is located in Old Manali by river manalsu. The hotel was established in 1991. It is a budget hotel which offers guests to enjoy a comfortable and homely stay .The hotel is urrounded by devdhar tress and snow capped mountains is a perfect retreat for tourists who want to experience the peace and serenity of Manali. The business idea of the hotel is to provide accommodation and restaurant services to its customers. There are 24 rooms in the hotel including double bedrooms ,triple bedrooms,honeymoon suites and family suites.
VIEW OF RIVER FROM THE HOTEL
Facilities offered-
• Multi
…show more content…
The hotel can strengthen its marketing and find new distribution channels.
The hotel can renovate its restaurant and some rooms and can also change the restaurant menu making it more diverse.
As the hotels website on the internet is seen as a weakness there is a good opportunity to turn this weakness into strength by improving the web page of the hotel as internet can be utilized in the marketing of the hotel.
Representatives of different travel agencies and the online booking websites can be invited as it gives them a good idea about what the the hotel has to offer .It makes it easier for them to sell the services of the hotel to the customers.
Threats
• The number of tourists visiting Manali is declining
• Emerging number of new hotels
• Rise of tourism in Kashmir
• Unexpected natural calamities
• Frequently changing staff
In recent years the number of tourists visiting manali has declined significantly .
There are many reasons for it .A few of them are that roads leading to manali including the national highway Nh21 have been not been maintained properly over the years and the tourists find it highly annoying as there is no railway line to Manali and the flights to Manali are not operational at
The Department of Human Resources is involved with many important aspects of a business, like staffing, compensation, benefits, and much more. As the new Director of Human Resources for a 150-room, full service hotel in downtown Sheboygan, I am in charge of turning around the hotel. Some urgent tasks include hiring and training new candidates for two open positions, revising the training and incentive programs, and finally, improving the overall morale of the employees.
Bed and Breakfasts were almost nonexistent and operated in a small scale compared to hotel and motels. Over the last three years they have become well known by the general population for their unique and distinct services that they offer to their guests in comparison to other traditional hotel and motel accommodations. The industry has seen an increase in occupancy levels from local residents looking to escape their everyday lives and an increase in vacationers and honeymooners looking to relax and explore new sceneries. • Competitors: Bed and Breakfasts face a lot of competition from other B&Bs and motels and hotels. Other B&Bs try to differentiate themselves within the market by personal service offerings and pampering their guest with different complimentary services.
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
47% of Marriott’s rooms are in North American Limited Service, 30% are classified as North American Full Service, and the remaining 23% of its rooms are in the international segment (Marriott, 2015). Recognizing that travelers have a range of budgetary and amenities needs, Marriott operates its properties under a variety of different brand names, 19 in total, each of which has its own “price and service points” (Marriott, 2015). Most of Marriott’s brands are at the high end of the market, which includes such widely recognized luxury brands as the Ritz-Carlton, JW Marriott, Renaissance Hotels, Bulgari Hotels, Marriott Executive Apartments, Marriott Vacation Club, Edition Hotels, Autograph Collection Hotels, Gaylord Hotels, and Marriott Hotels (Marriott, 2015). These properties often command nightly rental rates that can run several hundred dollars a night and offer a wide range of amenities well suited for both business and pleasure travelers. These properties are classified as “Full-Service.” Marriott also offers a range of “Limited-Service” brands that do not contain as many amenities and tend to be much cheaper than the Full-Service line. Examples of these properties include Courtyard, Residence Inn, SpringHill Suites, and Fairfield Inn & Suites (Marriott, 2015). Even though these properties are considered Limited-Service, they do offer considerably nicer accommodations and more amenities than other types of budget motels and hotels. In contrast to many of the other hotel brands, Marriott International does not operate any midscale, economy, or budget
The organizational culture definitely required a much-needed makeover, maintaining the hotel’s integral practices to make it into a fine establishment that stood out for its fame as a three-star
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
Giving the guests what they want while keeping their culture in mind will continue to make the hotel business thrive. Another example pertaining to culture is the act of simple courtesy. If you have someone from Britain or another country who have had problems with America in the past, make sure there's no symbols of American flags around. The hotels job is to make the customers nothing but happy, and American flags could cause certain guests to feel uncomfortable and unwelcome. Something that could be incorporated is multitude of different flags hanging right next to each other. Fremont street has a display of 30 flags all swaying right next to each other, it's a beautiful sight and creates a sense of
The look and feel of the restaurant is vastly different. When my mom was the cook, the windows had blinds; most were in good condition but there was one that looked dirty no matter how many times we cleaned it and another one that you had to manually switch the sides the blinds would turn. Now Janett has some see through light blue curtains on almost all the windows. The curtains give the place a nice elegant look and feel. Another thing different with the appearance of the place is that Janett has added a lot of pictures of the food.
Moreover, there are many aspects that support Hilton’s influence in the hospitality industry. One of them include Hilton’s most valuable asset, their reputation. Being acknowledged for their multiple brands of hotels and thousands of properties worldwide, they are among the top earners in the business. In a research conducted by Statista, Hilton had a revenue of $11.66 billion dollars in 2016, making them the 3rd most profitable hotel brand in the industry (....). As the brand continues to grow, they are expanding their presence in foreign lands like Saudi Arabia, Turkey, and China. Guests from all over the world choose to stay at a Hilton brand in the three countries specifically for their brand loyalty. In an news article, Hilton Hotels
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
-“Sense of Place” philosophy- each hotel has a local character and culture of the given location. Architecture and history in implemented in each individual hotel which is very different approach than chain-like competitors. This was a power tool that Rosewood had!
Hostels can be regarded as the second home for students when they stay away from their homestate
Dinner Bell Hotel is a Michigan resort, with large meals, farm animals, petting zoo, lake for swimming and much more. As suggested by the name, the hotel holds the tradition of ringing the bell to announce mealtime. July through early November is the busiest time for the hotel as all summer and fall guest enjoy the atmosphere of an old-fashioned resort with a comfortable environment. The weather gets too cold by early November for most outdoor activities thus in order to attract customers, the hotel has also built an indoor pool and developed long theme weekends like classic movies.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. The Hotel industry not only plays an important role in the life of people but as well as the economy of the country. I spent an hour of my day relaxing in the lobby at the Fontainebleau resort in Miami, while on vacation with my family visiting from out of state. It was my first time staying at the resort so I was eager to check it out, after seeing such great reviews on Yelp and hearing great things from friends who have been there in the past. The employees working at the resort were very welcoming, professional and willing to go above and beyond to help their guests. The check-in process was very quick due to having